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• Date of publication Sep 02, 2026 Category: Practice Insight

  Giving space to space: science communication as spatial practice

  by Jacob Thorek Jensen , Marianne Achiam

  Science communication is not merely hosted in space — it is actively shaped by it. Drawing on observations from a science communication workshop, this practice insight shows how spatial arrangements, from room layout to sensory cues, co-construct participant engagement and meaning-making. By approaching space as relational, polyphonic, and emergent, we demonstrate how space actively guides attention, enables interaction, and shapes who participated in a science communication event, and how. We suggest that recognising science communication as a spatial practice opens new possibilities for more inclusive, effective, and experientially rich science engagement — whether in museums, classrooms, or community events.

  Volume 25 • Issue 6 • 2026

• Date of publication Dec 17, 2025 Category: Essay

  Towards a terroir approach to science communication and its evidencing

  by Marianne Achiam , Martin Grünfeld , Sabrina Vitting-Seerup , Jacob Thorek Jensen , Louise Whiteley

  This essay proposes terroir as a metaphor for rethinking science communication. In contrast to dominant calls for a science of science communication, grounded in broadly replicable and generalisable methods, we suggest that communication practices are fundamentally shaped by the particularities of place, people, histories, and more-than-human relations. Drawing on the agricultural origins of terroir, we argue that good science communication is not about imposing control but about cultivating resonance within specific ecosystems of meaning. This perspective also invites us to recognise the value of intuitive knowledge, local practice, and arts-based methods, which are often excluded from dominant frameworks. As part of the research programme Addressing Sustainability with Arts-Based Science Communication, we explore co-creative, arts-based approaches that surface emotional, sensory, and contextual dimensions of sustainability science communication. Ultimately, we call for a shift: from the search for universal best practices to the careful, situated crafting of an arts of science communication.

  Volume 24 • Issue 07 • 2025