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1372 publications found

Sep 29, 2015 Article
Narrative risks in science writing for the lay public

by Olav Muurlink and Peter McAllister

The narrative method of presenting popular science method promises to extend the audience of science, but carries risks related to two broad aspects of story: the power of narrative to impose a compelling and easily interpretable structure on discrete events and the unpredictability and mystique associated with story.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Essay
RedPOP: 25 years of a Science Communication Network in Latin America

by Luisa Massarani, Claudia Aguirre Rios, Constanza Pedersoli, Elaine Reynoso-Haynes and Luz Marina Lindegaard

The Red de Popularización de la Ciencia y la Tecnología en América latina y el Caribe (RedPOP) (Latin American and Caribbean Network for the Popularization of Science and Technology) was created 25 years ago as an expression of a movement that started in the 1960s in favour of a scientific education. The purpose of this movement was to incorporate science into the general knowledge of the population by communicating science through different media, products and spaces such as museums and science centres. Since then, the movement has acquired considerable strength in Latin America and RedPOP has been a key factor to the development of this activity in the region, although several challenges still have to be addressed.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Commentary
Reflections on the impact of (playful) deliberation processes in contexts of responsible research and innovation

by Marjoleine G. van der Meij

This commentary shares a personal ‘learning curve’ of a science communication researcher about the impact of (playful) tools and processes for inclusive deliberation on emerging techno-scientific topics in the contemporary era of two-way science and technology communication practices; needed and desired in responsible research and innovation (RRI) contexts. From macro-level impacts that these processes are supposed to have on research and innovation practices and society, as encouraged by the RRI community, the author discovers more about ‘micro-level’ impacts; through conversations with peers of her department Athena (VU University, Amsterdam), as well as through experiencing the SiP 2015 conference in Bristol. Based on that, she defines several ‘impact-spheres’: a modular set of flexibly defined micro-level impacts that events in RRI contexts can have on both academic and non-academic participants, with respect and relationship development as focal assets to aim for; individual (micro-)changes that potentially build up towards an ‘RRI world’.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Commentary
Moving beyond the seductive siren of reach: planning for the social and economic impacts emerging from school-university engagement with research

by Richard Holliman and Gareth Davies

In the past 25 years school-university partnerships have undergone a transition from ad hoc to strategic partnerships. Over the previous two-and-a-half-years we have worked in partnership with teachers and pupils from the Denbigh Teaching School Alliance in Milton Keynes, UK.
Our aims have been to encourage the Open University and local schools in Milton Keynes to value, recognise and support school-university engagement with research, and to create a culture of reflective practice.
Through our work we have noted a lack of suitable planning tools that work for researchers, teachers and pupils. Here we propose a flexible and adaptable metric to support stakeholders as they plan for, enact and evaluate direct and meaningful engagement between researchers, teachers and pupils. The objective of the metric is to make transparent the level of activity required of the stakeholders involved — teachers, pupils and researchers — whilst also providing a measure for institutions and funders to assess the relative depth of engagement; in effect, to move beyond the seductive siren of reach.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Letter
A response to “Highlighting the value of impact evaluation: enhancing informal science learning and public engagement theory and practice”

by Heather King and Kate Steiner

Whilst welcoming Jensen’s response to our original paper, we suggest that our main argument may have been missed. We agree that there are many methods for conducting impact assessments in informal settings. However, the capacity to use such tools is beyond the scope of many practitioners with limited budgets, time, and appropriate expertise to interpret findings.
More particularly, we reiterate the importance of challenging the prevailing policy discourse in which longitudinal impact studies are regarded as the ‘gold standard’, and instead call for a new discourse that acknowledges what is feasible and useful in informal sector evaluation practice.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Conference Review
World Conference of Science Journalists: what are they for?

by Javier Crúz-Mena

The largest meeting of science journalists took place this summer in Seoul, Korea. It bore the imprint of a few of the previous ones — as a gathering to build community and encourage beginners —, but also showed some marked changes from when it all started back in 1992, as told by some of the leading actors.

Volume 14 • Issue 03 • 2015

Sep 29, 2015 Editorial
A question of (audience) reach

by Emma Weitkamp

Taking the International Science in Popular Culture conference as a starting point, this editorial considers audiences for cultural products, considering the size of audiences (from blockbuster films, to intimate science slams), their pre-existing (or lack of pre-existing) interest in the subject and what this might offer the field of science communication.

Volume 14 • Issue 03 • 2015

Aug 25, 2015 Essay
What is the “science of science communication”?

by Dan Kahan

This essay seeks to explain what the “science of science communication” is by doing it. Surveying studies of cultural cognition and related dynamics, it demonstrates how the form of disciplined observation, measurement, and inference distinctive of scientific inquiry can be used to test rival hypotheses on the nature of persistent public conflict over societal risks; indeed, it argues that satisfactory insight into this phenomenon can be achieved only by these means, as opposed to the ad hoc story-telling dominant in popular and even some forms of scholarly discourse. Synthesizing the evidence, the essay proposes that conflict over what is known by science arises from the very conditions of individual freedom and cultural pluralism that make liberal democratic societies distinctively congenial to science. This tension, however, is not an “inherent contradiction”; it is a problem to be solved — by the science of science communication understood as a “new political science” for perfecting enlightened self-government.

Volume 14 • Issue 03 • 2015

Aug 19, 2015 Essay
How to do mass media publicity for a neglected disease. Lessons from Tsetse and Trypanosomiasis in Kenya

by Pamela Olet and Joseph Othieno

The prioritization of neglected diseases in the policy making framework requires heightened advocacy [WHO, 2006]. Mass media positive publicity is among approaches that can be used to achieve this. This paper discusses practical use of mass media to do publicity and advocacy for a neglected disease and its vector. It uniquely presents online links to the analyzed newspaper and television news and opinion articles on tsetse and Trypanosomiasis. The paper shares entry points into mass media advocacy from a lessons learned perspective and notes the importance of understanding how the mass media works in order to achieve advocacy of neglected diseases using sleeping sickness as a case study. 

Volume 14 • Issue 03 • 2015

Jul 24, 2015 Essay
“Queue up, you stupid!”: communicating about technology problems. An exploratory study of warning messages posted on machines in public places

by Beatrice Arbulla and Massimiano Bucchi

Communication about technology has long been neglected within the field of science and technology communication. This visual exploratory study focuses on how users can communicate with and about technology in public places through warning signs posted on technological devices.
Three broad categories of messages have been identified: bad design, malfunctioning and disciplining users. By analyzing examples within each category, we suggest that studying these communicative situations can be a key to understanding how users are engaged in continuous, elaborate and sometimes even conflicting framing of technological devices (e.g. with regard to their purpose, appropriate uses, shifting boundaries between functioning/malfunctioning); how such framing, in turn, can be used to readjust/realign social behavior and organizational routines.

Volume 14 • Issue 03 • 2015

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