European science communication project QUEST surveyed and reviewed different aspects of European science communication, including science journalism, teaching and training in science communication, social media activity, and science in museums. This article draws together themes that collectively emerge from this research to present an overview of key issues in science communication across Europe. We discuss four central dynamics — fragmentation within research and practice; a landscape in transition; the importance of format and context; and the dominance of critical and dialogic approaches as best practice — and illustrate these with empirical material from across our datasets. In closing we reflect upon the implications of this summary of European science communication.

This study explores the types of actors visible in the digital science communication landscape in the Netherlands, Serbia and the U.K. Using the Koru model of science communication as a basis, we consider how science communicators craft their messages and which channels they are using to reach audiences. The study took as case studies the topics of climate change and healthy diets to enable comparison across countries, topics and platforms. These findings are compared with the results from a survey of over 200 science communication practitioners based in these countries. We find that although traditional media are challenged by the variety of different new entrants into the digital landscape, our results suggest that the media and journalists remain highly visible. In addition, our survey results suggest that many science communicators may struggle to gain traction in the crowded digital ecology, and in particular, that relatively few scientists and research institutions and universities are achieving a high profile in the public digital media ecology of science communication.

The promotion of quality is a critical aspect to consider in the re-examination of science communication. This problem is analysed in the research carried out by the QUEST project, as featured in this paper. Engaging key stakeholders in a codesign process — through interviews, focus groups, workshops and surveys — the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting material that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. And it highlights in particular the significance of training in order to promote professionalism amongst communicators.

In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals' role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.

The pace and scope of digital transformation has brought about fundamental changes to science communication. These changes have so far hardly been reflected in the underlying concepts of science communication as field of research and practice. Against this backdrop, this paper asks how science communication can be conceptualized in response to fundamental societal changes brought about by digital transformation. In response to this question, this paper builds on the results of a Delphi study with 31 outstanding international science communication scholars. It presents a shared approach that conceptualizes online science communication broadly and tackles different points of view by identifying specific characteristics that enable the distinction of different settings of science communication. It is argued that such an approach should be more appropriate for a contemporary analysis of science communication and also helpful for professional communicators and policymakers to understand the interactions of science and society in the context of the digital media landscape.

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

Studies on women's marginalisation as authors and sources of science stories in the media in developing countries are few, and fewer in the context of genetically modified organisms (GMOs). Using feminist media theory, this study surmises that women are accordingly underrepresented in GMO stories. Based on a content analysis of 317 stories published in two Ugandan newspapers, findings indicate that chances of females being published as authors and sources increase if they collaborate with a male. There is a need for female scientists to collaborate with male counterparts and journalists to increase their visibility in the media in an agricultural sector where women are great contributors to the labourforce.

In this essay, we explore what happens when science meets comic art and how such meeting offers an opportunity to rethink science communication. We base our discussion on our own experience, as research scholars, of engaging in a collaboration with a comic artist. Three key reflections are developed: how comic art may help to (1) conceptualize ideas in an early research phase, (2) clarify the main argument by making the (un)written word visible; and (3) communicate science with an open end. These aspects contribute to an increased understanding of science communication in both research and society.

Digital citizen science projects differ greatly in their goals and design. Tensions arise when coordinators' design choices and conceptions of citizen science conflict with users' motivations and expectations. In this paper, we use a combination of qualitative methods to gain new insights into the ways citizen science is understood and implemented digitally. This includes a study into the affordances of two citizen science portals for bird observations, and qualitative interviews with users and coordinators of the portals. This reveals tensions related to data sharing, community hierarchies, and communicated expectations. Awareness of these tensions can benefit the future design of online citizen science projects.

Wikipedia has been accused of being biased against challengers to scientific orthodoxy due to efforts by editors having affinities with the Skeptics movement. Examination of Wikipedia, including entries on fluoridation, the origin of AIDS and vaccination, reveals several characteristics typical of a Skeptics sensibility, including the definition of scepticism, lists of deviant ideas, derogatory labelling of heterodox viewpoints, and categories established without reference to reliable sources.