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‘Who’s Asking: Native Science, Western Science, and Science Education’ explores two key questions for science education, communication and engagement; first, what is science and second, what do different ways of understanding science mean for science and for science engagement practices? Medin and Bang have combined perspectives from the social studies of science, philosophy of science and science education to argue that science could be more inclusive if reframed as a diverse endeavour. Medin and Bang provide a useful, extensive and wide-ranging discussion of how science works, the nature of science, the role of culture, gender and ethnicity in science, biases and norms, as well as how people engage with science and the world around them. They draw on their collaborative research developing science education programmes with Native American communities to illustrate the benefits of reconstructing science by drawing on more than ‘Western’ science in education practices. The book argues that reconceptualising science in science education is crucial for developing a more diverse, equitable and inclusive scientific community and scientific practices, as well as improving educational opportunities and outcomes for youth from diverse and non-dominant backgrounds.

We analysed the representations of science and of scientists at Jornal Nacional, the main Brazilian TV news. We carried out content and frames analysis, besides the lexical and semantic analysis of the transcriptions of the science and technology stories. Our results show a narrative that highlights the novelties and the epopee of the scientific advance, mainly in the health field. But to the emotional palette feelings of combat, anxiety and triumph were added. The face of the scientist presented by the TV news is mainly masculine, suggesting a stereotyped role of the male and female scientist: meanwhile men go out to literally explore other worlds, women take care of health and of the body.

Science communication as an interdisciplinary field of study has always been concerned with issues of knowledge utilisation. This theoretical paper focusses on the “knowledge” part of knowledge utilisation and provides a conceptual frame to distinguish between different types of knowledge in science-based practice. A practitioner’s knowledge store is portrayed as a dense set of personal knowledge, consisting of procedural knowledge, factual knowledge, potential factual knowledge and opinions/beliefs; the totality of which is continuously refined through more experiences and additional information received from people, documents or events. Implications for future studies of knowledge utilisation in science-based practices are highlighted and a number of questions posed to science communication as a profession.

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.

Socially inclusive science communication has to take place where people spend most of their time — within their communities. The concept of knowledge◦rooms uses empty shops in socially disadvantaged urban areas for offering low-threshold, interactive science center activities. The commentary carves out essential features that contributed to the success of the pilot project. Most importantly, the knowledge◦rooms had to be welcoming and comfortable for visitors of various backgrounds. The spaces were easy to access, the initiators were seen as trustworthy actors by temporarily becoming part of the community and the offer was respectful of the time and knowledge of its users.

As academic communities across the globe are increasingly encouraged to share their knowledge outside the ivory towers of academia, it becomes ever more important to create a bridge that crosses continents and disciplinary boundaries. Sitting, as it does, at the nexus between science communication practice and research, JCOM has a vital role to play as just such a knowledge sharing platform.

Social inclusion is an emerging preoccupation in the science communication field. The political value of science communication (e.g. in terms of empowerment) and the necessity to address all audiences has always been considered, but in recent times the participation agenda has enriched the rationale and methodologies of the communication of science: social inclusion is not only an issue of access to knowledge, but also of governance and co-production.

Science communication is an increasingly important field of activity, research and policy. It should not be assumed however, that science communication practices provide equitable and empowering opportunities for everyone. Social exclusion, inclusion and equity are key challenges for practitioners, researchers, policy makers and funders involved with science communication. In this commentary I reflect on the limitations of the ‘barriers approach to understanding social inclusion and exclusion from science communication and argue instead that a more complex perspective is needed. I conclude that placing equity at the heart of science communication is crucial for developing more inclusive science communication practices.