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Feb 01, 2021 Commentary

From the margins to the mainstream: deconstructing science communication as a white, Western paradigm

by Summer May Finlay , Sujatha Raman , Elizabeth Rasekoala , Vanessa Mignan , Emily Dawson , Liz Neeley , Lindy A. Orthia

In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science communication practices that are all too often seen as at ‘the margins’ of this field.

Volume 20Issue 012021

Feb 01, 2021 Commentary

STEMroller: smashing stereotypes

by Helen Bayram , Karen Ironside

STEMroller events disrupt stereotypes surrounding STEM professionals within a neglected space in science communication; a sports hall. Roller derby inspired STEMroller, both the do-it-yourself culture and creating a space for women and genderqueer people to be themselves. Over 100 female and non-binary STEM professionals volunteered to put this event together for students aged 11–19. STEMroller includes networking with people from over 30 science, technology engineering and mathematics industries, watching roller derby and trying it out — albeit in socks not on wheels. STEMroller uses a pool of engaged volunteers to create a unique and memorable event. Feedback after the event was hugely positive.

Volume 20Issue 012021

Feb 01, 2021 Commentary

Knowledge◦Room exploring social justice by going beyond ‘traditional’ spaces and activities of science centres

by Hessam Habibi Doroh , Barbara Streicher

This article describes an example of science engagement striving for social justice by invigorating neglected spaces. The pop-up science centre “Knowledge◦Room“ in Vienna encourages learning, participation and engagement and provides accessibility to different groups regardless of their background. Based on a case-study of a bottom-up event at the Knowledge◦Room, we show how science communication can create a trust-based connection with disadvantaged groups in society and inspire their curiosity in science. We argue that science communication can be used as a tool for advancing social justice in the wider sense and facilitate encounters between diverse groups within society.

Volume 20Issue 012021

Jan 25, 2021 Article

Effects of opinion statements on laypeople's acceptance of a climate engineering technology. Comparing the source credibility of researchers, politicians and a citizens' jury

by Geraldine Klaus , Lisa Oswald , Andreas Ernst , Christine Merk

To examine the influence of different actors' fictitious statements about research and deployment of stratospheric aerosol injection (SAI), we conducted an online survey in Germany. Participants assess researchers and a citizens' jury to be more credible than politicians. Credibility has a strong positive effect on SAI acceptance in both pro-SAI and contra-SAI conditions. Reading the statement against SAI-deployment led to significantly lower acceptance scores compared to reading the pro-statement. However, the difference between messages was unexpectedly small, indicating that the message content was not fully adopted while underlying traits and attitudes mainly shaped acceptance even despite, or because of, low levels of knowledge.

Volume 20Issue 012021

Jan 18, 2021 Article

Neurons in sparkling space: scientific objectivity and ‘blurry’ images in neuroscience

by David Gruber

This article employs quantitative and qualitative approaches to examine images of neurobiology published in a science news database, sampled across a two-year interval. Upon comparing the images to article headlines, the author argues that identifiable digital effects — such as blobs of bright colour, sparks of light, superimposed lines — correlate with articles reporting on new observations of neuronal action. A qualitative semiotic analysis of characteristic examples forwards the idea of a “blurry image”, denoting how audiences must cognitively blur the line between objectivity and subjectivity, between the “real” and the enhanced performative action evident in digital images tingling with vibrant life. The conclusion suggests that digital image making can increase aesthetic pleasability even as it serves as a partner in the cognitive task and, accordingly, the argumentation of the neuroscientist. Future research can investigate whether or not digital overlays and image features identified as obvious and attractive impact assessments of scientific research or alter evaluations of objectivity.

Volume 20Issue 012021

Jan 11, 2021 Article

Differences in knowledge, uncertainty, and social context in four medical TV series from Taiwan, Japan, South Korea and the United States

by Yin-Yueh Lo , Chun-Ju Huang

Television series that mix real science and imagery science make up a fascinating genre in popular science. While previous research on entertainment media focuses on Western examples and seldom includes Asian TV series, this study explores how medicine is portrayed in four TV series located in a hospital setting which were broadcasted in Taiwan. Yet, they were produced in different cultures: Taiwan, Japan, South Korea and the United States. We found that the emphasis is more on the social contexts of medicine than on factual medical information. Yet, fictional TV series may be crucial for contextualizing science and science-based medicine.

Volume 20Issue 012021

Dec 14, 2020 Article

Spikey blobs with evil grins: understanding portrayals of the coronavirus in South African newspaper cartoons in relation to the public communication of science

by Marina Joubert , Herman Wasserman

This study explores how South African newspaper cartoonists portrayed the novel coronavirus during the initial months of the COVID-19 pandemic. We show how these cartoons respond to the socio-economic and cultural contexts in the country. Our analysis of how cartoonists represent the novel coronavirus explain how they create meaning (and may influence public sentiments) using colour, morphological characteristics and anthropomorphism as visual rhetorical tools. From a total population of 497 COVID-19-related cartoons published in 15 print and online newspapers from 1 January to 31 May 2020, almost a quarter (24%; n=120) included an illustration of the coronavirus. Viruses were typically coloured green or red and attributed with human characteristics (most often evil-looking facial expressions) and with exaggerated, spikey stalks surrounding the virus body. Anthropomorphism was present in more than half of the 120 cartoons where the virus was illustrated (58%; n=70), while fear was the dominant emotional tone of the cartoons. Based on our analysis, we argue that editorial cartoons provide a useful source to help us understand the broader discursive context within which public communication of science operates during a pandemic.

Volume 19Issue 072020Special Issue: COVID-19 and science communication, Part II, 2020 (COVID-19 and Scicomm / 2)

Also a part of:

Collection: Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Dec 14, 2020 Practice Insight

“Space Plague”: an investigation into immersive theatre and narrative transportation effects in informal pandemic science education

by Lindsay Keith , Wyn Griffiths

Stories are fundamental to human history, culture and development. Immersive theatre has created a landscape where participants have agency within stories, and within this landscape the concept of narrative transportation provides a framework where change within stories creates change in real life. “Space Plague” is a co-designed, fully immersive theatrical experience for young people and families about a fictional pandemic. It was developed using community-based participatory action research (CBPAR) employing a novel model for engaging underserved and under-represented audiences, “SCENE”. Results confirmed that indications of narrative transportation effects were achieved, demonstrating enhanced learning and understanding alongside changing attitudes and indicated positive change when negotiating the COVID-19 crisis.

Volume 19Issue 072020Special Issue: COVID-19 and science communication, Part II, 2020 (COVID-19 and Scicomm / 2)

Also a part of:

Collection: Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Dec 14, 2020 Editorial

COVID-19 and science communication: a JCOM special issue. Part 2

by Luisa Massarani , Padraig Murphy , Rod Lamberts

As COVID-19 continues its devastating pathway across the world, in this second part of the JCOM special issue on communicating COVID-19 and coronavirus we present further research papers and practice insights from across the world that look at specific national challenges, the issue of “fake news” and the possibilities of satire and humour in communicating the seriousness of the deadly disease.

Volume 19Issue 072020Special Issue: COVID-19 and science communication, Part II, 2020 (COVID-19 and Scicomm / 2)

Also a part of:

Collection: Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

Dec 14, 2020 Practice Insight

Manga-based risk communication for the COVID-19 pandemic: a case study of storytelling that incorporates a cultural context

by Yasumasa Igarashi , Nozomi Mizushima , Hiromi M. Yokoyama

This article is about manga-based messaging for risk communication on COVID-19, describing the practice of collaboration between a group of experts and a popular manga artist. Collaborative storytelling through popular manga provides an effective discussion platform for diverse experts in various specialties, ages, and genders to discuss a topic in a short time. These “stories” can integrate social meaning, legitimacy, and a local context into scientific messages. They also provide the public with a deeper understanding of the messages through the characters and their “real-life” situations, as long as the messages remain consistent with the worldview of the original work.

Volume 19Issue 072020Special Issue: COVID-19 and science communication, Part II, 2020 (COVID-19 and Scicomm / 2)

Also a part of:

Collection: Volume 19Issue 052020Special Issue: COVID-19 and science communication, Part I, 2020 (COVID-19 and Scicomm / 1)

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