Modern science communication has emerged over the last 60 years as a field of study, a body of practice and a profession. This period has seen the birth of interactive science centres, the first university courses to teach the theory and practice of science communication, the first university departments conducting research into science communication, and a sharp growth in employment of science communicators by research institutions, universities, museums, science centres and industry. This chapter charts the emergence of modern science communication in Australia, against an international background.

By focusing on a specific episode of 20th Century physics — the discovery of parity violation in 1957 — the paper presents a study of the types of explanations of the crucial experiment as they are found in different editorial categories: a peer-review journal, a popular science book, an encyclopedia and a newspaper articles. The study provides a fine-grained description of the mechanism of the explanation as elaborated in non-specialist accounts of the experiment and identifies original, key-explanatory elements which characterize them. In so doing, the paper presents a reflection on the processes of transformation and adaptation implied by the circulation of knowledge — which features as a productive process in its own right — and shows which further insights a focus on explanation can offer to the current historical researches on science communication.

This contribution concerns the role of the Victorian newspaper correspondence column in advancing knowledge of dermatology in relation to corporal punishment. It explores The Times' coverage of an inquest into the death by flogging of a British soldier. I argue that on the one hand, The Times participated in the debate about flogging in the army by bringing forward skin anatomy as an argument against corporal punishment. On the other hand, the paper might have used the publication of letters with medical content as a marketing strategy to maintain its authority and credibility against accusations of sensationalism.

The history of science communication in Aotearoa New Zealand starts with the stories told by the indigenous Māori people and has often been rooted in large, controversial environmental or technological issues. Although science communication in New Zealand began with a culture of wise men informing an uneducated public, by the 1990s it had begun to explore ideas of public outreach and engagement. Driven in part by the country's landscape and unique wildlife, media such as film documentary have risen to take centre stage in public engagement with science. Public radio also features in discussion of scientific issues. New centres for the training of science communicators have emerged and there is governmental and public support for science communication in New Zealand, as demonstrated by the number of awards and funding opportunities offered annually, for those who achieve. However a more critical and strategic approach to science communication in the future is needed if New Zealand wants a more science-literate public, and a more public-literate science community.

In this paper, we identify some milestones in the construction process for mobile science museums and centres in Brazil. As background for presenting the Brazilian context, we initially address the records found on the earliest travelling museum exhibitions and mobile museums in Europe and North America. We then introduce the role of UNESCO in the promotion and implementation of travelling science exhibitions and museums in several countries. Finally, we document important events in the history of mobile science museum and centres in Brazil and outline three general and inter-related challenges currently faced by them.

Previous studies have concluded that science coverage in Soviet countries was determined by the ideological function of the media. This paper analyses the science coverage in Soviet Estonian publications Rahva Hääl and Horisont in 1960/1967 and 1980 and demonstrates that the popularization of science existed as an independent function of articles. This suggests that the parallel developments in science communication on both sides of the Iron Curtain deserve further study.

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper — La Vanguardia — between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology — modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.

This study compares Australian government vaccination campaigns from two very different time periods, the early nineteenth century (1803–24) and the early twenty-first (2016). It explores the modes of rhetoric and frames that government officials used in each period to encourage parents to vaccinate their children. The analysis shows that modern campaigns rely primarily on scientific fact, whereas 200 years ago personal stories and emotional appeals were more common. We argue that a return to the old ways may be needed to address vaccine hesitancy around the world.

Science communication is today a well-established ―although young― area of research. However, there are only a few books and papers analyzing how science communication has developed historically. Aiming to, in some way, contribute to filling this gap, JCOM organized this special issue on the History of Public Communication of Science and Technology (PCST), joining 15 contributions, from different parts of the globe. The papers published in this issue are organized in three groups, though with diffuse boundaries: geography, media, and discipline. The first group contains works that deal descriptively and critically with the development of PCST actions and either general or specific public policies for this area in specific countries. A second set of papers examines aspects of building science communication on TV or in print media. The third group of papers presents and discusses important PCST cases in specific areas of science or technology at various historical moments.

During the course of several decades, several scientists and groups of scientists lobbied the British Broadcasting Corporation (BBC) about science broadcasting. A consistent theme of the interventions was that science broadcasting should be given exceptional treatment both in its content, which was to have a strongly didactic element, and in its managerial arrangements within the BBC. This privileging of science would have amounted to ‘scientific exceptionalism’. The article looks at the nature of this exceptionalism and broadcasters' responses to it.