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17 publications found

Oct 14, 2019 Editorial
Storytelling: the soul of science communication

by Marina Joubert, Lloyd Davis and Jenni Metcalfe

There is a renewed interest amongst science communication practitioners and scholars to explore the potential of storytelling in public communication of science, including to understand how science storytelling functions (or could fail) in different contexts. Drawing from storytelling as the core theme of the 2018 conference of the Public Communication of Science and Technology (PCST) Network, we present a selection of papers, essays and practice insights that offer diverse perspectives. Some contributions focus on the cultural and structural qualities of science stories and its key success factors, while others explore new formats, platforms and collaborators in science storytelling activities.

Volume 18 • Issue 05 • 2019 • Special Issue: Stories in Science Communication, 2019

Oct 14, 2019 Practice Insight
Telling stories in science communication: case studies of scholar-practitioner collaboration

by Michelle Riedlinger, Luisa Massarani, Marina Joubert, Ayelet Baram-Tsabari, Marta Entradas and Jenni Metcalfe

Reflecting on the practice of storytelling, this practice insight explores how collaborations between scholars and practitioners can improve storytelling for science communication outcomes with publics. The case studies presented demonstrate the benefits of collaborative storytelling for inspiring publics, promoting understanding of science, and engaging publics more deliberatively in science. The projects show how collaboration between scholars and practitioners [in storytelling] can happen across a continuum of scholarship from evaluation and action research to more critical thinking perspectives. They also show how stories of possible futures and community efficacy can support greater engagement of publics in evidence-informed policymaking. Storytelling in collaborations between scholars and practitioners involves many activities: combining cultural and scientific understandings; making publics central to storytelling; equipping scientists to tell their own stories directly to publics; co-creating stories; and retelling collaborative success stories. Collaborative storytelling, as demonstrated in these case studies, may improve the efficacy of science communication practice as well as its scholarship.

Volume 18 • Issue 05 • 2019 • Special Issue: Stories in Science Communication, 2019

Aug 05, 2019 Conference Review
WCSJ2019: scaling new heights in Switzerland

by Marina Joubert

At a time when science is perceived to be under attack and our planet is facing severe challenges, the role of science journalism in taking on these challenges was a key theme of the 11th World Conference of Science Journalists. But, while policymakers and science leaders are urging journalists to help restore public trust in science, science journalists are concerned about the future viability of their profession in the face of faltering business models in mainstream media.

Volume 18 • Issue 04 • 2019

Jun 14, 2019 Essay
The conflation of motives of science communication — causes, consequences, remedies

by Peter Weingart and Marina Joubert

We explore and discuss the diverse motives that drive science communication, pointing out that political motives are the major driving force behind most science communication programmes including so-called public engagement with science with the result that educational and promotional objectives are blurred and science communication activities are rarely evaluated meaningfully. Since this conflation of motives of science communication and the gap between political rhetoric and science communication practice could threaten the credibility of science, we argue for the restoration of a crucial distinction between two types of science communication: educational/dialogic vs promotional/persuasive.

Volume 18 • Issue 03 • 2019 • Special Issue: Communication at the Intersection of Science and Politics, 2019

Dec 17, 2018 Commentary
Country-specific factors that compel South African scientists to engage with public audiences

by Marina Joubert

A study in South Africa shed light on a set of factors, specific to this country, that compel South African scientists towards public engagement. It highlights the importance of history, politics, culture and socio-economic conditions in influencing scientists' willingness to engage with lay audiences. These factors have largely been overlooked in studies of scientists' public communication behaviours.

Volume 17 • Issue 04 • 2018

May 03, 2017 Article
Science communication as a field of research: identifying trends, challenges and gaps by analysing research papers

by Lars Guenther and Marina Joubert

Research in the field of science communication started emerging about 50 years ago and has since then matured as a field of academic enquiry. Early findings about research-active authors and countries reveal that scholarly activity in the field has traditionally been dominated by male authors from English-speaking countries in the West. The current study is a systematic, bibliographic analysis of a full sample of research papers that were published in the three most prominent journals in the field from 1979 to 2016. The findings reveal that early inequities remain prevalent, but also that there are indications that recent increases in research outputs and trends in authorship patterns ― for example the growth in female authorship ― are beginning to correct some of these imbalances. Furthermore, the current study verifies earlier indications that science communication research is becoming increasingly institutionalised and internationalised, as demonstrated by an upward trend in papers reflecting cross-institutional collaboration and the diversity of countries where authors are based.

Volume 16 • Issue 02 • 2017

Nov 29, 2016 Article
Public science communication in Africa: views and practices of academics at the National University of Science and Technology in Zimbabwe

by Heather Ndlovu, Marina Joubert and Nelius Boshoff

This study of the science communication views and practices of African researchers ― academics at the National University of Science and Technology (NUST) in Zimbabwe ― reveals a bleak picture of the low status of public science engagement in the developing world. Researchers prioritise peer communication and pay little attention to the public, policy makers and popular media. Most scientists believe the public is largely not scientifically literate or interested in research. An unstable funding environment, a lack of communication incentives and censoring of politically sensitive findings further constrain researchers' interest in public engagement. Most NUST academics, however, are interested in science communication training. We suggest interventions that could revive and support public science engagement at African universities.

Volume 15 • Issue 06 • 2016