This study explores the effects of food science perception on food decisions in the controversial case of genetically modified (GM) foods. We examine (1) how scientific consensus and scientific deference affect the public perception of GM foods; and (2) how perception and healthy eating interest influence people's actual food consumption decisions. We categorized our samples into four groups based on different risk/benefit perceptions of GM food: tradeoff, relaxed, skeptical, and uninterested in the process of further data analysis.
Mar 16, 2020
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