The interview presents an overview on the role of scientific publications during some key periods in United States history. It describes the developing of a culture scientifique in the late XIX century and the increasing relevance of the US within the scientific world, intertwined with a new public demand for science stories; only during the Cold War some books begin to question science. The author here argues that scientific books are a key marker of the way science fits the American culture.

In four steps – from Renaissance to the dawn of the 20th century – this issue explores some aspects of the history of book sciences, as research and popularisation instruments also playing a role in economy. Adrian Johns speaks about the origin of science books in the Renaissance. Then, through the papers respectively by Bruce Lewenstein and Paola Govoni, the focus moves to science books in 19th-century America and Italy. They demonstrate that, in both countries, science books were a stimulus to the establishment of a national scientific community. Finally, Francesco De Ceglia exemplifies the role played by agrarian catechisms in the process of spreading farming skills among landowners.

The Internet and digital media are changing science books. They change the way readers approach books and change the way books present their contents. Probably, the Internet and digital media are also changing the contents themselves.

The interview concerns the role of scientific books in the Italian society from the 19th century until today. Having played an important role in the formation of a national scientific community, science popularization has offered a ceaseless high-quality production during the past two centuries. On the other hand, even today scientific publications do reach only a narrow élite. In the author’s opinion, only the school system has the power to widen the public for science in Italy.

The interview portrays the role of scientific books during the Renaissance. Books written within the tradition of skilled technical and intellectual practice shaped the way that led to the birth of modern science. Rooted in a panorama characterized by the multiplicity of cultural authorities, scientific books deeply influenced Renaissance culture and created networks interlaced with the existing trade channels. Big single-authored works, typical in the Renaissance, thereafter would be replaced by smaller-scale publications.

This article examines the public at a science exhibition or festival and tries to determine whether casual visitors are a means of expanding the audience. According to a Swiss survey of public attitudes towards science (2005), the non-public of a science exhibition or festival is distinguished by demographics such as gender and education (more female and less educated), cultural practices (less frequent) and attitudes towards science (less positive). Considering the Swiss science festival of 2009, casual visitors differ from intentional ones in terms of sociodemographic aspects and scientific cultural practices; on the other hand, casual visitors are close to intentional ones in terms of non-scientific cultural practices and attitudes towards science. Consequently, casual visitors are one way of increasing audiences.

A survey we carried out in upper secondary schools showed that the majority of the students consider physics as an important resource, yet as essentially connected to technology in strict terms, and not contributing “culture”, being too difficult a subject. Its appreciation tends to fade as their education progresses through the grades. The search for physics communication methods to increase interest and motivation among students prompted the Department of Physics at the University of Milan to establish the Laboratory of ScienzATeatro (SAT) in 2004. Up to May 2010, SAT staged three shows and one lesson-show having physics as a main theme, for students attending any grades at school. Good indicators of the efficacy of those shows are: the number of repeats (256 of them up to May 2010), the reputation of the theatres in which they were performed, and the results of two surveys on the achievement of the goals, which saw the participation of over 50 classes each.

Public communication on health issues on the Internet is not only a matter of popularization of medical information. It deeply deals with narration, conversation and dialogue, which are typical values in the Web 2.0. This interview will emphasize that blogs, forums, wiki are new ways in which population has been reconstructing and integrating medical knowledge. These ways are re-defining medical knowledge by means of unhinging the standard medical communication practices, based on a linear diffusion of knowledge form experts to laypeople.

Media and communications technologies play a significant role in disaster management procedures in regards to the mobilization of resources in emergency situations. While the dissemination of warning messages relayed via broadcast technologies have had some positive outcomes in terms of reducing casualties in emergency situations in Bangladesh, there remain some specific problems in regards to the manner in which these messages are distributed within this developing nation. These problems are addressed within this paper. Examining the existing cyclonic warning dissemination system and the manner in which warning information is distributed and received, this study addresses citizen responses to mediated warning messages in the vulnerable coastal regions of Bangladesh. The results indicate that attitudes towards mediated warnings held by Bangladeshi citizens in these environs differ depending upon their access to media, type of dwelling and differing levels of literacy. This study also provides recommendations for media professionals and policymakers in regards to disseminating more effective warnings to the inhabitants of Bangladesh's cyclone-prone coastal belt.

The purpose of this commentary is extending and enriching the discussion raised in the “Science Journalism and Power in the 21st Century” workshop, held last month in the context of MAPPE project at SISSA, Trieste. We collected three interviews of authors expert in communication and media on different fields strongly influenced by participatory communication practices: Anabela Carvalho (global warming and climate change), Pieter Maeseele (technological risks) and Denise Silber (‘eHealth’ and ‘Health 2.0’). The interviews therefore analyze three different perspectives of a more general issue: How is the ecosystem of scientific information changing by means of a new concept of ‘public’? Which are the new ways in which citizens produce and manage scientific information? What could be a new role for science journalism? These three interviews aim to delve, from a theoretical point of view, into the sociological framework of an ecosystem of information driven by active public participation in the communicative practices. Emphasis will be put on the way in which scientific knowledge is reconstructed and negotiated in the Web 2.0 arena: democracy in the knowledge society intrinsically depends on a fair outcome of this process. Nevertheless, the crisis of traditional media and journalist’s figure is threatening the democratization of science. In this sense, the social function of journalism is still – and will be – unescapable. The re-distribution of social power by means of Web 2.0 is a key issue, and new sensible communication practices and professionals are needed.