One of the main purposes of weather forecasting is that of protecting weather-sensitive human activities. Forecasts issued in the probabilistic form have a higher informative content, as opposed to deterministic one, since they bear information that give also a measure of their own uncertainty. However, in order to make an appropriate and effective use of this kind of forecasts in an operational setting, communication becomes significatively relevant.The present paper, after having briefly examined the weather forecasts concerning Hurricane Charley (August 2004), tackles the issue of the communicative process in detail.The bottom line of this study is that for the weather forecast to achieve its best predictive potential, an in-depth analysis of communication issues is necessary.

The Internet is by far the most intensely used communication tool of today and the main channel of interaction in the globalized world. This technology has opened up a whole new area for the interaction of knowledge: cyberspace, where information is always present and continuously changing. The interactivity that characterizes the virtual media together with the interactive modules developed by science centers and museums make the Internet a whole new space for the popularization of science. In order to stimulate dialog between science and society, Espaço Ciência Viva has decided to employ the Internet to divulge and to popularize scientific knowledge by bringing debates about the advances of science to the daily lives of people. To this end, its website was remodeled, which led to an increase of up to 600% in the number of visitors.

In his latest book “The scientific life. A moral history of a late modern vocation”, the social historian of science Steven Shapin addresses the public image of contemporary scientists, their virtues and vocations. Who are, and how they represent themselves, those scientists who work on the edge between industry and academy, and who are responsible for the radical uncertainty embedded in the contemporary production of scientific knowledge? If “people matter”, as Shapin states, the genealogy he provides should encourage us to dig more deeply in the main stage of the virtues and ethos of scientists: the mass media.

“Science on the air” is an enjoyable and extremely well researched account of the origins of science programming in north American radio. From 1923 to the mid-50s, LaFollette takes us in a journey through the life and programs of many scientists, journalists and storytellers who chosed radio as a medium for science communication. A journey who allow the reader to visit many success, but also many incomprehension and missed opportunities, mainly by scientific institutions, who often failed to understand the potential of radio as a tool for science communication. It is a fully enjoyable journey, that leave the reader with an appetite to know how the US situation relates to other wonderful experiences around the world in the same years, and how those pioneer experiences influenced today's landscape.

The Masters (MSc) in Science Communication at Dublin City University (Ireland)
draws on expertise from several disciplines in human and physical sciences.
The programme takes a broad view of communication that includes the various
kinds of interaction between institutions of science and of society, as well
as the diverse means of exchanging information and ideas. Nearly 200 students
from a wide variety of backgrounds have completed the programme since its
start in 1996, and they work in many different types of employment, from
information and outreach services, to science centres, to publishing and
journalism. Through the programme, and in the dissertation in particular,
students are encouraged to reflect critically on the place and performance
of science in society, and on relations between the cultures of natural sciences
and of humanities and social sciences.

Within the UNAM (The National Autonomous University of Mexico) there is an institution, the Dirección General de Divulgación de la Ciencia (DGDC) devoted to the popularization of science through different media such as museums, exhibitions, journals, books, radio and TV programs, internet, workshops for children, demos, shows, plays, summer courses and outreach programs. Most of these products and materials are planned, designed and manufactured by a multidisciplinary team of professionals in the DGDC. Some of our most outstanding projects are: the creation and operation of two science museums, UNIVERSUM (on the university campus), and the Museo de la Luz (Museum of Light) in the center of the city, many temporary and traveling exhibitions, museums in other parts of the country and abroad and a monthly publication for young readers called ¿Cómo ves?

The MSc in Science Communication offered by the University of the West of England is taught in short three day blocks, designed specifically to cater for both full and part time students wishing to combine work and study effectively. Started in 2004, the programme emphasises the development of practical skills as well as developing a wider understanding of the key issues facing science communicators today. With this in mind, workshops explore theory and practice, considering the potential of a range of creative, targeted and innovative opportunities to enable greater community participation in scientific issues.

The concept of a project often corresponds to its history. In particular, you can identify this when you reconstruct, through the memories of its main players, the history of the oldest and longest-running Italian training school of science communication – the Master’s Degree in Science Communication – which has been held for sixteen years now at the Interdisciplinary Laboratory of the International School for Advanced Studies (SISSA-ISAS) of Trieste.

Public communication of sciences is of strategic relevance in the transition from the industrial society to the knowledge society. The Master’s Course in Scientific, Medical and Environmental Communication of Pompeu Fabra University in Barcelona (Spain) responds to this economic, social and cultural need. The result: professionals who clearly understand the key aspects of the transmission of scientific knowledge to society through the different essential communication channels in multiple organizations as, among others, mass media, institutional and public relations and museums. This initiative collaborates also to build informed and educated citizens, who understand, accompany and are able to participate in the necessary and unavoidable adaptation to this new society.

A recent article published in Science Communication addresses the training issue in issue in our discipline. Henk Mulder and his colleagues discuss the shared features that university curricula should or could have to favour the full admission of science communication into the academic circle. Having analysed analogies and differences in the curricula that a number of schools provide all over the world, the authors reached the conclusion that much remains to be done. Science communication seems far from having found shared fundamental references, lessons that cannot be missed in the practical-theoretical education of future professionals or researchers in this discipline. What should one study to become a good science communicator? And to make innovative research?