In their book Women Scientists in American Television Comedy, the three authors Karina Judd, Bridget Gaul, and Anna-Sophie Jürgens, present their study on how humor is used to portray women scientists in American television comedies such as The Big Bang Theory. The underlying theory and results are interesting to the wider science communication community, but this book might not be the best way to present them.

AI-generated avatars in science communication offer potential for conveying complex information. However, highly realistic avatars may evoke discomfort and diminish trust, a key factor in science communication. Drawing on existing research, we conducted an experiment (n = 491) examining how avatar realism and gender impact trustworthiness (expertise, integrity, and benevolence). Our findings show that higher realism enhances trustworthiness, contradicting the Uncanny Valley effect. Gender effects were dimension-specific, with male avatars rated higher in expertise. Familiarity with AI and institutional trust also shaped trust perceptions. These insights inform the design of AI avatars for effective science communication while maintaining public trust.

Despite prior research on portrayals of women in STEM in traditional media, fewer studies have considered portrayals on social media. This content analysis of Instagram posts (N=300) examined how individuals using the hashtag #WomenInSTEM presented their gender identity, STEM identity, and other social identities through digital self-portraits, selfies, and associated text. Results showed that those associating with this hashtag community primarily presented: 1) counter-gender-stereotyped portrayals, but occasionally reflected gender stereotypes in subtle ways; 2) STEM identity portrayals, mostly focused on self-recognition; and 3) self-promotional and lifestyle portrayals. Findings advance understanding of identity presentation and negotiation for individuals associating with the hashtag #WomenInSTEM through portrayals presented on Instagram. Implications for the use of social media to promote equity in STEM through outreach programs that feature women STEM role models are discussed.

We aim to understand the audience's theatrical experience of “Cidadela” — a play produced by Museu da Vida Fiocruz — and if/how it encouraged the spectators to reflect on structural sexism, which is its core theme. After analysing 299 questionnaires, we found that the audience recognised the theme as both relevant and topical and they identified and related various scenes to their own lived experiences. The play encouraged the audience to reflect on different dimensions of female empowerment, particularly the psychological and political ones. It is, therefore, worth emphasising the potential of theatre in raising awareness, evoking empathy and inspiring young people to strive for freedom and autonomy, which seems to us fundamental for young women to get closer to science and increasingly identify themselves with it.

The film ‘Don't look up’ engages a woman science advisor, historically a very male-dominated role. Because the character of woman scientist Kate Dibiasky (Jennifer Lawrence) cannot be easily transformed into a commodity, she is side-lined as a scientific voice as she attempts to warn Earth of the coming apocalypse. For marginalised scientists, their value depends on how their identity markers are used. ‘Don't look up’ is a satire of audience apathy, corporate greed, and media manipulation but still offers a very nihilistic vision of the impact of scientists and their expertise.

Both research and anecdote in science communication suggests that it is a field where women feel ‘at home’, with high numbers of women science communicators and students on training programmes, but why might this be the case? Using data gathered from a survey of 459 science communicators based in Italy, the Netherlands, Poland, Portugal, Serbia, Sweden and the U.K., we examine the perspectives of female science communicators, in terms of working practices, motivations and barriers to communicate.

Studies on women's marginalisation as authors and sources of science stories in the media in developing countries are few, and fewer in the context of genetically modified organisms (GMOs). Using feminist media theory, this study surmises that women are accordingly underrepresented in GMO stories. Based on a content analysis of 317 stories published in two Ugandan newspapers, findings indicate that chances of females being published as authors and sources increase if they collaborate with a male. There is a need for female scientists to collaborate with male counterparts and journalists to increase their visibility in the media in an agricultural sector where women are great contributors to the labourforce.

U.S. and other publics perceive STEM (science, technology, engineering, and mathematics) fields as masculine and scientist as a male occupation, but Japanese public perception remains unstudied. Using an online survey, we identified keywords associated with physics, chemistry, mechanical engineering, information science, biology, and mathematics. A second online survey showed that the Japanese public perceived both keywords and fields as masculine. This trend was stronger in individuals with less egalitarian attitudes towards gender roles. We suggest that attitude towards gender roles contributes to the masculine image of science in Japan.

Many studies have examined the impression that the general public has of science and how this can prevent girls from choosing science fields. Using an online questionnaire, we investigated whether the public perception of several academic fields was gender-biased in Japan. First, we found the gender-bias gap in public perceptions was largest in nursing and mechanical engineering. Second, people who have a low level of egalitarian attitudes toward gender roles perceived that nursing was suitable for women. Third, people who have a low level of egalitarian attitudes perceived that many STEM fields are suitable for men. This suggests that gender-biased perceptions toward academic fields can still be found in Japan.

As science communication programs grow worldwide, effective evaluation and assessment metrics lag. While there is no consensus on evaluation protocols specifically for science communication training, there is agreement on elements of effective training: listening, empathy, and knowing your audience — core tenets of improvisation. We designed an evaluation protocol, tested over three years, based on validated and newly developed scales for an improvisation-based communication training at the Alan Alda Center for Communicating Science. Initial results suggest that ‘knowing your audience’ should apply to training providers as they design and evaluate their curriculum, and gender may be a key influence on outcomes.