A review of two books recently published by Vieira & Lent, by the Casa da Ciência (House of Science) and by the Oswaldo Cruz Museu da Vida (Life Museum, Cruz/Fiocruz), "O Pequeno Cientista Amador – a divulgação científica e o público infantil", and "Terra Incógnita – a interface entre ciência e público" ("The Young Amateur Scientist - scientific divulgation and the youthful public", and "Unknown Land – the interface between science and the public") is presented.

From exhibitions to theatrical performances, from fireworks to video games, countless events and ventures have been held all over the world in 2005 to mark the occasion of the World Year of Physics (WYP2005). The year that is drawing to a close has brought physics out into the streets and University campuses, but in a few cases physics has even invaded theater stages and art museums, it has involved musicians and even architects. The worldwide objective was to highlight a science that has more and more need to communicate its close connections with society, its involvement in themes that are vital for the present day but above all for the future, like the frontiers of medicine, the reduction of global pollution and the search for new energy sources. This focus tries to discover, country by country, the events that have accompanied the World Year of Physics. But this will also be an attempt to reply to a question on the very nature of this type of event: “do we really need it”? Is a World Year of Physics really necessary and, above all, is it effective?

The tsunami that took place on 26th December 2004 in the Indian Ocean and hurricane Katrina, that last August struck the Mexican Gulf, are two recent natural events that turned into catastrophes for mankind, causing several thousands victims. One of the reasons behind this can be traced back to the fact that useful information in the hands of scientists and experts did not reach the right people within the right time. A crushing defeat for risk communication was witnessed in these two recent events. All the more paradoxical since we live in what we like to name “the era of communication and information”.

Before analysing the role of the mediators in relation to scientific education, I deem it important to provide a short overview on how scientific museums evolved from the early curiosity cabinets to the modern web cast. Although the term “museum” is no longer adapted to the new structures employed for the diffusion of scientific and technical culture, the evolution of the means of presentation has indeed led to several forms of human mediation. This is of course the main topic we are going to take into consideration today, as it is an important element for the impact our exhibitions may have on the public. Decisions and choices vary from structure to structure for reasons that are sometimes justifiable but that are more often than not economic in nature, since wages, which are in any case very high no matter which country plays host, come to bear heavily especially on the budget of small and medium-sized structures.

Heureka is situated in the Helsinki Metropolitan area. Every year, on average, 300.000 visitors come to Heureka; it is one of the largest year-round attractions in the area. 20–25% of the visitors are school classes. Heureka has a main exhibition including Children’s Heureka and also always houses two temporary exhibitions. Special activities supplement the exhibitions: The Verne Theatre, Children’s Laboratory, The Open Laboratory, Science Theatre Minerva and the Basketball Rats.

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