Creating science content for cultural contexts in which the audience are not primarily motivated by an interest in science, can provide exciting opportunities for experimenting with new approaches to science engagement. This article explores some of the learning gained, and practical methodologies developed by Einstein’s Garden, the science, nature and environment area of the Green Man Festival.

Thailand’s National Science Fair is an annual two-week event held to promote science, encourage learning and prove that science is for everyone. Derived from the first ‘Thai National Science Day’ in 1982, the fair now hosts over 1 million visitors, with exhibits from over 50 national and international companies and institutions from governmental, educational and commercial sectors. Whilst the fair is normally held in Bangkok the outreach program holds mini fairs for 32 Universities and numerous schools across the nation for local participation in science week. This paper discusses the past, present and future of the fair, incorporating existing evaluation findings and identified key challenges.

Public understanding of science has been replaced by engagement and participation, and science events, like festivals and science days, have become significant actors by offering direct contacts between scientists, public and policy-makers, as opportunities to engage and participate. After more than 20 years of festivals and events, the need for impact evidence is strong, although it is acknowledged that it will have to be based on complex data and observations. Many science events look for collaboration within the cultural sector. Social inclusion and participation in local and regional development are other important issues for the science events community.

Over the past decades there has been an increasing recognition of the need to promote dialogue between science and society. Often this takes the form of formal processes, such as citizen’s juries, that are designed to allow the public to contribute their views on particular scientific research areas. But there are also many less formal mechanisms that promote a dialogue between science and society. This editorial considers science festivals and citizen science in this context and argues that we need a greater understanding of the potential impacts of these projects on the individuals involved, both scientists and the public.

Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to reliability of facts as a guiding principle in story selection, this preference for controversy is reversed.

The Internet is increasingly considered as a legitimate source of information on scientific and technological topics. Lay individuals are increasingly using Internet sources to find information about new technological developments, but scientific communities might have a limited understanding of the nature of this content. In this paper we examine the nature of the content of information about fusion energy on the Internet. By means of a content and thematic analysis of a sample of English-, Spanish- and Portuguese-language web documents, we analyze the structural characteristics of the webs, characterize the presentation of nuclear fusion, and study the associations to nuclear fission and the main benefits and risks associated to fusion technologies in the Web. Our findings indicate that the information about fusion on the Internet is produced by a variety of actors (including private users via blogs), that almost half of the sample provided relevant technical information about nuclear fusion, that the majority of the web documents provided a positive portrayal of fusion energy (as a clean, safe and powerful energy technology), and that nuclear fusion was generally presented as a potential solution to world energy problems, as a key scientific challenge and as a superior alternative to nuclear fission. We discuss the results in terms of the role of Internet in science communication.

This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement which is in turn welcomed by the majority of bloggers.

The urgent state of our global environment calls for collective action, which depends in large part on effective science communication for better understanding and awareness. Activities and institutions that provide opportunities to learn about nature all ultimately rely on scientific findings about nature. Although science produces the knowledge and information about nature, for the content to be accessible and meaningful to the general public, it needs to be processed by what I call science content design. This process is similar to the concepts of interpretation in tourism, or aesthetic understanding in alternative science education. This study is a theoretical exploration on the definition and nature of science content design, what constitutes its process, and how the content can be designed. Focusing on the fields of macro-biology, I also discuss the types of biological content generally used in nature-based experiences, and examine model cases of biological content design.

This issue of the Journal of Science Communication raises a number of questions about the ways that new scientific research emerges from research institutions and in particular the role played by scientists, press officers and journalists in this process. This is not to suggest that the public don't play an equally important role, and several articles in this issue raise questions about public engagement, but to explore the dynamics at play in one specific arena: that of news production. In this editorial I explore the increasing reliance of science journalists on public relations sources and consider what questions this raises for science communication.