Throughout its existence JCOM has earned a special recognition as a space of confluence for the international community of science communicators, but how should be its immediate future? Here are some ideas inspired by which Italo Calvino’s suggested as the main characteristics for the literature of the 21st century, hoping to have a JCOM light, rapid, accurate, visible, multiple, consistent and comprehensive.

The science&art research played an important role in the topics covered by JCOM because actually the convergence of languages and themes of art and science increasingly continue to act synergistically in the most diverse knowledge fields.

This paper brings some reflections on JCOM and, in general on a science communication journal, from the perspective of the developing world. It is highlighted the following top aspects of JCOM: open access; the language, that is, the fact that authors can write in their own languages and the article is translated into English; and the fact that JCOM welcomes contributions from every part of the world. The author considers JCOM a unique journal, which approaches science communication in a rich way and keeping a welcome intellectual diversity.

JCOM can enhance its contribution to the science communication community by greater rigour in selection and editing and by opening up to reader comment.

Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications   and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are   looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and  we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers' theoretical framework  ``Diffusion of Innovation'' (DOI), as we look at how DOI may affect the Danish seed industry if science communication is redesigned in accordance with the  framework. During our project workshop, participants recognized trends and characteristics from DOI in the Danish seed community and argued for more  collaboration between scientists and practitioners. This can be done by implementing fast-learning via online website, but it needs to be assisted by   slower-paced face-to-face learning to lessen the risk of a digital knowledge divide within the community.

This short comment presents a few suggestions for the enrichment of JCOM seen from the perspective of an informal learning expert.

In the next few months, JCOM will undergo relevant changes. A new owner will take charge of its editorial management and define new development strategies. This important transition is a good opportunity to take stock of the past few years and to devise a new type of science communication research journal.

Spinal manipulation therapy (SMT) is a popular form of treatment for back pain among other musculoskeletal disorders, and it has received increasing media attention. Yet, despite its popularity, SMT is surrounded by controversy, mainly in regards to issues of safety and efficacy. To better understand how the media portrays SMT, we explored the content of print newspapers in Canada, the U.S., and U.K., including article framing, evidence of efficacy, risks and benefits, and the overall tone of the article in terms of whether or not the article was supporting, opposing or neutral about SMT. Results indicate that safety concerns and evidence for efficacy are rarely mentioned, but framing plays a large role in portrayals of SMT in each of the countries.

Various science events including Science Cafés have been held in Japan. However, there is the question whether these are events in which all people in society can participate? In particular, methods for checking whether or not the event attracts the participants targeted by the organizers have not yet been well established. In this paper, the authors have designed a simplified questionnaire to identify the participants’ attitudes toward science, technology and society, which can then be grouped into four clusters. When applied to various science cafés, the results revealed that participants consisted of Cluster 1 “Inquisitive  type” and Cluster 2 “Sciencephile” who are interested in science and technology. The cafes studied did not provide sufficient appeal to people of Clusters 3 and  4 who are not interested in science and technology without applying some inventive methods. Our method provides a means of objectivelyevaluating the tendencies of participants in science communication events in order to improve the spread of science communications within society.

New forms of co-working spaces and community labs, such as Hackerspaces and Fablabs, but also open science and citizen science initiatives, by involving new actors often described as makers, tinkerers, and hackers enable innovation and research outside the walls of academia and industry. These alternative and global innovation networks are test beds for studying new forms of public engagement and participation in emergent scientific fields, such as  nanotechnology. The article shows how these grassroots and Do-It-Yourself (DIY) or Do-It-With- Others (DIWO) research subcultures connect politics with design, community building with prototype testing, and how they establish an experimental approach for policy deliberation. We will consider a case study of a temporary, ad hoc and mobile NanoŠmano Lab in Ljubljana, Slovenia, which specializes in nanoscale materials and designs, to demonstrate the potential of prototypes and collective tinkering to become models for public involvement in emergent science and technology fields. This Hackerspace model of governance offers an alternative to the usual route of disruptive innovation, which starts in the R&D laboratory where it waits to be scrutinized by some government or regulatory body and be utilized by a start-up or mega corporation, and only then be safely taken up by the public. Hackerspaces operate through “disruptive prototypes” that create decentralized and nonlinear value chains and interactions between research, design and policy. Adoption of technology goes hand in hand with collective tinkering, and deliberation and assessment are happening simultaneously while prototyping. In this sense, disruptive prototypes can be said to support experimental governance. This policy closely follows some recent calls for “greater reflexiveness in the R&D process” via anticipatory policy and real-time assessment approaches, rather than more common, timeworn precautionary principles.