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The promotion of quality is a critical aspect to consider in the re-examination of science communication. This problem is analysed in the research carried out by the QUEST project, as featured in this paper. Engaging key stakeholders in a codesign process — through interviews, focus groups, workshops and surveys — the research identified barriers to quality science communication and on the basis of these, proposes a series of tools and supporting material that can serve as incentives toward quality science communication for different stakeholders across the fields of journalism, social media, and museum communication. And it highlights in particular the significance of training in order to promote professionalism amongst communicators.

In this essay the authors reflect on some recent trends in science communication research, celebrating it as an inherently interdisciplinary endeavour. Some current tendencies in science communication are more limiting, however: they present theoretical and strategic prescriptions that do not adquately reflect the variety and cultural diversity of science communication internationally. Rethinking science communication in the context of such diverse practices and cultural reorientations, the authors revise some of their own views and revisit notions of communication as conversation to propose an inclusive definition of science communication as the social conversation around science.

When analysing the actors of the science communication ecosystem, scholarly research has focused on the perceptions and attitudes of scientists, science journalists, and science communicators. How the public envisages the roles of science producers and mediators is mostly uncharted territory. We address this gap, by examining the results of a public consultation in Portugal concerning science communication. We show that the public demonstrates a clear preference for science communication performed by scientists, over journalists, although credibility and trust depend on multiple factors. We also ascertain that professional science communicators are mostly invisible, though the public recognises the value of `translators'.

Science communication continues to grow, develop and change, as a practice and field of research. The boundaries between science and the rest of society are blurring. Digitalization transforms the public sphere. This JCOM special issue aims to rethink science communication in light of the changing science communication landscape. How to characterize the emerging science communication ecosystem in relation to the introduction of new media and actors involved? What new practices are emerging? How is the quality of science communication maintained or improved? We present a selection of papers that provide different perspectives on these questions and challenges.

Communities of practice in science communication can make important contributions to public engagement with science but are under-researched. In this article, we look at the perspectives of a community of practice in astronomy communication regarding (relations with) their public(s). Most participants in this study consider that public(s) have several deficits and vulnerabilities. Moreover, practitioners have little to no contact with (and therefore make no use of) academic research on science communication. We argue that collaboration between science communication researchers and practitioners could benefit the science-public relationship and that communities of practice may be critical to that purpose.

Although the need to improve quality of science communication is often mentioned in public discussions, the science communication literature offers few conceptualizations of quality. We used a concept mapping approach, involving representatives of various science communication stakeholder groups working collaboratively, to propose a framework of quality. The framework organizes individual elements of quality into twelve indicators arranged into three dimensions: trustworthiness and scientific rigour, presentation and style, and connection with society. The framework supports science communicators in reflecting on their current practices and designing new activities, potentially improving communication effectiveness.

In the changing science communication landscape, researchers may govern their public science-society relations through the social media connections at their fingertips. However, digital media outreach may create challenges for researchers and cause changes in the communication professionals' role. The aim of this qualitative interview study was to enhance understanding of the challenges in the rarely explored organizational collaboration between researchers and communication professionals. The results identify ambiguous duties and responsibilities, as well as blurring boundaries of occupational roles and coordination challenges in content production.

This paper explains how a participative approach was used to collect first-hand citizens’ suggestions on how to improve science communication regarding Climate Change. A public consultation involving citizens from 5 different European countries revealed various perspectives concerning their communication preferences on scientific topics. Five main themes emerged following citizens' proposals for better communication and involvement: producer of information, medium, message strategies, audiences and areas of action and engagement.

European science communication project QUEST surveyed and reviewed different aspects of European science communication, including science journalism, teaching and training in science communication, social media activity, and science in museums. This article draws together themes that collectively emerge from this research to present an overview of key issues in science communication across Europe. We discuss four central dynamics — fragmentation within research and practice; a landscape in transition; the importance of format and context; and the dominance of critical and dialogic approaches as best practice — and illustrate these with empirical material from across our datasets. In closing we reflect upon the implications of this summary of European science communication.

The pace and scope of digital transformation has brought about fundamental changes to science communication. These changes have so far hardly been reflected in the underlying concepts of science communication as field of research and practice. Against this backdrop, this paper asks how science communication can be conceptualized in response to fundamental societal changes brought about by digital transformation. In response to this question, this paper builds on the results of a Delphi study with 31 outstanding international science communication scholars. It presents a shared approach that conceptualizes online science communication broadly and tackles different points of view by identifying specific characteristics that enable the distinction of different settings of science communication. It is argued that such an approach should be more appropriate for a contemporary analysis of science communication and also helpful for professional communicators and policymakers to understand the interactions of science and society in the context of the digital media landscape.