Formative evaluation should play a key role in the development of a science communication project or initiative. Such research is vital to understanding the needs and interests of the audience or participants; meeting these needs and interests helps ensure the project’s success. However, there can be a temptation to plough ahead without undertaking adequate formative evaluation. Using ScienceComics (www.sciencecomics.uwe.ac.uk) as a case study, this article explores both the challenges and benefits of using formative evaluation to guide project development. It focuses on the actors involved in the formative stages and the impacts these actors had on the final outputs. This evidence is used to develop practical guidance on integrating formative evaluation right from the start.

The present article investigates public understanding of HIV/AIDS related issues that touch the thought structure of common citizen, among the Indian public. Analysis is based on a representative sample collected from 10 states of India. The authors have also analysed the relative cultural distance at which men and women, as separate groups, could be placed. The relative cultural distance, for each of the selected issues, has been computed and it was found that men, as a group, are closer to scientific thought structure compared to women.

There is a compelling need to ensure that the points of view and preferences of stakeholders are fully considered and incorporated into natural resources management strategies. Stakeholders include a diverse group of individuals in several sectors that have an interest in how natural resources are managed. Typically, stakeholders with an interest in groundwater resources include groups who could be affected by the manner in which the resource is managed (e.g., farmers who need water for irrigation; municipalities and individuals who need drinking water, agencies and organizations that want to maintain in-stream flows to support ecosystems, etc.) Refugio County in South Texas provides an interesting case study since several groups of water users in the region are working with researchers at Texas A&M University-Kingsville (TAMUK) to develop decision-support models that incorporate stakeholder concerns. The focus of this paper is to provide a series of arguments and approaches about the ways in which stakeholder issues have recently been incorporated into environmental models, to briefly describe some of the TAMUK efforts to develop groundwater models that incorporate stakeholder inputs, and to present and discuss a method in which communication research can be used to obtain stakeholder preferences input into modeling efforts.

The knowledge deficit model with regard to the public has been severely criticized in the sociology of the public perception of science. However, when dealing with public decisions regarding scientific matters, political and scientific institutions insist on defending the deficit model. The idea that only certified experts, or those with vast experience, should have the right to participate in decisions can bring about problems for the future of democracies. Through a type of "topography of ideas", in which some concepts from the social studies of science are used in order to think about these problems, and through the case study of public participation in the elaboration of the proposal of discounts in the fees charged for rural water use in Brazil, we will try to point out an alternative to the deficit model. This alternative includes a "minimum comprehension" of the scientific matters involved in the decision on the part of the participants, using criteria judged by the public itself.

Basing mainly on author's direct involvement in some science communication efforts in India, and other reports, this contribution depicts and analyses the present science communication/ popularization scenario in India. It tries to dispel a myth that rural people don't require or don’t crave for S&T information. It discusses need for science and technology communication, sustaining curiosity and creating role models. Citing cases of some natural, 'unnatural' and organized events, it recounts how S&T popularization efforts have fared during the past decade and a half. It's made possible using print, AV and interactive media which, at times, require lot of financial inputs. However, this contribution shows that a number of natural and other phenomena can be used to convince people about power of S&T and in molding their attitude. The cases cited may be from India, but, with a little variation, are true for most of the developing and under- developed societies.

This article presents an example of how a public science party was evaluated. The main goals of the science party, to increase the positive image of science and present an attractive science event, were evaluated in two ways. First, web surveys were used to determine the image of science before and after the event among paying visitors, invited guests, and a control group (N = 149). Second, during the event, visitors were interviewed about their experiences at the event (N = 124). The survey study showed that the image of science was very positive among all three groups of respondents. As no differences were found between pre- and post-tests, participation in the event did not lead to a more positive image of science. The results of the interviews suggested that visitors highly appreciated the event. In the Discussion, the evaluation study is analyzed and possibilities/limitations for future general use are discussed.

After serving the community for seven years, the Science Museum of Castilla-La Mancha (MCCM) has decided to renew itself. In this context, a survey of the needs and expectations of the people to which the museum is dedicated plays a major role for the changes planned to prove successful. Teachers are among the main users of the museum, staying at the core of all teaching-learning processes, and play a role as mediators between science and students. This paper analyses the judgements made by teachers about various types of events and teaching resources which are normally provided by science museums and, more specifically, the Science Museum of Castilla-La Mancha. Against that backdrop, science (our content), education (our objective) and the democratic participation of teachers will show a clear route to follow if one wants to achieve quality for our institution and its future events.

IUFM is a centre for the in-service training of teachers and the development of didactic research. IUFM contribution to the SEDEC project is essentially built on a reflexion on educational implications of the links between science and European citizenship. We are convinced that European citizenship may be developed in scientific activities in school, by the introduction of communication moments, where pupils have to express and defend their ideas, and also to understand and accept the others’ ones. We have implemented two activities using the results of the SEDEC survey on science perception, that make the pupils get a better view on scientific research, especially in the knowledge of two scientific “jobs”, astronomer and botanist. Our approach consists of allowing the children express their conceptions of these jobs, of organising a debate to clarify these ideas, and of confronting them with other pupils’ opinions in Europe, with the history of the involved science and with direct testimonies of scientists. The project should be pursued in allowing classes in Europe to communicate about a scientific problem and so, to live their European citizenship.

In the course of the last decade the European debate on the concept of citizenship has shown that a definition of this concept in strictly legal and jurisprudence terms is reductive. Indeed a behavioral element is present, which goes beyond the defence and request for defence of rights and duties, but actually stresses the importance of acting within a community (or within several communities). A citizenship belonging to a given space/time context which, to be authentic, requires know-how and know-how-to-be that can be gained in different training opportunities (formal, informal etc.) with various active learning methodologies and through experience. The SEDEC project aims to investigate which teaching methodologies and activities specifically developed for the teaching of sciences can be applied in other learning contexts, in order to sustain actions for developing an active citizenship.

If one of aims of science today is to respond to the real needs of society, it must find a new way to communicate with people and to be acquainted with their opinions and knowledge. Many science museums in Europe are adopting new ways to actively engage the public in the debate on topical scientific issues. The Museum of Science and Technology "Leonardo da Vinci" in Milan (partner of the SEDEC project) has thus experimented some formats for dialogue with teachers and with the public in general. Our experience shows that museums can be places where science and the public on the one hand and democracy on the other meet.