Filter by author: John C. Besley

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4 publications found

Oct 21, 2024 Essay

The challenge of identifying behavioral goals for communication in the context of basic science

by John C. Besley, Sara K. Yeo, Todd P. Newman and Anthony Dudo

This essay highlights the unique challenges that basic scientists may face when trying to identify goals for their engagement efforts. We propose that the difference between basic and applied science, at least when it comes to communication, is primarily about the degree to which scientists can identify audience-specific behavioral goals for their communication efforts. To support our thesis, we provide data from recent survey projects that highlight the degree to which applied and basic scientists have different views about behavioral goals for their communications. We ultimately suggest that basic scientists may need additional help choosing goals and that applied scientists may have more opportunities for focused impact whereas the impact of engagement by basic scientists may be more broad-based.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Oct 21, 2024 Practice Insight

Strategic planning and evaluation for effective public engagement

by Xinnan Du, Karen Peterman, John Besley and Allison Black-Maier

Assessing the impact of public engagement with science (PES) programs has been a long-standing challenge due to the lack of explicit, audience-specific goals and a related lack of evaluation against goal-relevant outcomes. In this practice insight, we present the strategic planning and evaluation process for PES at KIPAC, detailing the steps of setting and assessing long-term behavioral goals, short-term objectives, and tactics. We provide examples to demonstrate the implementation of the strategic plan, and make recommendations for practitioners at the individual, program, and institutional levels to strategize, conduct, and sustain their PES efforts with intention.

Volume 23 • Issue 07 • 2024 • Special Issue: Communicating Discovery Science

Mar 18, 2024 Article

Race-evasive ideology in U.S.-based science communication fellowship director discourse

by Nic Bennett, Anthony Dudo, John Besley and Yasmiyn Irizarry

A critical examination of science communication training programs may uncover barriers to cultivating inclusive, equitable, and just science communication spaces. In this study, we analyzed science communication fellowship director's discourse for evidence of race-evasive ideology — language that avoids talk of race and justifies current racial inequity as the outcome of nonracial processes [Bonilla-Silva, 2006]. We found the four frames of race-evasive ideology (minimization, abstract liberalism, cultural racism, and naturalization) pervasive in interviews with science communication fellowship directors. We discuss how these findings might explain why structural racism persists in science communication organizations despite their directors' best intentions.

Volume 23 • Issue 01 • 2024

Nov 08, 2021 Practice Insight

Boundary spanners and thinking partners: adapting and expanding the research-practice partnership literature for public engagement with science (PES)

by Karen Peterman, Sarah Garlick, John Besley, Sue Allen, Kathy Fallon Lambert, Nalini M. Nadkarni, Mark S. Rosin, Caitlin Weber, Marissa Weiss and Jen Wong

This paper is the culmination of several meaning-making activities between an external researcher, PES practitioners, and social scientist researchers who considered the unique contributions that can be made through RPPs on PES (that is, research-practice partnerships on public engagement with science). Based on the experiences from three RPP projects, the group noted that the PES context may be particularly suited to RPPs, and identified the importance of working as thinking-partners who support reciprocal decision-making. Recommendations are made in support of using these approaches to advance practical knowledge-building and reduce shared frustrations about the disconnect between research and practice in PES.

Volume 20 • Issue 07 • 2021