There exist today many forms of anti-scientific beliefs, from extreme views like the QAnon conspiracies, to misconceptions about vaccines and cancer treatment. The COVID-19 pandemic has presented to us a situation in which the public is being asked by medical experts and politicians alike to trust in science and follow after various health recommendations like wearing masks or getting vaccinated against the virus. We used an anti-science belief scale [Morgan et al., 2018] to assess how preexisting beliefs that run counter to the scientific narrative predict behaviors during the pandemic. We found that people who were more accepting of those anti-scientific positions trusted medical information and experts less and engaged less in recommended health behaviors, while simultaneously showing a more favorable view of Trump's actions as President during the pandemic.
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1433 publications found
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May 23, 2022 Article
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May 16, 2022 Article
“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children
YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.
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May 09, 2022 Article
Does democratizing access to science imply democratizing science? A case study of non-corporate Spanish-speaking science YouTubers
In recent years, access to science content production has been democratized. New actors can make their discourses reach large audiences through popular platforms with no institutional gatekeeping. However, it remains unclear which conceptions of the science-society relationship underlie science content created by non-corporate individuals. To explore how science communication cultures of boosters and critics inform this kind of science content in Spanish, we conducted a qualitative content analysis of a sample of 50 videos from ten YouTube science channels. Our results suggest that more accessible science communication does not necessarily entail a democratized view of science but may reinforce a traditional perspective.
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May 02, 2022 Practice Insight
A standard for public consultation on science communication: the CONCISE project experience
Citizen consultations are public participation mechanisms designed to inform public policy and promote public dialogue. This article describes a deliberative consultation conducted within the CONCISE project framework. The aim was to gather qualitative knowledge about the means and channels through which European citizens acquire science-related knowledge, and how these influence their opinions and perceptions with respect to four socially relevant topics: vaccines, complementary and alternative medicine, genetically modified organisms, and climate change. In 2019, the CONCISE project carried out five citizen consultations in Poland, Slovakia, Spain, Italy and Portugal to explore the understanding of nearly 500 citizens, enabling the development of a standard for the carrying out of citizen consultations on science communication.
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Apr 26, 2022 Article
“Easy to join in your pyjamas”: benefits and barriers of online science engagement at Australia's 2020 National Science Week
In 2020, National Science Week events shifted online in response to Australian COVID-19 restrictions. Our research captures this rapid pivot from in-person to online science events, exploring experiences through audience and presenter questionnaires, and follow-up interviews. We examine characteristics of audiences for online science events, benefits and barriers of these events, and opportunities for online engagement. Key benefits were ease of attendance, new experiences enabled online, and greater control and flexibility. Lack of social interaction, technology issues, and audience reliability were identified as barriers. Our research suggests online events operate in a different sphere to in-person events and informs the delivery of engaging online experiences.
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Apr 20, 2022 Practice Insight
Science communication during COVID-19: when theory meets practice and best practices meet reality
This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.
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Apr 11, 2022 Editorial
Welcome message from the new editorial duo
In this editorial, we reflect on our new roles as Editor-in-Chief and Deputy Editor of JCOM. We acknowledge the work of previous editors of JCOM, the Editorial Office and the wider JCOM community who have contributed to the success of the journal. We introduce the new Editorial Board and future directions for the journal, and we encourage suggestions from authors, reviewers and readers for taking the journal forward.
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Mar 28, 2022 Article
The Christmas Lectures: extending the experience outside the lecture theatre
Traditionally, the Royal Institution's Christmas Lectures have always adopted a deficit model for communication, with one or two invited scientists giving lectures to an audience present at the Royal Institution (Ri) and, since 1936, an audience watching the lectures on television at home. As trends in public engagement have tended towards more dialogue or participatory models, the Ri has made efforts to create a programme of events around the lectures: extending the experience outside of the lecture theatre and giving audiences more opportunities to experience live events and participate in discourse. In this paper, we explore data collected as part of an 18 month evaluation of the Christmas Lectures and their associated events. We focus on data collected at events designed to create live and interactive experiences beyond the lectures and evaluate these participatory approaches. The paper shares this learning to enhance the extension of traditional science communication towards science participation.
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Mar 28, 2022 Article
Emergence of perceptions of smart agriculture at a community/campus farm: a participatory experience
This study provides a practice insight into campus/community co-farming as a communication experience connecting civic participants and experts in exploring the potential applications of smart agriculture. The observation focuses on participants' perceptions of smart-agri practices. The objectives of smart-agri practices have been identified to reduce negative environmental impact and meet local challenges; their development corresponds to the civic value-driven experience of promoting sustainable agriculture with low-risk, trackable information. Relatively few studies on smart-agri communication have engaged with the non-expert level. The findings highlight a viable participatory communication form of problem-solving, the public's trust of expertise, and a vision for inclusive socio-economic applications of smart agriculture.
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Mar 28, 2022 Article
Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing can transform relationships between livestock producers and other animal health stakeholders — an Australian case study
Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia's response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders' voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.