We argue that the institutionalized push communication of academic institutions has become the dominant form of public science communication and has tended to force other forms and functions of science communication into the background. Given the new schemes of public funding, public communication of science now primarily serves the purpose of enabling academic institutions to promote themselves in a competition that has been forced upon them by the political domain. What academics working under these conditions say about themselves and their work (and what they do not) will depend crucially on the strategic communication goals and concepts of the organizations to which they belong. We surmise that the inherent logic of this form of science communication represents a potential threat to the autonomy of scientific research.

In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

Science communication as an interdisciplinary field of study has always been concerned with issues of knowledge utilisation. This theoretical paper focusses on the “knowledge” part of knowledge utilisation and provides a conceptual frame to distinguish between different types of knowledge in science-based practice. A practitioner’s knowledge store is portrayed as a dense set of personal knowledge, consisting of procedural knowledge, factual knowledge, potential factual knowledge and opinions/beliefs; the totality of which is continuously refined through more experiences and additional information received from people, documents or events. Implications for future studies of knowledge utilisation in science-based practices are highlighted and a number of questions posed to science communication as a profession.

We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist: meanwhile men go out to literally explore other worlds, women take care of health and of the body.

Antibiotic resistance is an increasing global threat involving many actors, including the general public. We present findings from a content analysis of the coverage of antibiotic resistance in the Swedish print media with respect to the risk communication factors cause, magnitude and countermeasures. The most commonly reported cause of development and spread of resistance was unnecessary prescription of antibiotics. Risk magnitudes were mostly reported qualitatively rather than using quantitative figures. Risk-reduction measures were analyzed using a framework that distinguishes between personal and societal efficacy. Measures at the societal level were more commonly reported compared to the individual level.

Science communication is an increasingly important field of activity, research and policy. It should not be assumed however, that science communication practices provide equitable and empowering opportunities for everyone. Social exclusion, inclusion and equity are key challenges for practitioners, researchers, policy makers and funders involved with science communication. In this commentary I reflect on the limitations of the ‘barriers approach to understanding social inclusion and exclusion from science communication and argue instead that a more complex perspective is needed. I conclude that placing equity at the heart of science communication is crucial for developing more inclusive science communication practices.

Social inclusion is an emerging preoccupation in the science communication field. The political value of science communication (e.g. in terms of empowerment) and the necessity to address all audiences has always been considered, but in recent times the participation agenda has enriched the rationale and methodologies of the communication of science: social inclusion is not only an issue of access to knowledge, but also of governance and co-production.