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Apr 26, 2022 Article

“Easy to join in your pyjamas”: benefits and barriers of online science engagement at Australia's 2020 National Science Week

by Olivia F. McRae , Ellie Downing , Alice Motion , Chiara O'Reilly , Reyne Pullen

In 2020, National Science Week events shifted online in response to Australian COVID-19 restrictions. Our research captures this rapid pivot from in-person to online science events, exploring experiences through audience and presenter questionnaires, and follow-up interviews. We examine characteristics of audiences for online science events, benefits and barriers of these events, and opportunities for online engagement. Key benefits were ease of attendance, new experiences enabled online, and greater control and flexibility. Lack of social interaction, technology issues, and audience reliability were identified as barriers. Our research suggests online events operate in a different sphere to in-person events and informs the delivery of engaging online experiences.

Volume 21Issue 032022

Apr 20, 2022 Practice Insight

Science communication during COVID-19: when theory meets practice and best practices meet reality

by Christopher D. Wirz , Ashley Cate , Markus Brauer , Dominique Brossard , Lori DiPrete Brown , Kaiping Chen , Pauline Ho , D. Gavin Luter , Haley Madden , Sara Schoenborn , Bret Shaw , Cory Sprinkel , Don Stanley , Gail Sumi

This paper synthesizes the efforts of an interdisciplinary, University-convened communication task force in the U.S. that used science communication theory to develop an effective strategy during the early stages of the COVID-19 pandemic. We outline recommendations for researchers and practitioners who are, or are interested in, implementing theory-based communication practices while describing how we dealt with the unforeseen realities we faced. Overall, we recommend that effective public health and science communication should be based on theory and formative evaluation while relying on established infrastructure, real-time data, a deep understanding of intended target audiences, and intentional coordination with community partners.

Volume 21Issue 032022

Apr 11, 2022 Editorial

Welcome message from the new editorial duo

by Michelle Riedlinger , Marina Joubert

In this editorial, we reflect on our new roles as Editor-in-Chief and Deputy Editor of JCOM. We acknowledge the work of previous editors of JCOM, the Editorial Office and the wider JCOM community who have contributed to the success of the journal. We introduce the new Editorial Board and future directions for the journal, and we encourage suggestions from authors, reviewers and readers for taking the journal forward.

Volume 21Issue 032022

Mar 28, 2022 Article

The Christmas Lectures: extending the experience outside the lecture theatre

by Hannah Little , Laura Fogg-Rogers , Ana Margarida Sardo

Traditionally, the Royal Institution's Christmas Lectures have always adopted a deficit model for communication, with one or two invited scientists giving lectures to an audience present at the Royal Institution (Ri) and, since 1936, an audience watching the lectures on television at home. As trends in public engagement have tended towards more dialogue or participatory models, the Ri has made efforts to create a programme of events around the lectures: extending the experience outside of the lecture theatre and giving audiences more opportunities to experience live events and participate in discourse. In this paper, we explore data collected as part of an 18 month evaluation of the Christmas Lectures and their associated events. We focus on data collected at events designed to create live and interactive experiences beyond the lectures and evaluate these participatory approaches. The paper shares this learning to enhance the extension of traditional science communication towards science participation.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

Look before you leap: assessing community readiness for action on science and health policy issues

by Christina Standerfer , Emily Loker , Jason Lochmann

This practice insight focuses on lessons learned while completing a research project designed to compare the relative effectiveness of three communication strategies in rural communities relative to motivating citizens to take action on a public health issue, specifically Type 2 diabetes. Our main arguments are: 1) Engaging citizens in any type of communication related to public health or science action requires first assessing a community's readiness for that action; and 2) Community readiness — rather than communication methodology — is the better predictor of citizens' participation in collective or individual actions on public health and science issues.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Editorial

Participatory science communication for transformation

by Jennifer Metcalfe , Toss Gascoigne , Fabien Medvecky , Ana Claudia Nepote

Participatory science communication featured in several sessions and individual papers at the 2021 online conference of the Public Communication of Science and Technology (PCST) Network. This coverage recognises the drive away from linear communication to more participatory forms of science communication. In this special edition we present practice insights, papers and essays that explore participatory science communication. These contributions explore definitions, processes and describe case-studies of participatory science communication which involve a variety of publics, from young school students to Indigenous groups to farmers. In this introductory editorial we reflect on the papers, describe the growth of a participatory approach as part of the continuing evolution of science communication; explore a definition for participatory science communication; and consider some of the key concepts and issues that emerged.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Foot and mouth disease ready? How co-creation of and participation in knowledge development and sharing can transform relationships between livestock producers and other animal health stakeholders — an Australian case study

by Jennifer Manyweathers , Yiheyis Maru , Lynne Hayes , Barton Loechel , Jennifer Kelly , Simone Felton , Marwan El Hassan , Heleen Kruger , Rob Woodgate , Marta Hernandez-Jover

Building a strong and trustworthy communication network to report unusual signs of disease will facilitate Australia's response to a foot and mouth disease (FMD) outbreak. In a four-year study, the FMD Ready Farmer-led surveillance project adopted the Agricultural Innovation Systems (AIS) framework, modelling transformation of how knowledge is co-created, valued, and communicated. The FMD Ready project has highlighted the need for multiple stakeholders' voices to be heard, and the importance of regulatory bodies to listen. Relationships take time and need to be valued as a necessary tool in a participatory, innovative approach to animal health and disease management.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Practicing engaged research through pandemic times: do not feed the animals?

by Virginia Thomas , Angela Cassidy

From ‘Feed the Birds’ to ‘Do Not Feed the Animals’ takes an engaged approach in which science communication is both process and outcome of the research. The project started in the UK in March 2020, coinciding with government-imposed lockdowns in response to the COVID-19 pandemic; since the project’s engagement had been designed around in-person interactions, a rapid and creative rethink was needed. This paper outlines the redesign of the project and describes a hybrid model of on-line and in-person engagement, integrating new skills and technologies which the pandemic catalysed, with well-established in-person practice in science communication. Our research develops good practice for online, participatory science communication, and supports the advancement of engaged research more widely.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Article

Emergence of perceptions of smart agriculture at a community/campus farm: a participatory experience

by Chi-I Lin

This study provides a practice insight into campus/community co-farming as a communication experience connecting civic participants and experts in exploring the potential applications of smart agriculture. The observation focuses on participants' perceptions of smart-agri practices. The objectives of smart-agri practices have been identified to reduce negative environmental impact and meet local challenges; their development corresponds to the civic value-driven experience of promoting sustainable agriculture with low-risk, trackable information. Relatively few studies on smart-agri communication have engaged with the non-expert level. The findings highlight a viable participatory communication form of problem-solving, the public's trust of expertise, and a vision for inclusive socio-economic applications of smart agriculture.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

Mar 28, 2022 Practice Insight

For real-world outcomes you need real-world training: participatory capacity building in science communication

by Graham J. Walker

Concepts underpinning participatory science communication have much to offer science communication training and capacity building. This paper investigates a capacity building program with 15 science communicators from nine African countries involved in a six-week program in Australia. Data was collected via surveys, observations, informal interactions and ongoing relationships tracking program outcomes. Key features with a participatory nature included: holistic programs giving participants diverse skills and entry points; ensuring participant's freedom, agency, autonomy and self-efficacy; real-world networking as a self-directed participatory process; participant-led design processes to build skills for creating programs; and, embedding training in real-world contexts with deliberately selected publics.

Volume 21Issue 022022Special Issue Participatory science communication for transformation (PCST2020+1) (PCST2020+1)

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