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Access to high quality evaluation results is essential for science communicators to identify negative patterns of audience response and improve outcomes. However, there are many good reasons why robust evaluation linked is not routinely conducted and linked to science communication practice. This essay begins by identifying some of the common challenges that explain this gap between evaluation evidence and practice. Automating evaluation processes through new technologies is then explicated as one solution to these challenges, capable of yielding accurate real-time results that can directly feed into practice. Automating evaluation through smartphone and web apps tied to open source analysis tools can deliver on-going evaluation insights without the expense of regularly employing external consultants or hiring evaluation experts in-house. While such automation does not address all evaluation needs, it can save resources and equip science communicators with the information they need to continually enhance practice for the benefit of their audiences.

The narrative method of presenting popular science method promises to extend the audience of science, but carries risks related to two broad aspects of story: the power of narrative to impose a compelling and easily interpretable structure on discrete events and the unpredictability and mystique associated with story.

The Red de Popularización de la Ciencia y la Tecnología en América latina y el Caribe (RedPOP) (Latin American and Caribbean Network for the Popularization of Science and Technology) was created 25 years ago as an expression of a movement that started in the 1960s in favour of a scientific education. The purpose of this movement was to incorporate science into the general knowledge of the population by communicating science through different media, products and spaces such as museums and science centres. Since then, the movement has acquired considerable strength in Latin America and RedPOP has been a key factor to the development of this activity in the region, although several challenges still have to be addressed.

This commentary shares a personal ‘learning curve’ of a science communication researcher about the impact of (playful) tools and processes for inclusive deliberation on emerging techno-scientific topics in the contemporary era of two-way science and technology communication practices; needed and desired in responsible research and innovation (RRI) contexts. From macro-level impacts that these processes are supposed to have on research and innovation practices and society, as encouraged by the RRI community, the author discovers more about ‘micro-level’ impacts; through conversations with peers of her department Athena (VU University, Amsterdam), as well as through experiencing the SiP 2015 conference in Bristol. Based on that, she defines several ‘impact-spheres’: a modular set of flexibly defined micro-level impacts that events in RRI contexts can have on both academic and non-academic participants, with respect and relationship development as focal assets to aim for; individual (micro-)changes that potentially build up towards an ‘RRI world’.

Taking the International Science in Popular Culture conference as a starting point, this editorial considers audiences for cultural products, considering the size of audiences (from blockbuster films, to intimate science slams), their pre-existing (or lack of pre-existing) interest in the subject and what this might offer the field of science communication.

The largest meeting of science journalists took place this summer in Seoul, Korea. It bore the imprint of a few of the previous ones — as a gathering to build community and encourage beginners —, but also showed some marked changes from when it all started back in 1992, as told by some of the leading actors.

RedPOP celebrates its 25th anniversary and the congress was a great occasion to commemorate it. More than 400 attendees from 23 countries around the world had the opportunity to talk about the relationship between art, science, education, public policy on science appropriation, science journalism, and new ways to reach the public audience. At the same time a Science Theater Festival was held. The Congress in numbers: 5 Magisterial Conferences, 245 simultaneous presentations, 8 Working
Groups, 9 simultaneous Workshops, 22 poster and 6 theater plays. 10 countries from Latin America (90Conversation was essential in this congress and everything was prepared to motivate it. Participants had the opportunity to hear voices from Latin America an outside of it through the international keynote. The challenging issues that were raised in the plenary sessions as well as the opportunity to make heard their voices during the Working Groups and to be able to work in the  Workshops with the keynote speakers, made this a motivational meeting.

Whilst welcoming Jensen’s response to our original paper, we suggest that our main argument may have been missed. We agree that there are many methods for conducting impact assessments in informal settings. However, the capacity to use such tools is beyond the scope of many practitioners with limited budgets, time, and appropriate expertise to interpret findings.
More particularly, we reiterate the importance of challenging the prevailing policy discourse in which longitudinal impact studies are regarded as the ‘gold standard’, and instead call for a new discourse that acknowledges what is feasible and useful in informal sector evaluation practice.

In the past 25 years school-university partnerships have undergone a transition from ad hoc to strategic partnerships. Over the previous two-and-a-half-years we have worked in partnership with teachers and pupils from the Denbigh Teaching School Alliance in Milton Keynes, UK.
Our aims have been to encourage the Open University and local schools in Milton Keynes to value, recognise and support school-university engagement with research, and to create a culture of reflective practice.
Through our work we have noted a lack of suitable planning tools that work for researchers, teachers and pupils. Here we propose a flexible and adaptable metric to support stakeholders as they plan for, enact and evaluate direct and meaningful engagement between researchers, teachers and pupils. The objective of the metric is to make transparent the level of activity required of the stakeholders involved — teachers, pupils and researchers — whilst also providing a measure for institutions and funders to assess the relative depth of engagement; in effect, to move beyond the seductive siren of reach.

This essay seeks to explain what the “science of science communication” is by doing it. Surveying studies of cultural cognition and related dynamics, it demonstrates how the form of disciplined observation, measurement, and inference distinctive of scientific inquiry can be used to test rival hypotheses on the nature of persistent public conflict over societal risks; indeed, it argues that satisfactory insight into this phenomenon can be achieved only by these means, as opposed to the ad hoc story-telling dominant in popular and even some forms of scholarly discourse. Synthesizing the evidence, the essay proposes that conflict over what is known by science arises from the very conditions of individual freedom and cultural pluralism that make liberal democratic societies distinctively congenial to science. This tension, however, is not an “inherent contradiction”; it is a problem to be solved — by the science of science communication understood as a “new political science” for perfecting enlightened self-government.