All author's publications are listed below.
3 publications found
This research examines how public relations (PR) officers in Taiwanese scientific organizations view their science communication roles in a context with limited professional science journalism. Through a survey of 67 PR officers, we investigate their perceptions of public trust in their organization, their media relations and communication strategies. Results indicate that while PR officers recognize the importance of science communication, they perceive less media interest in scientific content compared to organizational news. Potentially, this leads to a self-reinforcing cycle where the perception of low media interests further reduces PR efforts in communicating research findings and potentially harms organizations’ perceived legitimacy at scientific research.
Television series that mix real science and imagery science make up a fascinating genre in popular science. While previous research on entertainment media focuses on Western examples and seldom includes Asian TV series, this study explores how medicine is portrayed in four TV series located in a hospital setting which were broadcasted in Taiwan. Yet, they were produced in different cultures: Taiwan, Japan, South Korea and the United States. We found that the emphasis is more on the social contexts of medicine than on factual medical information. Yet, fictional TV series may be crucial for contextualizing science and science-based medicine.