‘Escape rooms’ are a recent cultural phenomena, whereby a group of ‘players’, often friends or colleagues, are ‘locked’ in a room and must solve a series of clues, puzzles, or mysteries in order to ‘escape’. Escape rooms are increasingly appearing in a range of settings, including science centres and museums, libraries and university programmes, but what role can an escape room play in science communication? In this commentary, we explore the emerging literature on escape rooms as well as thoughts from a small number of escape room creators in the U.S. and U.K.

Many of the earliest drivers for improved scientific literacy and understanding were based on the assumption that science and technology is all around us, and yet there are some spaces and communities that are neglected in science communication contexts. In this brief comment, Clare Wilkinson introduces a series of ten commentaries, which further probe neglected spaces in science communication.

Many people are under-served by existing informal science learning (ISL) provisions and under-represented in STEAM (Science, Technology, Engineering, Arts, Mathematics/Medicine) study choices and careers. This paper reflects upon SMASHfestUK which was established, as both a STEAM festival and research platform, to explore methods and approaches for lowering the barriers to engagement with ISL in marginalised communities. To do this SMASHfestUK located its events in the heart of communities and worked with these communities to create those events. This paper tells their story through the voices of participating communities.

From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.

The medical arena often encounters ‘taboo’ topics. These appear especially prevalent in women's health conditions, such as menstruation and menopause. Taboos are exacerbated by medical uncertainty, complex jargon, and patients' misunderstanding of the human anatomy — impacting patients' ability to actively participate in a shared decision-making process with their doctor. In this commentary, we look at one example of a medical procedure where taboo topics pose a number of challenges in doctor-patient communication — hysterectomy. We explore whether science communication can address these challenges, as well as contribute and collaborate in other medical scenarios, thereby benefiting both disciplines, and ultimately, patients.

To examine the influence of different actors' fictitious statements about research and deployment of stratospheric aerosol injection (SAI), we conducted an online survey in Germany. Participants assess researchers and a citizens' jury to be more credible than politicians. Credibility has a strong positive effect on SAI acceptance in both pro-SAI and contra-SAI conditions. Reading the statement against SAI-deployment led to significantly lower acceptance scores compared to reading the pro-statement. However, the difference between messages was unexpectedly small, indicating that the message content was not fully adopted while underlying traits and attitudes mainly shaped acceptance even despite, or because of, low levels of knowledge.

This article employs quantitative and qualitative approaches to examine images of neurobiology published in a science news database, sampled across a two-year interval. Upon comparing the images to article headlines, the author argues that identifiable digital effects — such as blobs of bright colour, sparks of light, superimposed lines — correlate with articles reporting on new observations of neuronal action. A qualitative semiotic analysis of characteristic examples forwards the idea of a “blurry image”, denoting how audiences must cognitively blur the line between objectivity and subjectivity, between the “real” and the enhanced performative action evident in digital images tingling with vibrant life. The conclusion suggests that digital image making can increase aesthetic pleasability even as it serves as a partner in the cognitive task and, accordingly, the argumentation of the neuroscientist. Future research can investigate whether or not digital overlays and image features identified as obvious and attractive impact assessments of scientific research or alter evaluations of objectivity.

Television series that mix real science and imagery science make up a fascinating genre in popular science. While previous research on entertainment media focuses on Western examples and seldom includes Asian TV series, this study explores how medicine is portrayed in four TV series located in a hospital setting which were broadcasted in Taiwan. Yet, they were produced in different cultures: Taiwan, Japan, South Korea and the United States. We found that the emphasis is more on the social contexts of medicine than on factual medical information. Yet, fictional TV series may be crucial for contextualizing science and science-based medicine.

On February 11, 2020, the World Health Organization announced the name of a new disease, COVID-19. As the virus that causes the disease spread across the globe, the world went into crisis mode. The various actors of the COVID-19 crisis include, in part, politicians, scientists, health experts, citizens, journalists, front line workers, first responders, organizations, and so on. Their voices and their related communicative processes play out in the rhetorical arena that emerges from the crisis. Crisis memes are a particularly intriguing and salient part of the COVID-19 public discourse. Combining the theoretical implications of rhetorical arena theory (RAT) with multimodality and its close ties to social semiotics, this paper will analyze the unique nature of memes created during the cycle of a crisis.

This research aimed to analyze the quality of the information conveyed through YouTube videos in Portuguese on the use of two medicines suggested for the treatment of COVID-19: chloroquine and hydroxychloroquine. The ‘Brief DISCERN’ questionnaire was applied to assess the quality of the video content as well as baseline characteristics, such as length, views, likes and dislikes, in a total of 90 videos with almost 4,5 million views. Traditional media accounted for 58,89% of videos. Misleading information was present in most of the videos (63,5%). Despite the ease of access, the videos showed problems in the quality of information.