Einstein’s Garden 2009–2014: unexpected encounters with science

part of Science festivals: do they succeed in reaching beyond the ‘already engaged’?

Creating science content for cultural contexts in which the audience are not primarily motivated by an interest in science, can provide exciting opportunities for experimenting with new approaches to science engagement. This article explores some of the learning gained, and practical methodologies developed by Einstein’s Garden, the science, nature and environment area of the Green Man Festival.