1290 publications found
We lack a good framework to characterize media-related adaptations of researchers. This paper explores Estonian scientists visible in the media to propose five dimensions to characterize the degree of mediatization of a researcher, and describes two basic types of visible scientists. Representatives of one type (‘adapters to media logic’) are able to explain the project simply and engagingly in the media, while those of the second type (‘adopters of media logic’) proactively create media interactions and manage them to achieve strategic aims. The results show how individual actors translate communication objectives into media practices, explaining variabilities in scientists' media presence.
Engaging communities at risk of social exclusion poses a big challenge for science communicators. We schematize a framework for projects using science & art to promote social inclusion, composed of 3 phases — design, plan and collaboration; implementation; and evaluation. We present a case study that aimed to engage with a community of migrant senior women, mostly illiterate. Our findings suggest high engagement was achieved by building trust, involving emotions, choosing a relatable topic and following participatory practices. Inclusive activities occurred on the short-term, but for medium-term impact, community insiders need to be regarded as a second audience.
This study investigated the potential for comics to promote skepticism about the paranormal. Participants rated their interest in comics, read a skeptical account of alleged paranormal phenomena in one of three mediums (text, comic, and comic containing an interactive magic trick), and then rated their engagement, skepticism and recall. The text was rated as more interesting and entertaining than the comics, and participants' prior interest in comics positively correlated with engagement and shift in skepticism. This suggests that for certain cohorts, comics may be an effective way to promote engagement and attitude change. The implications for future work are considered.
Germany was second in the number of March for Science participants. Applying news value theory, this article analyzes the newsworthiness of the 2018 March for Science in Germany, comparing journalistic (online) reporting on the march (N=86) and Twitter communication about #marchforscience (N=591). The results of the content analyses reveal that news factors were more frequent and reached higher intensities in journalistic reporting than on Twitter. Relevance, prominence, personalization, and influence were the news factors most emphasized by journalists. On Twitter, reach was the only news factor correlating with social media engagement (likes, comments, and retweets).
Podcasts are gaining traction in academic practice and debates. This article reflects on the experience of “The Sources of the Nile”, a podcast on media, science, and water diplomacy. By presenting the podcast structure and production process, we sketch a “podcast pathway” that might serve as a guide for others. We share the results of a survey conducted among our listeners and we review the episodes discussing what we learned on distributions of voice, knowledge and water in the Nile basin. We conclude by reflecting on the connection between the technical production of the podcast and the type of knowledge that it generates, and by pointing at the importance of placing the podcast within a broader community of interests and practice.
Science communication scholars have debated over what factors are related to public support for science and technology. This study examines the relationship between factual knowledge of gene editing technologies, value predispositions, and general science attitudes among four major U.S. agricultural stakeholder groups: farmers, scientists, policymakers, and the general public. Understanding these factors will aid in guiding message strategies for engagement with stakeholder groups. Findings indicate that gene editing knowledge was positively associated with science attitudes for all four groups, while conservative ideology was negatively associated with science attitudes among three of the groups. Implications and limitations are discussed.
Science and theatre have a long history of interactions, which usually promote collaborations between artists and scientists. Focussing on the theatre performed in the context of science communication, this article aims to analyse the collaboration between artists and scientists in the production of the play ‘Life of Galileo’, by Bertolt Brecht, at the Museu da Vida. Based on the interviews with 12 people involved in the production, we identified a strong involvement in the project, which provided a rich exchange and knowledge acquisition, in addition to raising relevant questions about the theatre performed in the specific context of science communication.
This article describes an example of science engagement striving for social justice by invigorating neglected spaces. The pop-up science centre “Knowledge◦Room“ in Vienna encourages learning, participation and engagement and provides accessibility to different groups regardless of their background. Based on a case-study of a bottom-up event at the Knowledge◦Room, we show how science communication can create a trust-based connection with disadvantaged groups in society and inspire their curiosity in science. We argue that science communication can be used as a tool for advancing social justice in the wider sense and facilitate encounters between diverse groups within society.
From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
Despite Mexico has coasts in the Pacific and Atlantic oceans, people's connection towards the sea and marine environments is quite poor. Our commentary focuses on Mexico's coral reefs, relevant tropical ecosystems to human and oceanic welfare, and it emerges from the experience of the production of an itinerant coral reefs exhibit in Mexico, committed to the conservation and awareness of this threatened habitat. The UN Decade of Ocean Science for Sustainable Development starts in 2021 and represents an opportunity to increase initiatives for public communication of science on marine and oceanic issues in Mexico and the world.