Transforming narratives: gender equity struggles in Latin American and Caribbean science museums
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
Volume 25 • Issue 5 • 2026 • Transitions in Science Communication: Continuity and Change (PCST 2025)
In their book Women Scientists in American Television Comedy, the three authors Karina Judd, Bridget Gaul, and Anna-Sophie Jürgens, present their study on how humor is used to portray women scientists in American television comedies such as The Big Bang Theory. The underlying theory and results are interesting to the wider science communication community, but this book might not be the best way to present them.
AI-generated avatars in science communication offer potential for conveying complex information. However, highly realistic avatars may evoke discomfort and diminish trust, a key factor in science communication. Drawing on existing research, we conducted an experiment (n = 491) examining how avatar realism and gender impact trustworthiness (expertise, integrity, and benevolence). Our findings show that higher realism enhances trustworthiness, contradicting the Uncanny Valley effect. Gender effects were dimension-specific, with male avatars rated higher in expertise. Familiarity with AI and institutional trust also shaped trust perceptions. These insights inform the design of AI avatars for effective science communication while maintaining public trust.