While knowledge-society is developing all around the world, science seems to be loosing its historical prestige in public perception, scientific vocations are declining among young people, "limit" on science is common subject of daily politics, research freedom is questioned in front of public good, scientists are dragged in front of public opinion. As a consequence, scientists are to be skilled in science communication. But communicating science is no more matter of "translating" scholar knowledge into lay language (popularization); it is mainly matter of crossing barriers of fundamental attitudes, understanding daily-life ends, sharing future scenarios and cultural values, becoming responsible for the societal dimension of science. Moreover, while confronting the coming Big Convergence (among nanosciences, bio-medical sciences, information and communication-sciences, neuro-cognitive sciences), science itself is called to cross barriers among disciplines, distinctions between pure and applied science, academic and industrial research, science and technology, etc. However, such crossovers are challenging for present education of scientists. The governance of the democratic knowledge-society not only demands more scientific education among citizens, but also a general revision of highest scientific curricula. What are the goals for educating scientists to public responsibility and participation? What are conceivable ways for joining the "two cultures" and integrating curricula? What cross-fertilizations are conceivable between natural and social sciences, scientific and humanistic education, specialised and more general formation?

The image and perception of science and of scientists is a crucial topic, above all with regards to younger generations, the human capital of the future. For this reason, the National Research Council (CNR), in 2004, asked the IRPPS institute (Istituto di ricerche sulla popolazione e le politiche sociali) to carry out a sample survey of 800 people between the ages of 18 and 29 on the topic. Science and new technology emerged as the topics of most interest, in addition to medicine, history and economics. Scientific content in the mass media is considered to be satisfactory, whereas education in the field of science is considered to be less than satisfactory, above all in relation to the work environment. However, if research in Italy seems weak in the eyes of young people, scientists are not seen the same way but are considered society's second most important profession after that of the entrepreneur. The problem of trust in science is due, above all, to the politics of research, which do not encourage adequate investment in public and private sectors. A factor analysis technique was applied in order to identify models of attitude towards science of various subgroups within the population.

Most universities in the United States have little or no idea about how the public perceives the importance of research done at these institutions. Learning whether the public believes academic research is valuable, meaningful, and practical has implications for higher education, if the public believes that university research is of little worth. This project utilized naturalistic and qualitative methods to learn how alumni perceived the importance of research at a major public university with a heavy concentration in research (Texas A&M University). Long interviews using open-ended questions were conducted with 133 alumni at 33 locations in Texas. Interviews were transcribed, unitized, and coded using qualitative methods, and themes were identified. Findings provide insights into whether the public believes university research is important, how the public learns about research, whether public relations programs are effective, the importance of research and teaching, and the types of research the public wants universities to pursue. A framework is proposed to learn about how well the public understands science and to measure the effectiveness of media and education programs to raise both science awareness and understanding of science.

In 1995, journalist Dava Sobel's Longitude caused an earthquake in the history of science community. The present article analyses how only recently historians of science have fully realized the novelty the book represented. In the meantime, the international success of popular books by journalists on the history of science has become a well-known phenomenon. The author suggests that the huge publishing success of Sobel's book ­ the "Sobel Effect" ­ has provoked three main kinds of reaction among historians: rejection, detachment, and imitation. Which of the three strategies is the best, for both public and authors?

Many lives could have been saved on 26 December 2004, when the tsunami unleashed by an earthquake of magnitude 9.0 off the coast of the Indonesian island Sumatra struck a dozen coastal villages along the Indian Ocean. Those lives could have been saved if, on that day, science communication had not resulted in a complete failure to communicate scientific information adequately in many cases, in different places and at different levels. A long time passed between the violent shock and the devastation caused by the tsunami waves ­ in most cases, many hours.