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Nov 15, 2017 Book Review
A carefully crafted work of rhetorical art

by Erik Stengler

Shroeder Sorensen analyses in depth the close relationship of the TV-series Cosmos [1980] with the popular culture, in its broadest sense, at the time of its release. The novel application of Fantasy-Theme analysis to the rhetorical vision of the series reveals how it is the product of a very careful and successful design. The book also compares the original series with its 2014 reboot Cosmos: A Spacetime Odyssey [2014].

Volume 16 • Issue 05 • 2017

Sep 20, 2017 Commentary
Science fiction and science futures: considering the role of fictions in public engagement and science communication work

by Michael Reinsborough

The imagination of possible scientific futures has a colourful history of interaction with scientific research agendas and public expectations. The 2017 annual UK Science in Public conference included a panel discussing this. Emphasizing fiction as a method for engaging with and mapping the influence of possible futures, this panel discussed the role of science fiction historically, the role of science fiction in public attitudes to artificial intelligence, and its potential as a method for engagement between scientific researchers and publics. Science communication for creating mutually responsive dialogue between research communities and publics about setting scientific research agendas should consider the role of fictions in understanding how futures are imagined by all parties.

Volume 16 • Issue 04 • 2017

Jul 20, 2017 Article
Vaccination communication strategies: What have we learned, and lost, in 200 years?

by Merryn McKinnon and Lindy A. Orthia

This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Essay
Public communication of science in Spain: a history yet to be written

by Lourdes Lopez and María Dolores Olvera-Lobo

The history of public communication of science in Spain is yet to be written. Few academic studies exist that have tackled this subject. The political and economic history of the country have marked out the evolution of this discipline, which burst into the country at the end of the 20th century with the proliferation of initiatives such as the creation of science museums, the building of the Spanish Science Foundation and the development of a public Scientific Information service. Despite these efforts, the level of scientific culture for Spanish people is one of the lowest in Europe [OECD, 2016].

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Good Nuclear Neighbours: the British electricity industry and the communication of nuclear power to the public, 1950s–1980s

by Thomas Lean and Sally Horrocks

Between the 1950s and the 1980s the British nuclear industry engaged with ordinary people in a wide range of ways. These included articles in the print media, exhibitions and educational resources as well as through open days, developing nature reserves and building relations with the local communities around nuclear sites. This paper draws on recently collected oral history interviews and archival material to consider what was one of the largest and best resourced efforts to communicate science to the British public between the 1950s and the 1980s.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
The emergence of modern science communication in Australia

by Toss Gascoigne and Jenni Metcalfe

Modern science communication has emerged over the last 60 years as a field of study, a body of practice and a profession. This period has seen the birth of interactive science centres, the first university courses to teach the theory and practice of science communication, the first university departments conducting research into science communication, and a sharp growth in employment of science communicators by research institutions, universities, museums, science centres and industry. This chapter charts the emergence of modern science communication in Australia, against an international background.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Toward a history of explanation in science communication: the case of Madame Wu experiment on parity violation

by Eugenio Bertozzi

By focusing on a specific episode of 20th Century physics — the discovery of parity violation in 1957 — the paper presents a study of the types of explanations of the crucial experiment as they are found in different editorial categories: a peer-review journal, a popular science book, an encyclopedia and a newspaper articles. The study provides a fine-grained description of the mechanism of the explanation as elaborated in non-specialist accounts of the experiment and identifies original, key-explanatory elements which characterize them. In so doing, the paper presents a reflection on the processes of transformation and adaptation implied by the circulation of knowledge — which features as a productive process in its own right — and shows which further insights a focus on explanation can offer to the current historical researches on science communication.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
La Ciencia Recreativa and the popularisation of science in Mexico in the 19th century

by Maria Rachel Fróes da Fonseca

In the last decades of the 19th century education played a major role in Mexican society, when efforts were being made to restructure it based on the objective teaching of sciences, which was regarded as the driving force behind the change needed in various sectors such as industry and public health. In this context, the so-called science disseminators aimed to communicate their knowledge to the general public, mainly to the working classes and the children. Journalism grew and reached a wide range of themes and audiences. They believed in the idea of a science for all and that sciences were an instrument to know the new nations and educate the population. It is worth mentioning La ciencia recreativa, a publication dedicated to children and working classes. Between 1871 and 1879 it was edited by the topographical engineer and surveyor José Joaquín Arriaga (1831–1896), who aimed to generalise the scientific knowledge of cosmography, mineralogy, meteorology, physics, botany, zoology, descriptive geography and industrial agriculture.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017

Jul 20, 2017 Article
Mobile science museums and centres and their history in the public communication of science

by Jessica Norberto Rocha and Martha Marandino

In this paper, we identify some milestones in the construction process for mobile science museums and centres in Brazil. As background for presenting the Brazilian context, we initially address the records found on the earliest travelling museum exhibitions and mobile museums in Europe and North America. We then introduce the role of UNESCO in the promotion and implementation of travelling science exhibitions and museums in several countries. Finally, we document important events in the history of mobile science museum and centres in Brazil and outline three general and inter-related challenges currently faced by them.

Volume 16 • Issue 03 • 2017 • Special Issue: History of Science Communication, 2017