The National Center for Science Education’s Science Booster Club
Program piloted a no-conflict approach to free, informal science activities
focused on climate change or evolution, holding 64 community events at
two sites over the course of 15 months, engaging with more than 70,000
participants. In the participating communities science literacy increased
over time as did community engagement as measured by local financial
support, requests for programming, and event attendance.

World’s Fairs and scientific-technological theme parks have been
propitious places for the communication of science and technology through
modernity. This work addresses the issue of the construction of public
discourse about the future within these sites, as well as the changing role
attributed to science and technology as mediators in the relationships
between nature and society. In both fairs and parks, science and
technology play a leading role in the construction of the discourse about
the desirable and achievable future. The practices of science
communication and technology have specific forms, strategies and
objectives, depending on the purposes of the discourse enunciators at
different historical moments. This is exemplified through two cases: the
1939 New York World’s Fair and the EPCOT center in the U.S.

Communicating about environmental risks requires understanding and
addressing stakeholder needs, perspectives, and anticipated uses for
communication products and decision-support tools. This paper
demonstrates how long-term dialogue between scientists and stakeholders
can be facilitated by repeated stakeholder focus groups. We describe a
dialogic process for developing science-based decision-support tools as
part of a larger sea level rise research project in the Gulf of Mexico. We
demonstrate how focus groups can be used effectively in tool development,
discuss how stakeholders plan to use tools for decision-making and
broader public outreach, and describe features that stakeholders perceive
would make products more usable.

Despite low public knowledge of synthetic biology, it is the focus of prominent government and academic ethics debates. We examine the “NY Times” media coverage of synthetic biology. Our results suggest that the story about synthetic biology remains ambiguous. We found this in four areas — 1) on the question of whether the field raises ethical concerns, 2) on its relationship to genetic engineering, 3) on whether or not it threatens ‘nature’, and 4) on the temporality of these concerns. We suggest that this ambiguity creates conditions in which there becomes no reason for the public at large to become involved.

Mediators engage in peer-to-peer conversations with young adults visiting the art and science exhibitions at Science Gallery Dublin. Previous evaluation and anecdotal reports show that the interdisciplinary nature of these conversations fosters self-confidence and interest in academic careers. We used the Most Significant Change methodology to evaluate if working as a Mediator has an impact beyond these domains. The results show that civic engagement, interest in social justice and emotional empathy are domains of significant personal change strongly associated with the development of self-confidence and interpersonal skills.

The measurement and analysis of people's knowledge on scientific topics, such as climate change, is challenging for researchers. One reason is that objectives are multi-dimensional and that probability is inherent. Moreover, uncertainties can exist on the individual's level among the public, but are rarely grasped by existing scales. Therefore, researchers must thoroughly consider what to measure and how. This paper theorizes five different dimensions of climate change knowledge. Three response scales including different degrees of confidence are applied on data from a German online survey (n=935); empirical results of multivariate regression analyses on attitudes are compared. Results highlight the importance of distinctively measuring dimensions and types of knowledge.

The characteristics of interaction and dialogue implicit in the Web 2.0 have given rise to a new scenario in the relationship between science and society. The aim of this paper is the development of an evaluation tool scientifically validated by the Delphi method that permits the study of Internet usage and its effectiveness for encouraging public engagement in the scientific process. Thirty four indicators have been identified, structured into 6 interrelated criteria conceived for compiling data that help to explain the role of the Internet in favouring public engagement in science.

We investigate the impact of a science documentary on individuals' intention to engage in information-related behaviors by experimentally testing the effects of source type (scientist, politician, or anonymous source) and communication setting (interview or lecture) using a manipulated clip from the documentary, ‘An Inconvenient Truth’. Our results indicate that, compared to anonymous sources, use of authoritative ones result in greater intention to engage in some information-related behaviors. Additionally, our results suggest that increased intentions to engage in exchanging information can be attributed to negative affect induced by the clip featuring a politician. Implications for documentary films and science communication are discussed.

Information visualization could be used to leverage the credibility of displayed scientific data. However, little was known about how display characteristics interact with individuals' predispositions to affect perception of data credibility. Using an experiment with 517 participants, we tested perceptions of data credibility by manipulating data visualizations related to the issue of nuclear fuel cycle based on three characteristics: graph format, graph interactivity, and source attribution. Results showed that viewers tend to rely on preexisting levels of trust and peripheral cues, such as source attribution, to judge the credibility of shown data, whereas their comprehension level did not relate to perception of data credibility. We discussed the implications for science communicators and design professionals.

We present an assessment of the Engage program, a graduate-student-created and led training program at the University of Washington. Using a pre-course/post-course study design, we examined student ability to deliver a short presentation appropriate for a public audience. Based on both self-assessments and assessments by external reviewers, we show that Engage trainees had an increase in their ability to employ effective communication techniques.