The interview presents an overview on the role of scientific publications during some key periods in United States history. It describes the developing of a culture scientifique in the late XIX century and the increasing relevance of the US within the scientific world, intertwined with a new public demand for science stories; only during the Cold War some books begin to question science. The author here argues that scientific books are a key marker of the way science fits the American culture.

The Internet and digital media are changing science books. They change the way readers approach books and change the way books present their contents. Probably, the Internet and digital media are also changing the contents themselves.

The interview portrays the role of scientific books during the Renaissance. Books written within the tradition of skilled technical and intellectual practice shaped the way that led to the birth of modern science. Rooted in a panorama characterized by the multiplicity of cultural authorities, scientific books deeply influenced Renaissance culture and created networks interlaced with the existing trade channels. Big single-authored works, typical in the Renaissance, thereafter would be replaced by smaller-scale publications.

Catechism, a literary genre of a religious origin, was once employed in the teaching of ‘lay’ subjects, especially of a technical nature. This is a review of this past editorial tradition which illustrates the potentialities and the limitations of agrarian catechisms, with a special focus on their spreading across Southern Italy in the late Enlightenment. This paper reflects on whether a book was the best instrument to hand down procedures and notions to people who supposedly were illiterate or unschooled.

This article examines the public at a science exhibition or festival and tries to determine whether casual visitors are a means of expanding the audience. According to a Swiss survey of public attitudes towards science (2005), the non-public of a science exhibition or festival is distinguished by demographics such as gender and education (more female and less educated), cultural practices (less frequent) and attitudes towards science (less positive). Considering the Swiss science festival of 2009, casual visitors differ from intentional ones in terms of sociodemographic aspects and scientific cultural practices; on the other hand, casual visitors are close to intentional ones in terms of non-scientific cultural practices and attitudes towards science. Consequently, casual visitors are one way of increasing audiences.

A survey we carried out in upper secondary schools showed that the majority of the students consider physics as an important resource, yet as essentially connected to technology in strict terms, and not contributing “culture”, being too difficult a subject. Its appreciation tends to fade as their education progresses through the grades. The search for physics communication methods to increase interest and motivation among students prompted the Department of Physics at the University of Milan to establish the Laboratory of ScienzATeatro (SAT) in 2004. Up to May 2010, SAT staged three shows and one lesson-show having physics as a main theme, for students attending any grades at school. Good indicators of the efficacy of those shows are: the number of repeats (256 of them up to May 2010), the reputation of the theatres in which they were performed, and the results of two surveys on the achievement of the goals, which saw the participation of over 50 classes each.

Climate change is a multi-faceted issue. It relies on deep scientific bases, but merges with politics, economics, ethics and culture in a complex and strongly nonlinear social debate. This interview focuses on the relationships between public communication on climate change (with emphasis on the so-called ‘new media’) and the decision making processes. It argues that more productive and sustainable forms of communication on climate change are needed due to problems related with validation of information in the Web.

A workshop on science journalism organised at SISSA of Trieste, Italy a few weeks ago outlined scenarios that should serve as a source for debate among professionals and scholars to grasp how information activities regarding science, medicine and technology will evolve in the next few years. It is a time of great uncertainty, yet a common path to venture through can be made out: the new science journalism should meditate on a different concept of science, an in-depth conceptualisation of different audiences, alternative narrations and its role in the democratisation of knowledge within a knowledge-based society.

Eduard Kaeser has written an interesting and critical book that is concerned with the connections between science and everyday life. The conception of ‘pop science’ is introduced to characterize developments in science popularisation that are spectacular, superficial and potentially harmful to science-society relationships. The book is of special interest to the science communication community, since it may initiate discussion about the purposes of communicating science, and also about legitimate and illegitimate strategies and means of doing so.

Public communication on health issues on the Internet is not only a matter of popularization of medical information. It deeply deals with narration, conversation and dialogue, which are typical values in the Web 2.0. This interview will emphasize that blogs, forums, wiki are new ways in which population has been reconstructing and integrating medical knowledge. These ways are re-defining medical knowledge by means of unhinging the standard medical communication practices, based on a linear diffusion of knowledge form experts to laypeople.