Tools to communicate science: looking for an effective video abstract in Ecology and Environmental Sciences
        
        
            by
            
                
                
                Miguel Ferreira, 
            
                
                
                António Granado, 
            
                
                
                Betina Lopes
            
                
                
                    
                        and
                    
                
                João Loureiro
            
        
        
            
                
Video abstracts, filmed versions of scientific written   abstracts, are an exciting trend in the world of online science   videos, but, to date, the classification, conception and reception   of these videos still need to be explored. This study aims to   identify the most and least valued features, exploring future   guidelines for producing an effective video abstract. For this   purpose, 30 science video experts watched 21 video abstracts and   filled out a questionnaire. Content analysis showed that video   abstracts in Ecology and Environmental Sciences should be short,   clear, objective, creative, dynamic and informative, mixing   impactful live images with animation.
            
        
        
        
            
                
                Volume 22 • Issue 04 • 2023