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While the model for transmitting scientific information ­ a model that attributes the effects of a message on the public to the intent of the communicator mediated by text ­ is increasingly becoming an exclusive tool for communication novices, other alternative models are emerging and ­ most importantly ­ field research is being tested and examined.

Exploring public attitudes towards science helps investigate the images of science and what the social representations of science are. In this regard, science communication plays a crucial role in its different ways of addressing different publics.

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