This review examines “Cultivating Futures Thinking in Museums”, a new collection of case studies edited by Kristen Alford. The book presents a diverse range of global examples — from the Museum of the Future in Dubai to the District Six Museum in Cape Town — illustrating how museums can cultivate “futures literacy” among visitors and communities. The anthology highlights creative approaches to navigating uncertainty, climate challenges, and social inequities, positioning museums as active participants in shaping collective futures. Particularly relevant for science communication audiences, the book showcases how science centers and museums are evolving beyond traditional roles, engaging in meaningful dialogue, and fostering proactive approaches to global challenges.

Recent years have brought a welcome and needed attention to diversity and inclusion in science communication. This diversity covers language, geography, religion, gender, sexuality — and politics. But with diversity comes complication, where our interest in public communication of science and technology comes in conflict with our identities, our politics, and sometimes even our moral positions. This paper presents a number of examples, highlighting the need for science communicators to be self-reflective about their commitments and how they shape their activities as science communicator practitioners and researchers.

There are current challenges that affect the Public Communication of Science and Technology that must be thought about collectively and for which there are still no answers. These challenges include changes in media ecosystems and consumer preferences; decline of democratic systems and rise of populism; advance of the planetary crisis; growing social inequalities; economic crises and budget cuts; exacerbated misinformation; and distrust in science and its agents; to mention a few examples. The space proposed by the International Symposium on Public Communication of Science and Technology 2024 and the IX National Colloquium on Scientific Recreation, held in Zacatecas, Mexico, was ideal to share several questions — theoretical and practical — that are a guide to address current challenges in this profession.