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Filter by keyword: Representations of science and technology

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May 30, 2023 Article
Organisational communication in public universities: the challenges of communicating science in a media-focused society

by Pedro Farnese

This article proposes a conceptual structure to reflect the media-focused society and its intricacies in the organizational communication strategies undertaken by public universities for the dissemination of science and the fight against misinformation. We built a theoretical approach around the articles published in the proceedings of the last five editions of the Brazilian Congress of Communication Sciences (2018 to 2022), specifically in the research group Communication, Scientific Dissemination, Health and Environment. The results demonstrate the need to broaden the discussion on dissemination of the scientific process, converging in interconnected and transdisciplinary directions that include perspectives on the impact of new technologies, democratization of knowledge, and representation of these teaching and research institutions in the social context.

Volume 6 • Issue 01 • 2023

May 30, 2023 Article
Analysis of the social network TikTok as a means of scientific dissemination to fight misinformation. Case study: Andean Community

by Sofía Cabrera-Espín, Ana Cecilia Vaca-Tapia and Nicolle Mendoza

During the COVID19 pandemic, social networks became the main source of information and misinformation. In these spaces, image and immediacy prevailed when sharing information. Tiktok appears as an emerging social network with its own performance that promotes entertainment through rapidly making audiovisual content viral. This research studies TikTok as a means of scientific dissemination, analysing the audiovisual resources used and the content published to identify their impact on the social network's niche audiences.

Volume 6 • Issue 01 • 2023

Jan 09, 2023 Article
An environmental problem in the making: how media logic molds scientific uncertainty in the production of news about artificial turf in Sweden

by Ernesto Abalo and Ulrika Olausson

This study aims to contribute knowledge about how an environmental issue is discursively forged notwithstanding the prevalence of significant scientific uncertainty. This is done by studying the production of news about artificial turf as a microplastic pollutant in Sweden. Semi-structured interviews were conducted with 15 journalists and editors, public officials, politicians, industry representatives and experts, all involved in the issue of artificial turf. The study shows how media logic, among other factors, informs the interpretations of the uncertainties surrounding artificial turf as an environmental problem and concludes that the power of media logic needs to be considered also in the construction of other scientifically charged issues.

Volume 22 • Issue 01 • 2023

Dec 21, 2022 Book Review
Science communicaton and rhetorics — a review of `Recontextualized Knowledge. Rhetoric – Situation – Science Communication'

by Annette Leßmöllmann and Monika Hanauska

In their anthology, Olaf Kramer and Markus Gottschling demonstrate that a closer look at rhetoric as both the technique and the analytical tool concerned with persuasion can open up new perspectives on science communication for communication scientists as well as for practitioners.

Volume 21 • Issue 07 • 2022

Aug 16, 2022 Article
Making science communication inclusive: an exploratory study of choices, challenges and change mechanisms in the United States from an emerging movement

by Sunshine Menezes, Kayon Murray-Johnson, Hollie Smith, Hannah Trautmann and Mehri Azizi

This qualitative study explores perspectives of U.S.A.-based science communication researchers and practitioners who attended a symposium focused on advancing inclusive science communication (ISC). ISC is a growing global movement that aims to center equity, inclusion, and marginalized perspectives in science communication. Findings underscore the complexity of systemic barriers to ISC, the critical need for resource sharing and network building, and the importance of evaluation frameworks. The authors also highlight critical dialogue as a strategic tool that might help support intentional, reciprocal, and reflexive practices in science communication.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Science communication in the face of skepticism, populism, and ignorance: what ‘Don’t Look Up’ tells us about science denial — and what it doesn’t

by Niels G. Mede

‘Don’t Look Up’ tells the story of a team of astrophysicists whose efforts to warn politicians, media makers, and the public about an apocalyptic comet impact on planet Earth are undermined by fundamental skepticism toward their expertise. On the one hand, the film offers a rich portrayal of contemporary anti-science sentiments, their societal conditions, and the media and communication ecology surrounding them. But on the other hand, ‘Don’t Look Up’ ignores and exaggerates several facets of those sentiments and the communicative settings in which they spread. This commentary analyzes this contrast through a science communication lens: it scrutinizes the (mis)representation of science denial and science communication in ‘Don’t Look Up’ — and aims to inspire further debate about portrayals of anti-science phenomena and potential remedies within popular media.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Communicating climate change in ‘Don't Look Up’

by Julie Doyle

‘Don't Look Up’ makes no direct reference to climate change, yet functions as a climate communication film, satirising political and societal responses to the scientific evidence of climate change and to the lack of concerted global climate action. As a popular cultural story of climate inaction, ‘Don't Look Up’ importantly critiques existing values of late-capitalism in the form of speculative techno-fixes, extractive capitalism and celebrity commodity culture. Yet as a mainstream Hollywood film, it privileges global north perspectives. More diverse stories that go beyond apocalyptic imageries are required to more clearly centre climate justice within popular cultural imaginaries.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Evidence in the eye of the beholder: portrayals of risk and scientific (un)certainty in ‘Don't look up’

by Lars Guenther and Lutz Granert

In this invited comment, we discuss portrayals of risk and scientific (un)certainty in ‘Don't look up’. Specific scenes of the movie were selected, to reflect how within and between the spheres of science, politics, journalism, and economics an upcoming risk and its scientific (un)certainty is (re-)interpreted and (re-)framed, in line with the respective sphere's logic. We extend our assessment by common criteria of film analysis and comparisons to climate change, where applicable. This comment emphasizes how in the movie the logic of economy is taken over by politics and journalism, and how it prevails over the logic of science.

Volume 21 • Issue 05 • 2022

Jul 04, 2022 Commentary
Caricatures and omissions: representations of the news media in ‘Don't look up’

by Declan Fahy

‘Don't look up’ represents the news media as harmful to the public understanding of science. The news media turns honest scientists into corrupted and compromised media personalities. Its dynamics and demands make it unable to inform the public that a planet-killing comet, the film's allegory for climate change, is an existential threat. This commentary argues that these representations devalue the power of celebrity scientists to communicate science, ignore how journalists have placed climate change and ideas of climate catastrophe on the public agenda, and imply there is an idealised type of science communication — the deficit model — that journalists have corroded.

Volume 21 • Issue 05 • 2022

May 16, 2022 Article
“Cover your mouth and nose”: communication about health protection behaviors by role models in YouTube COVID-19 videos for children

by Jocelyn Steinke, Carolyn A. Lin, Tamia Duncan and Viviana Zambrano

YouTube videos offer a potentially useful vehicle for the communication of science, health, and medical information about COVID-19 to children. Findings from this research showed that primary characters appearing in children's educational YouTube videos about COVID-19 were most often adults, with about an equal number of men and women and few characters from diverse racial and ethnic backgrounds. Primary characters frequently demonstrated and modeled protective health measures. Adult expert characters (medical professionals and scientists) appeared to some extent in these videos. Directive discourse frames appeared most frequently, followed by the informative and persuasive discourse frames when communicating scientific and health information. Changes in the use of informative, directive, and persuasive frames before and after the U.S. Centers for Disease Control (CDC) announced guidelines on how to communicate about COVID-19 with children are explored.

Volume 21 • Issue 03 • 2022