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1305 publications found

Dec 21, 2011 Commentary
Telling science stories in an evolving digital media ecosystem: from communication to conversation and confrontation

by Richard Holliman

The globalised digital media ecosystem can be characterised as both dynamic and disruptive. Developments in digital technologies relate closely to emerging social practices. In turn these are influencing, and are influenced by, the political economy of professional media and user-generated content, and the introduction of political and institutional governance and policies. Together this wider context provides opportunities and challenges for science communication practitioners and researchers. The globalised digital media ecosystem allows for, but does not guarantee, that a wider range of range of contributors can participate in storytelling about the sciences. At the same time, new tools are emerging that facilitate novel ways of representing digital data. As a result, researchers are reconceptualising ideas about the relationship between practices of production, content and consumption. In this paper I briefly explore whether storytelling about the sciences is becoming more distributed and participatory, shifting from communication to conversation and confrontation.

Volume 10 • Issue 04 • 2011

Dec 21, 2011 Commentary
Science journalism and fact checking

by Maximilian Schäfer

At first glance it all seems so easy – scientists create new knowledge, and through their work they show which statements about the world are true and which are false. Science journalists pass these new discoveries on so that as many people as possible can learn about them and understand them. Prior to publication, it is the job of "fact checkers" to examine the journalists' texts to ensure that all the facts are correctly represented. In reality, however, the relationship between the actors is by far more complicated. Using my experience as fact checker of scientific texts for the news magazine "DER SPIEGEL", I would like to comment in this essay on where I see the main problems of fact checking in scientific journalism to be, and on the changes that have come about through the use of the Internet and the availability of smartphones and tablet computers.

Volume 10 • Issue 04 • 2011

Dec 21, 2011 Commentary
The post-journalist’s toolbox - Trends in digital storytelling

by Nicola Bruno

Based on the stories collected in the essay La Scimmia che Vinse il Pulitzer. Personaggi, avventure e (buone) notizie dal futuro dell’informazione [The Monkey Who Won the Pulitzer. Characters, Adventures and (Good) News from the Future of Information, translator’s note] here we provide an outline of the main trends in the current digital information scenario. Beyond the much feared crisis of information, we are actually witnessing the appearance of a great number of initiatives and projects which attempt to keep last century’s journalism values alive (though with many economic contradictions). Any journalist, even in the science field, who is interested in communicating in an innovative way can rely on a set of instruments – from the timeline to live coverage, passing through fact-checking – which can change the reporter-reader relation.

Volume 10 • Issue 04 • 2011

Dec 09, 2011 Article
Communication and learning structures that facilitate transfer of knowledge at innovation transition points

by Ronald C. Beckett and Paul Hyland

Innovation processes are rarely smooth and disruptions often occur at transition points were one knowledge domain passes the technology on to another domain. At these transition points communication is a key component in assisting the smooth hand over of technologies. However for smooth transitions to occur we argue that appropriate structures have to be in place and boundary spanning activities need to be facilitated. This paper presents three case studies of innovation processes and the findings support the view that structures and boundary spanning are essential for smooth transitions. We have explained the need to pass primary responsibility between agents to successfully bring an innovation to market. We have also shown the need to combine knowledge through effective communication so that absorptive capacity is built in process throughout the organisation rather than in one or two key individuals.

Volume 10 • Issue 04 • 2011

Nov 28, 2011 Article
Scientists' attitudes toward a dialogue with the public: a study using "science cafes"

by Eri Mizumachi, Kentaro Matsuda, Kei Kano, Masahiro Kawakami and Kazuto Kato

Currently, science is developing rapidly and its influence on society is more significant than ever. This is all the more reason for today’s scientists to interact with the general public. To design effective science communication activities, we must understand scientists’ motivations and barriers to publicly communicating science. In this study, we interviewed 19 early-career scientists who had participated in science cafes in Japan. From these interviews, we identified five factors leading to their reluctance to participate in science cafes: 1) troublesome or time-consuming; 2) pressure to be an appropriate science representative; 3) outside the scope of their work; 4) could not perceive any benefit; and 5) apprehension about dialogue with the public. Among these factors, apprehension about dialogue may be the clearest reflection of the scientists’ underlying feelings about this form of communication and an indicator of more intrinsic barriers to engaging in science cafes.

Volume 10 • Issue 04 • 2011

Oct 26, 2011 Article
Metaphors in climate discourse: an analysis of Swedish farm magazines

by Therese Asplund

This article examines communicative aspects of climate change, identifying and analysing metaphors used in specialized media reports on climate change, and discussing the aspects of climate change these metaphors emphasize and neglect. Through a critical discourse analysis of the two largest Swedish farm magazines over the 2000–2009 period, this study finds that greenhouse, war, and game metaphors were the most frequently used metaphors in the material. The analysis indicates that greenhouse metaphors are used to ascribe certain natural science characteristics to climate change, game metaphors to address positive impacts of climate change, and war metaphors to highlight negative impacts of climate change. The paper concludes by discussing the contrasting and complementary metaphorical representations farm magazines use to conventionalize climate change.

Volume 10 • Issue 04 • 2011

Sep 21, 2011 Commentary
DCGT: the individual's benefits above all

by Donato Ramani and Chiara Saviane

Easy, cheap, efficient as online service often are. Direct to Consumer Genetic Testing (DCGT) represents a big evolution towards personalised medicine. If the phenomenon seems to be unstoppable, the first aim of its present and future developments should be the customers’ benefits. A certified quality of the services provided, a clear communication and a well-structured support to customers should be the critical conditions that could transform those online services in something really important: for the individual’s health and the society as a whole.

Volume 10 • Issue 03 • 2011

Sep 21, 2011 Book Review
A reference for science communication

by Marina Ramalho

The Encyclopedia of Science and Technology Communication has approximately 300 entries on science communication and is capable of meeting the needs of readers of differing profiles. The entries cover eighteen categories, including controversial science topics and tendencies of media coverage; panoramas of science communication in different regions or continents; legal and ethical aspects; important science players; history, philosophy and sociology of science; theories and research on science communication, and many other topics. By concentrating different information about a field of research and of practical multidisciplinary actions in only one source, the publication serves as a reference for beginners in the area as well as for those who are more experienced in the area. Although conceptualized to serve as quick introductions to the concepts and practices of science communication, the entries are contextualized and each item is explored from various angles in simple language.

Volume 10 • Issue 03 • 2011

Sep 21, 2011 Commentary
Genomics' problem of communication

by Jenny Reardon

Since opening their doors in late 2006, personal genomics (PG) companies have faced skepticism and criticism from influential academic and government circles. While this has posed a clear problem of communication for these companies — one of effective promotion — I argue that the communication problem these companies face runs much deeper. It is a problem that lies at the heart of any genomics: the very understanding of communication and information around which genomics is built. While the value of genomic information for persons has been widely questioned, questions about the very notion of information that undergirds the production of genomic information rarely, if ever, has been broached. I suggest that making significant inroads into the vexing debates about PG would be greatly aided by addressing these more fundamental questions about the nature of information, and its genomic qualities.

Volume 10 • Issue 03 • 2011

Sep 21, 2011 Commentary
Of deterritorialization, healthism and biosocialities: the companies' marketing and users' experiences of online genetics

by Pascal Ducournau and Claire Beaudevin

Since the early 2000s, anybody can buy genetic tests, directly sold on the Internet. These tests provide information about susceptibilities to some diseases and/or about ancestry. Thus, this article deals with a new e-market, whose scientific basis (validity of the tests) and status (as medical devices or consumer goods) are currently controversial. On one hand, we describe the tests and the advertisement and marketing strategies used by the companies (we made an inventory of about 40); on the other hand, we discuss several aspects on the basis of interviews conducted with users: first, the entanglement of these strategies with the global context of healthism and the emphasis put on individuals’ empowerment regarding health decisions — “individualized biopolitics”. In addition, this article broaches the new kind of biosocial networks appearing in these tests’ wake: some users indeed gather on the basis of a genetic proximity, as is it put forward by their results.

Volume 10 • Issue 03 • 2011

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