Science, research and emerging technologies often play a key role in many modern action movies. In this contribution we suggest to use genre analysis of folk narratives as an innovative and useful tool for understanding science and technology in action movies. In this contribution we outline our approach using illustrative examples and detail how understanding action movies as modern fairy tales can benefit the study of science, research and technology in popular culture.

The prevalent lack of research on the interrelations between science, research and popular culture led to the organization of the first International Conference on Science and Research in Popular Culture #POPSCI2015, which took place at Alpen-Adria-Universität in Klagenfurt, Austria, from 17--18 September 2015. The aim of the conference was to bring together not only science communication researchers with an interest in popular culture, but also other scholars, scientists and researchers, artists, media professionals and members from the general public. In this issue of JCOM we present four invited commentaries which are all based on presentations at the conference.

Non-invasive prenatal testing (NIPT) is an emerging technology for detecting chromosomal disorders in the fetus and mass media may have an impact on shaping the public understanding of its promise and challenges. We conducted a content analysis of 173 news reports to examine how NIPT was portrayed in English-language media sources between January 1 and December 31, 2013. Our analysis has shown that media emphasized the benefits and readiness of the technology, while overlooking uncertainty associated with its clinical use. Ethical concerns were rarely addressed in the news stories, which points to an important dimension missing in the media discourse.

Interviews were conducted with 110 marine users to elicit their salient beliefs about recording marine species in a citizen science project. The results showed that many interviewees believe participation would increase knowledge (either scientific, the community's, or their own). While almost half of the interviewees saw no negative outcomes, a small number expressed concerns about targeting of marine species by others, or restrictions on public access to marine sites. Most of the people surveyed (n = 106) emphasised the importance of well-designed technological interfaces to assist their data collection, without which they would be unlikely to engage in the project.

Mirror neurons (MN) — or neurons said to be able to "mirror" the sensed environment — have been widely popularized and referenced across many academic fields. Yet, MNs have also been the subject of considerable debate in the neurosciences. Using a criterion based sampling method and a citation analysis, this paper examines the extent of engagement with the neuroscience literature about MNs, looking specifically at the frequency of "MN debate sources" within articles published in the JSTOR and Communication and Mass Media (CMMC) databases. After reporting the results, the paper reviews characteristic examples in context and, ultimately, shows that MN debates remain largely absent from peer-reviewed articles published in JSTOR and CMMC. However, the paper suggests that this happens for good reason and that MNs retain the potential for inventive animations even though debates have gone largely unrecognized.

Determined to learn the extent to which a local contaminated site was impacting community health, the Native American community of Akwesasne reached out to a research university, eventually partnering on the first large-scale environmental health community based participatory research project (CBPR). Based on interviews with scientists, community fieldworkers, and study participants, this article examines the ways in which collaborating on these studies was beneficial for all parties — especially in the context of citizen science goals of education and capacity building — as well as the challenges they faced, including communicating the limits of what scientific studies could accomplish for the community.

Success stories of citizen science projects widely demonstrate the value of this open science paradigm and encourage organizations to shift towards new ways of doing research. While benefits for researchers are clear, outcomes for individuals participating in these projects are not easy to assess. The wide spectrum of volunteers collaborating in citizen science projects greatly contributes to the difficulty in the evaluation of the projects' outcomes. Given the strong links between many citizen science projects and education, in this work we present an experience with hundreds of students (aged 15–18) of two different countries who participate in a project on cell biology research — Cell Spotting — as part of their regular classroom activities. Apart from introducing the project and resources involved, we aim to provide an overview of the benefits of integrating citizen science in the context of formal science education and of what teachers and students may obtain from it. In this case, besides helping students to consolidate and apply theoretical concepts included in the school curriculum, some other types of informal learning have also been observed such as the feeling of playing a key role, which contributed to an increase of students' motivation.

Citizen science is one of the most dramatic developments in science communication in the last generation. But analyses of citizen science, of what it means for science and especially for science communication, have just begun to appear. Articles in this first of two special issues of JCOM address three intertwined concerns in this emerging field: The motivation of citizen science participants, the relationship of citizen science with education, and the implications of participation for creation of democratic engagement in science-linked issues. Ultimately these articles contribute to answering the core question: What does citizen science mean?

Since 2009 Vetenskap & Allmänhet (Public & Science, VA) coordinates an annual mass experiment as part of ForskarFredag — the Swedish events on the European Researchers' Night. Through the experiments, thousands of Swedish students from preschool to upper secondary school have contributed to the development of scientific knowledge on, for example, the acoustic environment in classrooms, children's and adolescents' perception of hazardous environments and the development of autumn leaves in deciduous trees. The aim is to stimulate scientific literacy and an interest in science while generating scientific output. The essay discusses how the mass experiments can contribute to encouraging scientific citizenship.

Whereas the evolution of snow cover across forested mountain watersheds is difficult to predict or model accurately, the presence or absence of snow cover is easily observable and these observations contribute to improved snow models. We engaged citizen scientists to collect observations of the timing of distributed snow disappearance over three snow seasons across the Pacific Northwest, U.S.A. . The primary goal of the project was to build a more spatially robust dataset documenting the influence of forest cover on the timing of snow disappearance, and public outreach was a secondary goal. Each year's effort utilized a different strategy, building on the lessons of the previous year. We began by soliciting our professional networks to contribute observations via electronic or paper forms, moved to a public outreach effort to collect geotagged photographs, and finally settled on close collaboration with an outdoor science school that was well-positioned to collect the needed data. Whereas the outreach efforts garnered abundant enthusiasm and publicity, the resulting datasets were sparse. In contrast, direct collaboration with an outdoor science school that was already sending students to make weekly snow observations proved fruitful in both data collection and educational outreach. From a data collection standpoint, the shift to an educational collaboration was successful because it essentially traded wide spatial coverage combined with sparse temporal coverage for dense temporal coverage at a single, but important location. From a public engagement standpoint, the partnership allowed for more intensive participation by more people and enhanced the science curriculum at the collaborating school.