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Mar 28, 2022 Practice Insight

#finaltrashtination. An art-based intervention to collaboratively generate conversations about climate change

In this practice insight, an art-based, participatory intervention (#finaltrashtination) is presented as higher education assignment in environmental and climate change communication. The project #finaltrashtination made dominant environmentally destructive ways of wasting visible and stimulated students to take responsibility, advocacy and authorship for transformation. Beyond the one-day eco-culture jam, the project engaged the wider public through conversations about a specific environmental problem. Thus, the project shows how conversational problematization and sensemaking around scientific facts can be initiated by using eco-culture jams promoting very unsettling moments of reflection.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

Look before you leap: assessing community readiness for action on science and health policy issues

by Christina Standerfer , Emily Loker , Jason Lochmann

This practice insight focuses on lessons learned while completing a research project designed to compare the relative effectiveness of three communication strategies in rural communities relative to motivating citizens to take action on a public health issue, specifically Type 2 diabetes. Our main arguments are: 1) Engaging citizens in any type of communication related to public health or science action requires first assessing a community's readiness for that action; and 2) Community readiness — rather than communication methodology — is the better predictor of citizens' participation in collective or individual actions on public health and science issues.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

Valuing visitors' knowledge: the experience of Association Traces at the crossroads between science communication, participatory activities and social inclusion

by Matteo Merzagora , Claudia Aguirre Rios , Paul Boniface , Clementine Bricout , Celine Martineau

In this “practice insight” we present a series of experiences run by Association Traces, injecting participatory approaches into science engagement activities by valuing the knowledge of the public rather than focusing on their ignorance. Starting from the observation that a sort of hybridization is occurring between cultural activities and public engagement with science on one side, and co-creation and participatory activities on the other, we provide some insight on the features of each approach. Examples are then used to highlight the potential value of this hybridization: as a way of making participatory activity more recognizable and accessible to a wide audience; to ensure that scientists have a professional interest in engaging in the communication activity; to raise a sense of ownership and empowerment in the audience, etc. These examples will eventually show that participation may lead to science communication practices that are socially-inclusive and/or productive for research, and ideally both.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing can transform relationships between livestock producers and other animal health stakeholders — an Australian case study

by Jennifer Manyweathers , Yiheyis Maru , Lynne Hayes , Barton Loechel , Jennifer Kelly , Simone Felton , Marwan El Hassan , Heleen Kruger , Rob Woodgate , Marta Hernandez-Jover

Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia's response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders' voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

Participatory citizen science in solar energy research: going beyond data collection to promote the energy transition

by Luisa Barbosa , Carlos del Cañizo , Gema Revuelta

Despite the societal relevance of energy research, there is a distinct lack of citizen science initiatives in the field. This paper reports the experience of a participatory and innovative strategy to develop a citizen science initiative for solar energy research. A number of stakeholders participated in the definition and implementation of the initiative, and tools such as surveys and a hackathon were employed. The process described aims to provide a blueprint for transforming the relationship between citizens and research into societal challenges. Here we describe the collaborative process and analyse the main opportunities, limitations and future perspectives.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

The Christmas Lectures: extending the experience outside the lecture theatre

by Hannah Little , Laura Fogg-Rogers , Ana Margarida Sardo

Traditionally, the Royal Institution's Christmas Lectures have always adopted a deficit model for communication, with one or two invited scientists giving lectures to an audience present at the Royal Institution (Ri) and, since 1936, an audience watching the lectures on television at home. As trends in public engagement have tended towards more dialogue or participatory models, the Ri has made efforts to create a programme of events around the lectures: extending the experience outside of the lecture theatre and giving audiences more opportunities to experience live events and participate in discourse. In this paper, we explore data collected as part of an 18 month evaluation of the Christmas Lectures and their associated events. We focus on data collected at events designed to create live and interactive experiences beyond the lectures and evaluate these participatory approaches. The paper shares this learning to enhance the extension of traditional science communication towards science participation.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 21, 2022 Book Review

Mass appeal

by Ann-Christine Kinzer

Justin Gest's book “Mass appeal. Communicating policy ideas in multiple media” illustrates how to communicate research effectively. He offers insights into different mediums and provides practical examples of each. While the author has a background in policy research, his ideas and insight are of interest to a much broader audience with an interest in science communication.

Volume 21Issue 012022

Mar 14, 2022 Article

Deconstructing citizen science: a framework on communication and interaction using the concept of roles

by Susanne Hecker , Monika Taddicken

Citizen science opens the scientific knowledge production process to societal actors. In this novel collaboration process, scientists and citizens alike face the challenge of new tasks and functions, eventually resulting in changing roles. Role theory provides a way of conceptualizing the roles that people take in communication and interaction. We use role theory to create a framework that identifies scientists' and citizens' tasks in citizen science projects, main aims of communication, spaces they interact in, and their roles — thus providing a structured way to capture communication and interaction in and about CS for further scientific reflection and practical application.

Volume 21Issue 012022

Mar 07, 2022 Article

Scientific research in news media: a case study of misrepresentation, sensationalism and harmful recommendations

by Georgia Dempster , Georgina Sutherland , Louise Keogh

Accurate news media reporting of scientific research is important as most people receive their health information from the media and inaccuracies in media reporting can have adverse health outcomes. We completed a quantitative and qualitative analysis of a journal article, the corresponding press release and the online news reporting of a scientific study. Four themes were identified in the press release that were directly translated to the news reports that contributed to inaccuracies: sensationalism, misrepresentation, clinical recommendations and subjectivity. The pressures on journalists, scientists and their institutions has led to a mutually beneficial relationship between these actors that can prioritise newsworthiness ahead of scientific integrity to the detriment of public health.

Volume 21Issue 012022

Feb 28, 2022 Practice Insight

‘Born or Built?’ Exploring visitor understandings of robotics

by Gizem Bilgin , Erika Kerruish , Rod Kennett , Rob DeSalle , Anita Beck , Alex Jordan , Doug Newton-Walters , Matt Cracknell

The ‘Born or Built? — Our Robotic Future’ (‘BOB?’) exhibition examines relationships between humans, robots and artificial intelligence. It encourages visitors to explore ethical and social issues surrounding these new technologies and invites visitors to post their own questions. We examine visitor responses to the exhibit “A of the Day”, which encourages visitors to engage by writing down their own question prompted by their experience in ‘BOB?’. As responses were submitted, it became apparent that the questions posed by visitors were potentially a valuable contribution to future science communication policy about robotics, and to those designing and implementing these technologies. We performed a content analysis that distilled themes in visitors' open-ended questioning that conveyed visitor knowledge and insight into what science communication about robotic technologies needs to address. Taken this way, visitors' questions form a moment of dialogue between the public and science communicators, engineers and researchers in which visitors contribute their knowledge and ideas about robotics. Such moments of dialogue are potentially valuable if the public is to be included in the development of robotics technology to build trust in robotics technology.

Volume 21Issue 012022

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