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The multidisiciplinary Master’s Degree Program in Scientific and Cultural Communication (MDCC) began in the first semester of 2007. It is offered by the Laboratory of Advanced Studies in Journalism (Labjor) of the Creativity Development Nucleus (NUDECRI) and by the Institute of Language Studies (IEL), both of which are entities the State University of Campinas (UNICAMP). The program is also supported by the Department of Scientific and Technological Policy (DPCT) of the Geosciences Institute (IG) and by MediaTec – Media and Communication Technologies Laboratory of the Multimedia Department (DMM) of the Art Institute (IA). The objective of the MDCC is to train and enable researchers with in-depth theoretical knowledge about current questions related to science communication. A global vision of the systems of science and technology are joined together with an understanding of a solid, contemporary literary and cultural repertoire. The interaction among subjects offered in the MDCC seeks to provide an education that allows critical reflection about the main accomplishments of science, technology and culture in our current society and the way in which the mass or specialized media have worked in order to communicate these accomplishments. The areas of research focus on the analysis of cultural production and science communication within the most diverse means of information, such as print, radio, television and electronic media. There is a special emphasis on areas such as science and technical history and the sociology of science, as well as other spaces of science and cultural communication, such as museums, forums and events.

In his latest book “The scientific life. A moral history of a late modern vocation”, the social historian of science Steven Shapin addresses the public image of contemporary scientists, their virtues and vocations. Who are, and how they represent themselves, those scientists who work on the edge between industry and academy, and who are responsible for the radical uncertainty embedded in the contemporary production of scientific knowledge? If “people matter”, as Shapin states, the genealogy he provides should encourage us to dig more deeply in the main stage of the virtues and ethos of scientists: the mass media.

There is a compelling need to ensure that the points of view and preferences of stakeholders are fully considered and incorporated into natural resources management strategies. Stakeholders include a diverse group of individuals in several sectors that have an interest in how natural resources are managed. Typically, stakeholders with an interest in groundwater resources include groups who could be affected by the manner in which the resource is managed (e.g., farmers who need water for irrigation; municipalities and individuals who need drinking water, agencies and organizations that want to maintain in-stream flows to support ecosystems, etc.) Refugio County in South Texas provides an interesting case study since several groups of water users in the region are working with researchers at Texas A&M University-Kingsville (TAMUK) to develop decision-support models that incorporate stakeholder concerns. The focus of this paper is to provide a series of arguments and approaches about the ways in which stakeholder issues have recently been incorporated into environmental models, to briefly describe some of the TAMUK efforts to develop groundwater models that incorporate stakeholder inputs, and to present and discuss a method in which communication research can be used to obtain stakeholder preferences input into modeling efforts.

Mouse-related research in the life sciences has expanded remarkably over the last two decades, resulting in growing use of the term “mouse model”. Our interviews with 64 leading Japanese life sciences researchers showed heterogeneities in the definition of “mouse model” in the Japanese life sciences community. Here, we discuss the implications for the relationship between the life sciences community and society in Japan that may result from this ambiguity in the terminology. It is suggested that, in Japanese life sciences, efforts by individual researchers to make their scientific information unambiguous and explanative are necessary.

This article seeks to reflect on mediation in museums based on experiences that occurred in the “Learning in order to Teach” Project.  In this case, the mediation acquires specific characteristics because it deals with young deaf people learning art-related contents in order to teach other youth in their first language.  The most interesting aspect of this encounter between museum and deaf culture is a mutual, immediate and highly visible influence.  While museum-goers and professionals understand that the “gestures” used by the deaf are not random (rather, on the contrary, they make up a complex language), new signs are created by the students based on the contents that are worked with and discovered in the museum.  These new signs thus enrich the language itself and begin to circulate within the community.

Peer training provides Explainers with the knowledge, skills and confidence to facilitate high quality interactions with visitors. These are skills that carry into their academic, personal and professional lives. Explainers report better grades in school, improved communication skills and better understanding of diverse learning styles. By devoting this high level of time and attention to this valuable resource, we can truly see the significant influence the science center can have on this most valuable, and often underserved, museum audience.

Human health has currently to face a growing series of global issues. From the spread of HIV/AIDS to a fresh outbreak of tuberculosis, increasingly drug-resistant, the world is witnessing a return, mostly unexpected, of infectious diseases. At the same time, the economic growth in many regions of the globe is generating a sort of “epidemics of wellbeing diseases”: obesity, diabetes, heart disease.

The Science House of the Federal University of Rio de Janeiro (UFRJ) is a space where science is approached through the perspective of culture, seeking interdisciplinarity, stimulating debate among different areas of knowledge, and building a closer and more pleasant relationship between society and scientific knowledge.  Work with mediators has gone through significant changes over time and the paths chosen have been modified, re-evaluated and transformed.  The presence of mediators can mean the possibility of dialog, conversation, informal chat, and sharing.  It has been one of the main channels of communication with the general public.

The knowledge deficit model with regard to the public has been severely criticized in the sociology of the public perception of science. However, when dealing with public decisions regarding scientific matters, political and scientific institutions insist on defending the deficit model. The idea that only certified experts, or those with vast experience, should have the right to participate in decisions can bring about problems for the future of democracies. Through a type of "topography of ideas", in which some concepts from the social studies of science are used in order to think about these problems, and through the case study of public participation in the elaboration of the proposal of discounts in the fees charged for rural water use in Brazil, we will try to point out an alternative to the deficit model. This alternative includes a "minimum comprehension" of the scientific matters involved in the decision on the part of the participants, using criteria judged by the public itself.

The importance the Brazilian government has given in the last few years to the dissemination of science points out the necessity of a more discerning analysis about the establishment of this subject on the public agenda and the related public policies undertaken. This work tries to contribute to the debate as an inquiry about the policies to popularize and disseminate Science and Technology (S&T) established by the Science and Technology Popularization and Dissemination Department, which was created in 2004. In order to do so, theoretical references from Public Policy Analysis, the Studies of Science, Technology and Society (SSTS), and Public Communication of Science are used. Furthermore, we analyze some of the results from research on Science and Technology Understanding carried out in Brazil in 2006. As a final point, this associated approach aims at identifying some of the limiting factors related to science dissemination actions in Brazil.