Internal scientific communication and public communication of science and technology are growing in Brazil at a good pace, along with scientific productivity. In this Focus we will try to analyze the debate on standard or alternative models of communication of science that can be seen in the practice of science journalism and popular science in Brazil.

The international symposium "Science on air: the role of radio in science communication" was held in Trieste on 1 and 2 October, 2004. To our knowledge, it is the first conference ever specifically held on science on radio, and it is certainly the first time science radio journalists, researchers, and media experts from 16 different countries met to discuss their journalistic practice and the role of radio in science communication. The main results are presented in this article.

The question was raised in the 4th November copy of The New York Times when it entitled the editorial of Garry Wills (political and cultural historian), regarding the re-election of George W. Bush, "The Day the Enlightenment Went Out". Wills' theory, with which the directors of the newspaper palpably concur, is that Bush was re-elected because "many more Americans believe in the Virgin Birth than in Darwin's theory of evolution".

Contemporary radio is under-studied by academic researchers, while on the contrary it expresses great exigencies of knowledge. Media studies examined deeply radio when it was the mainstream medium, i.e. in the Thirties, especially in the US also for marketing needs of a largely commercial broadcasting system.

The Radio is an instrument of communication that has percolated to all the strata of the diverse Indian society. Its position has been consolidated through history as a regular companion and a source of information and entertainment. Its affordability, accessibility and non-reliance on costly resources have ensured its presence in almost all the households. It has become indispensable from kitchens, family rooms and even workspaces. It is one of the few or rather the only medium of communication after the print media wherein information dissemination still is primary and entertainment a secondary requirement, especially the rural areas.

Historical background The BBC Radio Science Unit has its roots in two radio networks, going back more than 40 years. In the late 1950s, BBC External Services (now World Service), appointed a science correspondent and began a weekly science magazine programme. Initially called `Science and Industry', it changed its name in about 1964 to `Science in Action'. It is still running today, after more than 2000 editions, probably making it the longest running science show on radio.

The eighth convention of the PCST (Public Communication of Science and Technology) network, which took place in Barcelona this June, emphasised an increasing richness in reflection and practice with regard to several themes to do with science communication. This growing variety mirrors the different approaches gradually coming about in different cultural and geographical contexts. In particular, the Focus of this issue of JCOM concentrates on a presentation of the models of interpretation of science communication referring to the Mediterranean and South American cultural area.

I would like to start with a brief news item in the August 1999 issue of National Geographic which gives some food for thought: "With 5,000 climbing routes, such as Double Dogleg and Walk on the Wild Side, California's Joshua Tree National Park attracts about 140,000 enthusiasts a year to test their skill on granite boulders. But some visitors view their metal bolts as defacements hammered into rocks.

A feature of the management of natural resources in the coastal zone is that it involves multiple stakeholders. It has been suggested that the effectiveness of coastal management relies on the cooperation of this multitude of stakeholders in decision-making. This study reports on the findings of an investigation into the modes of interaction used by coastal researchers to communicate with stakeholders. A qualitative research methodology was used through both telephone and in-depth face-toface interviews to elucidate the mechanisms of interaction and, in turn, produce a typology of interaction modes. It was found that there were five main modes of interaction: Limited; Mediator Achieved; Key Stakeholder; Full Interaction and Mixed and that the discipline area in which the researcher worked did not dictate their preferred mode of interaction. It was concluded that although there are a number of limitations to effective participation, these interactions have significant implications for meaningful participation in the management of coastal resources.

Natural parks are a place where science communicates with the public, involving dimensions ranging from the knowledge of living species to the relationship between man and nature, the environmental policy decisions and the anthropic impact assessments. Natural parks are therefore an important arena for scientific communication where the "shared participation" tools play a fundamental role. To this end, we report a few international experiences that illustrate the role of the interest holders and the importance of coordination of the parties involved in the management of parks.