Transforming narratives: gender equity struggles in Latin American and Caribbean science museums
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
Hostility towards science has emerged as a significant challenge in contemporary science communication, particularly in increasingly politicised and digitally mediated public environments. Scholars across diverse disciplines are confronted with harassment, delegitimisation, political interference, disinformation, and personal attacks, especially when engaging in public communication. This editorial introduces the JCOM commentary set “Scholars Under Attack” and situates hostility towards science within broader transformations of media ecosystems, political polarisation, and contested epistemic authority. The article argues that current debates remain conceptually fragmented and empirically underdeveloped, with limited comparative and longitudinal evidence regarding the scope, forms, and consequences of hostility directed at researchers. To address these gaps, the editorial proposes a working definition of hostility towards science as practices, discourses, and actions that undermine the authority, credibility, or integrity of scientific actors, knowledge, and institutions in politicised public arenas. The commentary set brings together interdisciplinary and international perspectives from Europe, the Americas, Africa, and Australia, highlighting how experiences of hostility vary across political systems, institutional contexts, disciplines, and social identities. The contributions examine online harassment, gendered hostility, misinformation, academic freedom, institutional shortcomings, and the paradoxical dynamics of visibility in digital communication. Collectively, they emphasise the need for more systematic empirical research, stronger institutional support structures, and nuanced conceptual approaches that distinguish hostility from legitimate critique while recognising the democratic importance of public science communication.
In their book Women Scientists in American Television Comedy, the three authors Karina Judd, Bridget Gaul, and Anna-Sophie Jürgens, present their study on how humor is used to portray women scientists in American television comedies such as The Big Bang Theory. The underlying theory and results are interesting to the wider science communication community, but this book might not be the best way to present them.
AI-generated avatars in science communication offer potential for conveying complex information. However, highly realistic avatars may evoke discomfort and diminish trust, a key factor in science communication. Drawing on existing research, we conducted an experiment (n = 491) examining how avatar realism and gender impact trustworthiness (expertise, integrity, and benevolence). Our findings show that higher realism enhances trustworthiness, contradicting the Uncanny Valley effect. Gender effects were dimension-specific, with male avatars rated higher in expertise. Familiarity with AI and institutional trust also shaped trust perceptions. These insights inform the design of AI avatars for effective science communication while maintaining public trust.