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  • Category: Article

    Diffusing scientific knowledge to innovative experts

    Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications   and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are   looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and  we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers' theoretical framework  ``Diffusion of Innovation'' (DOI), as we look at how DOI may affect the Danish seed industry if science communication is redesigned in accordance with the  framework. During our project workshop, participants recognized trends and characteristics from DOI in the Danish seed community and argued for more  collaboration between scientists and practitioners. This can be done by implementing fast-learning via online website, but it needs to be assisted by   slower-paced face-to-face learning to lessen the risk of a digital knowledge divide within the community.

    Volume 12Issue 012013

  • Category: Commentary

    As requested: brief, frank, and informal

    Scientific journalism ought to pay attention not only to the “products” of science, but also to the ways in which it operates in any given historical and political   context. A critical analysis of the presently dominant rhetoric of innovation and unlimited growth is necessary to shed light on the relationship between science  and democracy. Equally profitable would be a thorough investigation of past and present controversies on the role of scientists in decision-making.

    Volume 12Issue 012013

  • Category: Commentary

    Seven memos for the next JCOM

    Throughout its existence JCOM has earned a special recognition as a space of confluence for the international community of science communicators, but how should be its immediate future? Here are some ideas inspired by which Italo Calvino’s suggested as the main characteristics for the literature of the 21st century, hoping to have a JCOM light, rapid, accurate, visible, multiple, consistent and comprehensive.

    Volume 12Issue 012013

  • Category: Commentary

    While changes in the “how” are exciting, changes in the “how much” could be exasperating

    In terms of efficiency, managing the effects of overpublising (the sheer volume of new papers published each week) has become seriously challenging for science communication researchers. This comment analyzes causes and consequences of this situation and proposes to research journals to take into considerations the following elements: a) special attention to headline and abstract, b) more visible and updated keywords and c) a clear structure of content and a shortening of the average number of pages per paper.

    Volume 12Issue 012013

  • Category: Article

    Newspaper portrayals of spinal manipulation therapy: Canada, United States, and the United Kingdom

    Spinal manipulation therapy (SMT) is a popular form of treatment for back pain among other musculoskeletal disorders, and it has received increasing media attention. Yet, despite its popularity, SMT is surrounded by controversy, mainly in regards to issues of safety and efficacy. To better understand how the media portrays SMT, we explored the content of print newspapers in Canada, the U.S., and U.K., including article framing, evidence of efficacy, risks and benefits, and the overall tone of the article in terms of whether or not the article was supporting, opposing or neutral about SMT. Results indicate that safety concerns and evidence for efficacy are rarely mentioned, but framing plays a large role in portrayals of SMT in each of the countries.

    Volume 12Issue 012013

  • Category: Article

    Using a scientific literacy cluster to determine participant attitudes in scientific events in Japan, and potential applications to improving science communication

    Various science events including Science Cafés have been held in Japan. However, there is the question whether these are events in which all people in society can participate? In particular, methods for checking whether or not the event attracts the participants targeted by the organizers have not yet been well established. In this paper, the authors have designed a simplified questionnaire to identify the participants’ attitudes toward science, technology and society, which can then be grouped into four clusters. When applied to various science cafés, the results revealed that participants consisted of Cluster 1 “Inquisitive  type” and Cluster 2 “Sciencephile” who are interested in science and technology. The cafes studied did not provide sufficient appeal to people of Clusters 3 and  4 who are not interested in science and technology without applying some inventive methods. Our method provides a means of objectivelyevaluating the tendencies of participants in science communication events in order to improve the spread of science communications within society.

    Volume 12Issue 012013

  • Category: Commentary

    Fear of being irrelevant? Science communication and nanotechnology as an ‘internal’ controversy

    How can technoscientific controversies be interpreted in terms of their public communication? This essay explores the case of nanotechnology to describe how one of the most innovative and cutting-edge technoscientific fields has moved from a grey goo scenario of PCTS that described similarities with biotechnology and GMOs, underlining the risks of potential conflicts between science and society, to the idea of an ‘internal’ controversy, that is a debate mainly present in discussions within professional groups. The conclusions suggest how the study of public communication of technoscientific controversies, and in particular of  internal controversies such as nanotechnology, has lead to consideration of the idea of moving from a risk frame in public participation initiatives to a more open discussion on daily life, work activities, technological innovation, cultural representations, art and others.

    Volume 11Issue 042012

  • Category: Editorial

    A lesson from L’Aquila: the risks of science (mis)communication

    On 22 October 2012, six members of a technical-scientific consultancy agency of the Italian Civil Protection were found guilty of multiple manslaughter and sentenced to six years in prison by the court in L’Aquila. According to the prosecution, days before the earthquake that devastated the town of L’Aquila on 6 April 2009 killing 309 people, the experts failed to correctly alert the population on the actual seismic risk. The sentence was widely interpreted as an attack to science, penalised for not accurately predicting the quake. Actually, the defendants were accused of having deprived the citizens of information that may have saved their lives. This story does not hide any attack to science. On the contrary, this is the demonstration of the high regard the civil society has for the opinions of the experts. But in the so-called risk society, access to information is an inalienable right of the citizens. Beyond the legal aspects, the impression is that the lesson from L’Aquila can mark a point of no return in the relations between science and society.

    Volume 11Issue 042012

Total: 1473 records