Do differences in narrative approach; hedonic language vs. scientific language, influence public perception and opinion of Nutrition and food consumption? Our study investigated this question using qualitative research via Focus Group (FG). The stimulus films and subsequent meals exemplified hedonic language and biomedical language respectively. The FG was chosen to elucidate alternative narrative tools for further research and public health communication. Five sessions were held over 4 weeks with 8–10 non-repeating participants at each session. Film clips were viewed in a dining room environment and food served in buffet style after viewing. 47 people participated in the focus groups (15 males, and 32 females [ages 18–78]). Recruitment was by social media, local news outlets, word of mouth, and printed material and followed up via email. Study eligibility included self-identifying as primary food provider/cook, being over eighteen years old, and providing informed consent. Qualitative content analysis and grounded theory was used for coding and analysis. Interpretive reading of the transcript identified manifest and latent content before a coding frame was arrived at based on the frequency of relevant categories. Cross-coding was undertaken and patterns identified according to our primary research question. Communication disparities suggested by previous research were confirmed in our findings with participants emphasizing that the personal impact of hedonic and psychosocial narrative on their personal food experience held greater weight than the ‘health’ narrative alone. We conclude that scientific nutrition communication paradigms are less effective than emotional narrative that engages passion, memory and deep feeling. The findings support a move towards nutrition communication strategies that incorporate wider human emotional experience through gastronomic narratives.

This special issue of JCOM features six commentary articles from the research stream of the Australian Science Communicators conference, held in February 2020. These opportunistic assessments and deliberate analyses explore important themes of trust, engagement, and communication strategy across a diverse range of scientific contexts. Together, they demonstrate the importance of opportunities to come together and share the research that underpins our practice. The conference and these commentaries enable us to engage in professional development during these exceptional times when successful evidence-based science communication is of critical significance.

The years of the protests marked a period of social turmoil in Italy. The critical impulses that developed within worker and student groups had political effects even on science. This paper aims to offer a historiographical description of some stages of the relationship between scientists and protesting movements, going back over the developments in science communication in Italy between the late sixties and the seventies, focusing on the case of Lucio Lombardo Radice and his work as a TV populariser. The reinterpretation of the recent past could be useful to better understand the contemporary developments in science communication from a historical perspective.

This article provides a framework for analysing changes and continuities in science communication. The field is challenged by three contexts: (1) ‘post-normal situations’ of coping with uncertainties, value questions, an urgency to take action, and associated political pressures; (2) a dramatically changing media environment, and (3) a polarizing discourse culture. We refine the concept of post-normal science to make it more applicable to analyse public science communication in an era of digital media networks. Focussing on changes in the interactions between scientists and journalists, we identify two ideal types: normal and post-normal science communication, and conclude that the boundaries of science and journalism are blurring and under renegotiation. Scientists and journalists develop new shared role models, norms, and practices. Both groups are increasingly acting as advocates for common goods that emphasize the emerging norms of post-normal science communication: transparency, interpretation, advocacy and participation.

This theoretical paper proposes a framework for how citizen science can be adapted to organizational contexts. Using an “input, process, output” approach, this model proposes organizational factors (e.g., communication channels and styles, and organizational structure) that should be considered when choosing among citizen science approaches (e.g., contributory, collaborative, co-created). The essay identifies possible outcomes for the individual, organization, and larger sector from employing a citizen science approach within an organizational setting.

This book review will discuss “Science communication. An introduction”, edited by Frans van Dam, Liesbeth de Bakker, Anne Dijkstra, and Eric Jensen (2020), the first book in the PCST book series. The review will give an overview, a summary, and a criticism of this textbook, which is intended to be used in educational programs in science communication. As will be outlined, the book puts specific emphasis on linking theory, research, and practice, as well as including more perspectives from developing country contexts, and thus provides a valuable contribution to the dynamic field of science communication.

The popularity of the anti-vax movement in the United States and elsewhere is the cause of new lethal epidemics of diseases that are fully preventable by modern medicine [Benecke and DeYoung, 2019]. Creationism creeps into science classrooms with the aim of undermining the teaching of evolution through legal obligations or school boards’ decisions to present both sides of a debate largely foreign to the scientific community [Taylor, 2017]. And one simply has to turn on the TV and watch so-called science channels to be bombarded with aliens, ghosts, cryptids and miracles as though they are undisputable facts [Prothero, 2012]. Deprecated by its detractors, scientific proof is assimilated to become one opinion among others, if not a mere speculation. Worse, scientific data that challenge partisan positions or economic interests are dismissed as ‘junk science’ and their proponents as ‘shills’ [Oreskes and Conway, 2010]. By echoing such statements, some members of the media, often willing accomplices in conflating denial and scepticism, amplify manufactured controversies and cast growing doubt upon scientific credibility.

We present a novel approach to communicating abstract concepts in cosmology and astrophysics in a more accessible and inclusive manner. We describe an exhibit aiming at creating an immersive, multisensory metaphorical experience of an otherwise imperceptible physical phenomenon — dark matter. Human-Computer Interaction experts and physicists co-created a multisensory journey through dark matter by exploiting the latest advances in haptic and olfactory technology. We present the concept design of a pilot and a second, improved event, both held at the London Science Museum, including the practical setup of the multisensory dark matter experience, the delivery of sensory stimulation and preliminary insights from users' feedback.

This essay explores the relationship of science communication and public relations and contends that science communication has something to learn from public relations research. I provide an alternate history of public relations, drawn from the history of social movements (activism). I outline two areas from public relations theory: first, notions of human agency and equity in communication and, second, public interest in public communication. In doing so, I highlight how research from critical public relations could contribute to science communication efforts to enable participation with science and technology from wider, more diverse publics.

Blogs provide potential for publics to engage more deliberatively through dialogue in controversial science than one-way dissemination methods. This study investigated who was commenting on two antithetical climate change blogsites; how they were commenting; and the quality of their dialogue. Most research into science blogs has focused on bloggers rather than commenters. This study found that both blogsites were dominated by a small number of commenters who used contractive dialogue to promote their own views to like-minded commenters. Such blogsites are consolidating their own polarised publics rather than deliberately engaging them in climate change science.