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Jan 18, 2023 Article
`Pandem-icons' — exploring the characteristics of highly visible scientists during the Covid-19 pandemic

by Marina Joubert, Lars Guenther, Jenni Metcalfe, Michelle Riedlinger, Anwesha Chakraborty, Toss Gascoigne, Bernard Schiele, Ayelet Baram-Tsabari, Dmitry Malkov, Eliana Fattorini, Gema Revuelta, Germana Barata, Jan Riise, Justin T. Schröder, Maja Horst, Margaret Kaseje, Marnell Kirsten, Martin W. Bauer, Massimiano Bucchi, Natália Flores, Orli Wolfson and Tingjie Chen

The Covid-19 pandemic escalated demand for scientific explanations and guidance, creating opportunities for scientists to become publicly visible. In this study, we compared characteristics of visible scientists during the first year of the Covid-19 pandemic (January to December 2020) across 16 countries. We find that the scientists who became visible largely matched socio-cultural criteria that have characterised visible scientists in the past (e.g., age, gender, credibility, public image, involvement in controversies). However, there were limited tendencies that scientists commented outside their areas of expertise. We conclude that the unusual circumstances created by Covid-19 did not change the phenomenon of visible scientists in significant ways.

Volume 22 • Issue 01 • 2023

Jun 10, 2022 Article
The ‘Engagement Incubator’: using design to stimulate reflexivity about public engagement with science

by Jo Bailey, Rhian Salmon and Maja Horst

Public Engagement with Science calls for scientists to think more reflexively about their research, and how assumptions, power and contexts influence associated communication. To interrogate this, we utilised design to stimulate reflexive thinking about science communication through a residential ‘Engagement Incubator’ that took the form of a pop-up cardboard laundromat. Participants reported an increased appreciation for, and insight into, PES theory, and its relevance to their work. In addition, our experience of enacting PES theory, and reflexive thematic analysis of data collected through the process, deepened our own understanding of PES and reinforced our appreciation of engagement as reproductive, and inherently circular work.

Volume 21 • Issue 04 • 2022 • Special Issue: Responsible science communication across the globe

Oct 14, 2019 Article
Science stories as culture: experience, identity, narrative and emotion in public communication of science

by Sarah Rachael Davies, Megan Halpern, Maja Horst, David Kirby and Bruce Lewenstein

The last three decades have seen extensive reflection concerning how science communication should be modelled and understood. In this essay we propose the value of a cultural approach to science communication — one that frames it primarily as a process of meaning-making. We outline the conceptual basis for this view of culture, drawing on cultural theory to suggest that it is valuable to see science communication as one aspect of (popular) culture, as storytelling or narrative, as ritual, and as collective meaning-making. We then explore four possible ways that a cultural approach might proceed: by mobilising ideas about experience; by framing science communication through identity work; by focusing on fiction; and by paying attention to emotion. We therefore present a view of science communication as always entangled within, and itself shaping, cultural stories and meanings. We close by suggesting that one benefit of this approach is to move beyond debates concerning ‘deficit or dialogue’ as the key frame for public communication of science.

Volume 18 • Issue 05 • 2019 • Special Issue: Stories in Science Communication, 2019

Oct 10, 2016 Letter
Communicating trust and trusting science communication ― some critical remarks

by Alan Irwin and Maja Horst

Written in response to a previous article by Weingart and Guenther [2016] in JCOM, this letter aims to open up some critical issues concerning the ‘new ecology of communication’. It is argued that this evolving ecology needs to be openly explored without looking back to a previous idyll of ‘un-tainted’ science.

Volume 15 • Issue 06 • 2016