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Mar 17, 2016 Commentary
Hollywood heroes in high tech risk societies: modern fairy tales and emerging technologies

by Anna Lydia Svalastog and Joachim Allgaier

Science, research and emerging technologies often play a key role in many modern action movies. In this contribution we suggest to use genre analysis of folk narratives as an innovative and useful tool for understanding science and technology in action movies. In this contribution we outline our approach using illustrative examples and detail how understanding action movies as modern fairy tales can benefit the study of science, research and technology in popular culture.

Volume 15 • Issue 02 • 2016

Mar 17, 2016 Commentary
Visual communication, popular science journals and the rhetoric of evidence

by Dirk Hommrich and Guido Isekenmeier

While the use of scientific visualisations (such as brain scans) in popular science communication has been extensively studied, we argue for the importance of popular images (as demonstrated in various talks at #POPSCI2015), including pictures of everyday scenes of social life or references to pictures widely circulating in popular cultural contexts. We suggest that these images can be characterised in terms of a rhetorical theory of argumentation as working towards the production of evidentiality on the one hand, and as aiming to link science to familiar visualities on the other; our example is da Vinci's "Vitruvian Man".

Volume 15 • Issue 02 • 2016