This paper focuses on developing and assessing a non-obtrusive and transformative method, based on virtual reality, to evaluate science communication projects in science centres. The method was tested using deep-sea cutting-edge scientific content. We applied a mixed design, with 72 adult participants randomly assigned to experimental conditions (with/without exhibition exposure). Results showed that the exhibition promoted a better understanding of science. The non-obtrusive measures on awareness and engagement were positively related with questions posed via questionnaire and interview. The study adds theoretical and empirical support to the design and implementation of non-obtrusive and transformative evaluation experiences in science exhibitions in science centres and museums.
Date of publication
Feb 07, 2022
Category:
Article
Visitors come to experience science: towards a non-obtrusive evaluation method based on immersive virtual reality
by
Carla Morais
,
Luciano Moreira
,
Ana Teixeira
,
Teresa Aguiar
,
António Coelho
,
Vasco Pereira
,
Alexandre Jacinto
,
Marta Varzim
,
João C. Paiva
,
Miriam Rosa