Publications

Jul 20, 2017 Article

Popularization through press advertisements: mobile telephony in Spain (1994–1999)

by Mireia Fernández-Ardèvol , Jordi Ferran Boleda

This paper explores the combined effects of everyday life technological devices and advertisements in constituting an efficient way to scientific popularization. We, therefore, analyze mobile telephony advertisements published in a high-circulation Spanish newspaper — La Vanguardia — between 1994 and 1999. We identify content that promoted knowledge about the devices, the service, or the uses of this groundbreaking technology. Advertisements also attach attributes to technology — modernity, freedom, or efficiency. We suggest that the analysis of advertisements that promote everyday life digital devices allows a better understanding of what (digital) technology means to publics.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Essay

Public communication of science in Spain: a history yet to be written

by Lourdes López-Pérez , María Dolores Olvera-Lobo

The history of public communication of science in Spain is yet to be written. Few academic studies exist that have tackled this subject. The political and economic history of the country have marked out the evolution of this discipline, which burst into the country at the end of the 20th century with the proliferation of initiatives such as the creation of science museums, the building of the Spanish Science Foundation and the development of a public Scientific Information service. Despite these efforts, the level of scientific culture for Spanish people is one of the lowest in Europe [OECD, 2016].

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Toward a history of explanation in science communication: the case of Madame Wu experiment on parity violation

by Eugenio Bertozzi

By focusing on a specific episode of 20th Century physics — the discovery of parity violation in 1957 — the paper presents a study of the types of explanations of the crucial experiment as they are found in different editorial categories: a peer-review journal, a popular science book, an encyclopedia and a newspaper articles. The study provides a fine-grained description of the mechanism of the explanation as elaborated in non-specialist accounts of the experiment and identifies original, key-explanatory elements which characterize them. In so doing, the paper presents a reflection on the processes of transformation and adaptation implied by the circulation of knowledge — which features as a productive process in its own right — and shows which further insights a focus on explanation can offer to the current historical researches on science communication.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

The communication of psychiatry in Brazilian press (1930–1940)

by Carolina Carvalho , Cátia Mathias , Sérgio Marcondes

As a case study, we analyze an article of the psychiatrist Henrique Roxo published in 1942 in two publications directed to different publics. The communication of science was intended as part of Brazil's modernizing project of the epoch. Roxo's case reveals that the language used by science communicators, although sometimes of difficult apprehension, was part of an strategy of acknowledgment of the medical authority for the diagnosis and treatment of the mental illnesses.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Editorial

A historical kaleidoscope of public communication of science and technology

by Luisa Massarani , Ildeu Moreira , Bruce Lewenstein

Science communication is today a well-established ―although young― area of research. However, there are only a few books and papers analyzing how science communication has developed historically. Aiming to, in some way, contribute to filling this gap, JCOM organized this special issue on the History of Public Communication of Science and Technology (PCST), joining 15 contributions, from different parts of the globe. The papers published in this issue are organized in three groups, though with diffuse boundaries: geography, media, and discipline. The first group contains works that deal descriptively and critically with the development of PCST actions and either general or specific public policies for this area in specific countries. A second set of papers examines aspects of building science communication on TV or in print media. The third group of papers presents and discusses important PCST cases in specific areas of science or technology at various historical moments.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Beyond propaganda: science coverage in Soviet Estonian media

by Arko Olesk

Previous studies have concluded that science coverage in Soviet countries was determined by the ideological function of the media. This paper analyses the science coverage in Soviet Estonian publications Rahva Hääl and Horisont in 1960/1967 and 1980 and demonstrates that the popularization of science existed as an independent function of articles. This suggests that the parallel developments in science communication on both sides of the Iron Curtain deserve further study.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jul 20, 2017 Article

Good Nuclear Neighbours: the British electricity industry and the communication of nuclear power to the public, 1950s–1980s

by Thomas Lean , Sally Horrocks

Between the 1950s and the 1980s the British nuclear industry engaged with ordinary people in a wide range of ways. These included articles in the print media, exhibitions and educational resources as well as through open days, developing nature reserves and building relations with the local communities around nuclear sites. This paper draws on recently collected oral history interviews and archival material to consider what was one of the largest and best resourced efforts to communicate science to the British public between the 1950s and the 1980s.

Volume 16Issue 032017Special Issue: History of Science Communication, 2017 (History of Scicomm)

Jun 21, 2017 Editorial

Science centres and science engagement activities as research facilities: blurring the frontiers between knowledge production and knowledge sharing

by Matteo Merzagora

The future challenges within science communication lie in a 'grey area' where the frontiers between production and sharing of knowledge are blurred. An area in which we can satisfy at the same time and within the same activity the autonomous interests of researchers and those of other stakeholders, including lay publics. Settings are emerging, where we can provide real contribution to scientific research and at the same time facilitate the publics in their process of hacking scientific knowledge to serve autonomously defined and often unpredictable functions. Some are linked to research institutes, others to science centres, others are precisely inbetween. This editorial explores why these special places are needed, and present some case studies, leading to the need of interpreting science culture centres as research facilities.

Volume 16Issue 022017

Jun 21, 2017 Commentary

Big data and digital methods in science communication research: opportunities, challenges and limits

by Nico Pitrelli

Computational social science represents an interdisciplinary approach to the study of reality based on advanced computer tools. From economics to political science, from journalism to sociology, digital approaches and techniques for the analysis and management of large quantities of data have now been adopted in several disciplines. The papers in this JCOM commentary focus on the use of such approaches and techniques in the research on science communication. As the papers point out, the most significant advantages of a computational approach in this sector include the chance to open up a range of new research opportunities: from the study of technical and scientific controversies to citizen science, from the definition of new norms and practices for science journalism to open science issues. On the other hand, difficulties are shared with other areas of application. The main risk is that the large quantity of data available can overwhelm the importance of theory. Instead, as the papers in this commentary demonstrate, big data should push scientists to pursue a deeper epistemological and methodological reflection also in the research on science communication.

The shift from public science communication to public relations. The Vaxxed case

by Davide Bennato

Old media and new opportunities for a computational social science on PCST

by Federico Neresini

Computer-aided text analysis: an open-aired laboratory for social sciences

by Yuri Castelfranchi

Making citizen science newsworthy in the era of big data

by Stuart Allan and Joanna Redden

The landscape of online visual communication of science

by Cristina Rigutto

Volume 16Issue 022017

Jun 01, 2017 Conference Review

Hollyweird Science ― A symposium at the 253rd Annual meeting of the American Chemical Society. San Francisco 3 & 4 April 2017

by Erik Stengler

Science in film is gaining attention from scientists and science communicators. Sixteen experts gathered at the 253rd Annual Meeting of the American Chemical Society to explore the role and relevance of science in film. An audience of researchers, academics and students enjoyed first-hand accounts from filmmakers, science consultants and experts in science communication, who all agreed on the important impact the way science is depicted in film has on education, outreach and the relationship between science and society.

Volume 16Issue 022017

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