Recent years have brought a welcome and needed attention to diversity and inclusion in science communication. This diversity covers language, geography, religion, gender, sexuality — and politics. But with diversity comes complication, where our interest in public communication of science and technology comes in conflict with our identities, our politics, and sometimes even our moral positions. This paper presents a number of examples, highlighting the need for science communicators to be self-reflective about their commitments and how they shape their activities as science communicator practitioners and researchers.

There are current challenges that affect the Public Communication of Science and Technology that must be thought about collectively and for which there are still no answers. These challenges include changes in media ecosystems and consumer preferences; decline of democratic systems and rise of populism; advance of the planetary crisis; growing social inequalities; economic crises and budget cuts; exacerbated misinformation; and distrust in science and its agents; to mention a few examples. The space proposed by the International Symposium on Public Communication of Science and Technology 2024 and the IX National Colloquium on Scientific Recreation, held in Zacatecas, Mexico, was ideal to share several questions — theoretical and practical — that are a guide to address current challenges in this profession.