In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals' role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.
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1432 publications found
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May 10, 2021 Article
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May 10, 2021 Article
The landscape of European science communication
European science communication project QUEST surveyed and reviewed different aspects of European science communication, including science journalism, teaching and training in science communication, social media activity, and science in museums. This article draws together themes that collectively emerge from this research to present an overview of key issues in science communication across Europe. We discuss four central dynamics — fragmentation within research and practice; a landscape in transition; the importance of format and context; and the dominance of critical and dialogic approaches as best practice — and illustrate these with empirical material from across our datasets. In closing we reflect upon the implications of this summary of European science communication.
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May 10, 2021 Article
Bringing back the debate on mediated and unmediated science communication: the public's perspective
When analysing the actors of the science communication ecosystem, scholarly research has focused on the perceptions and attitudes of scientists, science journalists, and science communicators. How the public envisages the roles of science producers and mediators is mostly uncharted territory. We address this gap, by examining the results of a public consultation in Portugal concerning science communication. We show that the public demonstrates a clear preference for science communication performed by scientists, over journalists, although credibility and trust depend on multiple factors. We also ascertain that professional science communicators are mostly invisible, though the public recognises the value of `translators'.
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May 10, 2021 Article
Climate change and public perception. Citizens' proposals for better communication and involvement
This paper explains how a participative approach was used to collect first-hand citizens’ suggestions on how to improve science communication regarding Climate Change. A public consultation involving citizens from 5 different European countries revealed various perspectives concerning their communication preferences on scientific topics. Five main themes emerged following citizens' proposals for better communication and involvement: producer of information, medium, message strategies, audiences and areas of action and engagement.
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May 10, 2021 Article
Quality indicators for science communication: results from a collaborative concept mapping exercise
Although the need to improve quality of science communication is often mentioned in public discussions, the science communication literature offers few conceptualizations of quality. We used a concept mapping approach, involving representatives of various science communication stakeholder groups working collaboratively, to propose a framework of quality. The framework organizes individual elements of quality into twelve indicators arranged into three dimensions: trustworthiness and scientific rigour, presentation and style, and connection with society. The framework supports science communicators in reflecting on their current practices and designing new activities, potentially improving communication effectiveness.
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May 10, 2021 Article
Exploring the digital media ecology: insights from a study of healthy diets and climate change communication on digital and social media
This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the U.K. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.
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May 05, 2021 Article
Female voices marginalised in media coverage of science in Uganda, both as authors and sources
Studies on women's marginalisation as authors and sources of science stories in the media in developing countries are few, and fewer in the context of genetically modified organisms (GMOs). Using feminist media theory, this study surmises that women are accordingly underrepresented in GMO stories. Based on a content analysis of 317 stories published in two Ugandan newspapers, findings indicate that chances of females being published as authors and sources increase if they collaborate with a male. There is a need for female scientists to collaborate with male counterparts and journalists to increase their visibility in the media in an agricultural sector where women are great contributors to the labourforce.
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Apr 27, 2021 Essay
Rethinking science communication: reflections on what happens when science meets comic art
In this essay, we explore what happens when science meets comic art and how such meeting offers an opportunity to rethink science communication. We base our discussion on our own experience, as research scholars, of engaging in a collaboration with a comic artist. Three key reflections are developed: how comic art may help to (1) conceptualize ideas in an early research phase, (2) clarify the main argument by making the (un)written word visible; and (3) communicate science with an open end. These aspects contribute to an increased understanding of science communication in both research and society.
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Apr 19, 2021 Article
Affordances and tensions in recording bird observations: how coordinators and volunteers perceive and experience citizen science in birding
Digital citizen science projects differ greatly in their goals and design. Tensions arise when coordinators' design choices and conceptions of citizen science conflict with users' motivations and expectations. In this paper, we use a combination of qualitative methods to gain new insights into the ways citizen science is understood and implemented digitally. This includes a study into the affordances of two citizen science portals for bird observations, and qualitative interviews with users and coordinators of the portals. This reveals tensions related to data sharing, community hierarchies, and communicated expectations. Awareness of these tensions can benefit the future design of online citizen science projects.
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Apr 12, 2021 Article
Policing orthodoxy on Wikipedia: Skeptics in action?
Wikipedia has been accused of being biased against challengers to scientific orthodoxy due to efforts by editors having affinities with the Skeptics movement. Examination of Wikipedia, including entries on fluoridation, the origin of AIDS and vaccination, reveals several characteristics typical of a Skeptics sensibility, including the definition of scepticism, lists of deviant ideas, derogatory labelling of heterodox viewpoints, and categories established without reference to reliable sources.