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Mar 20, 2009 Book Review
Scientists' virtues matter. More than ever

by Alessandro Delfanti

In his latest book “The scientific life. A moral history of a late modern vocation”, the social historian of science Steven Shapin addresses the public image of contemporary scientists, their virtues and vocations. Who are, and how they represent themselves, those scientists who work on the edge between industry and academy, and who are responsible for the radical uncertainty embedded in the contemporary production of scientific knowledge? If “people matter”, as Shapin states, the genealogy he provides should encourage us to dig more deeply in the main stage of the virtues and ethos of scientists: the mass media.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Article
The communicative process of weather forecasts issued in the probabilistic form

by Alessio Raimondi

One of the main purposes of weather forecasting is that of protecting weather-sensitive human activities. Forecasts issued in the probabilistic form have a higher informative content, as opposed to deterministic one, since they bear information that give also a measure of their own uncertainty. However, in order to make an appropriate and effective use of this kind of forecasts in an operational setting, communication becomes significatively relevant.The present paper, after having briefly examined the weather forecasts concerning Hurricane Charley (August 2004), tackles the issue of the communicative process in detail.The bottom line of this study is that for the weather forecast to achieve its best predictive potential, an in-depth analysis of communication issues is necessary.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Book Review
Science on air: a journey through early science programmes in US radio

by Matteo Merzagora

“Science on the air” is an enjoyable and extremely well researched account of the origins of science programming in north American radio. From 1923 to the mid-50s, LaFollette takes us in a journey through the life and programs of many scientists, journalists and storytellers who chosed radio as a medium for science communication. A journey who allow the reader to visit many success, but also many incomprehension and missed opportunities, mainly by scientific institutions, who often failed to understand the potential of radio as a tool for science communication. It is a fully enjoyable journey, that leave the reader with an appetite to know how the US situation relates to other wonderful experiences around the world in the same years, and how those pioneer experiences influenced today's landscape.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Editorial
Techno-scientific hybrids. Science communication in pursuit of an academic identity

by Nico Pitrelli and Yuri Castelfranchi

A recent article published in Science Communication addresses the training issue in issue in our discipline. Henk Mulder and his colleagues discuss the shared features that university curricula should or could have to favour the full admission of science communication into the academic circle. Having analysed analogies and differences in the curricula that a number of schools provide all over the world, the authors reached the conclusion that much remains to be done. Science communication seems far from having found shared fundamental references, lessons that cannot be missed in the practical-theoretical education of future professionals or researchers in this discipline. What should one study to become a good science communicator? And to make innovative research?

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Commentary
MSc Science Communication, Science Communication Unit, UWE, Bristol

by Clare Wilkinson, Karen Bultitude and Emma Weitkamp

The MSc in Science Communication offered by the University of the West of England is taught in short three day blocks, designed specifically to cater for both full and part time students wishing to combine work and study effectively. Started in 2004, the programme emphasises the development of practical skills as well as developing a wider understanding of the key issues facing science communicators today. With this in mind, workshops explore theory and practice, considering the potential of a range of creative, targeted and innovative opportunities to enable greater community participation in scientific issues.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Commentary
The Master's degree of Trieste

by Pietro Greco

The concept of a project often corresponds to its history. In particular, you can identify this when you reconstruct, through the memories of its main players, the history of the oldest and longest-running Italian training school of science communication – the Master’s Degree in Science Communication – which has been held for sixteen years now at the Interdisciplinary Laboratory of the International School for Advanced Studies (SISSA-ISAS) of Trieste.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Commentary
Master's Degree Program in Scientific and Cultural Communication: Preliminary reports on an innovative experience in Brazil

by Carlos A. Vogt, Marcelo Knobel and Vera Regina Toledo Camargo

The multidisiciplinary Master’s Degree Program in Scientific and Cultural Communication (MDCC) began in the first semester of 2007. It is offered by the Laboratory of Advanced Studies in Journalism (Labjor) of the Creativity Development Nucleus (NUDECRI) and by the Institute of Language Studies (IEL), both of which are entities the State University of Campinas (UNICAMP). The program is also supported by the Department of Scientific and Technological Policy (DPCT) of the Geosciences Institute (IG) and by MediaTec – Media and Communication Technologies Laboratory of the Multimedia Department (DMM) of the Art Institute (IA). The objective of the MDCC is to train and enable researchers with in-depth theoretical knowledge about current questions related to science communication. A global vision of the systems of science and technology are joined together with an understanding of a solid, contemporary literary and cultural repertoire. The interaction among subjects offered in the MDCC seeks to provide an education that allows critical reflection about the main accomplishments of science, technology and culture in our current society and the way in which the mass or specialized media have worked in order to communicate these accomplishments. The areas of research focus on the analysis of cultural production and science communication within the most diverse means of information, such as print, radio, television and electronic media. There is a special emphasis on areas such as science and technical history and the sociology of science, as well as other spaces of science and cultural communication, such as museums, forums and events.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Commentary
Master in science communication: an overview

by Donato Ramani

Science, politics, industry, media, state-run and private organisations, private citizens: everyone has their own demands, their own heritage of knowledge, thoughts, opinions, aspirations, needs. Different worlds that interact, question one another, discuss; in one word: they communicate. It is a complicated process that requires professionals «who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels for multiple organizations». The purpose of this commentary is to cast some light upon the goals, the philosophy and the organisation behind some European and extra-European Master’s degrees in science communication. We have asked the directors of each of them to describe their founding elements, their origins, their specific features, their structure, their goals, the reasons why they were established and the evolution they have seen over their history.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Commentary
Master in Scientific, Medical and Environmental Communication

by Vladimir de Semir

Public communication of sciences is of strategic relevance in the transition from the industrial society to the knowledge society. The Master’s Course in Scientific, Medical and Environmental Communication of Pompeu Fabra University in Barcelona (Spain) responds to this economic, social and cultural need. The result: professionals who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels in multiple organizations as, among others, mass media, institutional and public relations and museums. This initiative collaborates also to build informed and educated citizens, who understand, accompany and are able to participate in the necessary and unavoidable adaptation to this new society.

Volume 8 • Issue 01 • 2009

Mar 20, 2009 Letter
New languages for the spreading of scientific knowledge: broadening the dialog between science and society

by Danielle Pereira Cavalcanti and Cecília C. B. Cavalcanti

The Internet is by far the most intensely used communication tool of today and the main channel of interaction in the globalized world. This technology has opened up a whole new area for the interaction of knowledge: cyberspace, where information is always present and continuously changing. The interactivity that characterizes the virtual media together with the interactive modules developed by science centers and museums make the Internet a whole new space for the popularization of science. In order to stimulate dialog between science and society, Espaço Ciência Viva has decided to employ the Internet to divulge and to popularize scientific knowledge by bringing debates about the advances of science to the daily lives of people. To this end, its website was remodeled, which led to an increase of up to 600% in the number of visitors.

Volume 8 • Issue 01 • 2009

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