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Scientists often cite discrepancy between scientific values and news values as a primary factor in poor quality science reporting. The goal of this study was to understand how news values including conflict and controversy affect science communicators’ evaluation of press releases containing quotes from outside expert sources. Results of an online survey experiment suggest science communicators find a climate science press release with an outside expert quote that introduces controversy to be more newsworthy. However, when a science communicator attributes relatively high importance to reliability of facts as a guiding principle in story selection, this preference for controversy is reversed.

The Internet is increasingly considered as a legitimate source of information on scientific and technological topics. Lay individuals are increasingly using Internet sources to find information about new technological developments, but scientific communities might have a limited understanding of the nature of this content. In this paper we examine the nature of the content of information about fusion energy on the Internet. By means of a content and thematic analysis of a sample of English-, Spanish- and Portuguese-language web documents, we analyze the structural characteristics of the webs, characterize the presentation of nuclear fusion, and study the associations to nuclear fission and the main benefits and risks associated to fusion technologies in the Web. Our findings indicate that the information about fusion on the Internet is produced by a variety of actors (including private users via blogs), that almost half of the sample provided relevant technical information about nuclear fusion, that the majority of the web documents provided a positive portrayal of fusion energy (as a clean, safe and powerful energy technology), and that nuclear fusion was generally presented as a potential solution to world energy problems, as a key scientific challenge and as a superior alternative to nuclear fission. We discuss the results in terms of the role of Internet in science communication.

The 13th International Public Communication of Science and Technology Conference (PCST) conference offered a valuable opportunity for over 500 science communicators to congregate and network with the international community. While the sheer size of the event made fostering debate somewhat of a challenge, the pertinent theme of ‘science communication for social inclusion and political engagement’, inspired some thought-provoking talks. Certainly, it was an appropriate time for this topic to be explored in Brazil, a developing country with a national government actively working towards greater social inclusion and local scientific development.

This paper presents results from three studies on science blogging, the use of blogs for science communication. A survey addresses the views and motives of science bloggers, a first content analysis examines material published in science blogging platforms, while a second content analysis looks at reader responses to controversial issues covered in science blogs. Bloggers determine to a considerable degree which communicative function their blog can realize and how accessible it will be to non-experts Frequently readers are interested in adding their views to a post, a form of involvement which is in turn welcomed by the majority of bloggers.

We argue that the institutionalized push communication of academic institutions has become the dominant form of public science communication and has tended to force other forms and functions of science communication into the background. Given the new schemes of public funding, public communication of science now primarily serves the purpose of enabling academic institutions to promote themselves in a competition that has been forced upon them by the political domain. What academics working under these conditions say about themselves and their work (and what they do not) will depend crucially on the strategic communication goals and concepts of the organizations to which they belong. We surmise that the inherent logic of this form of science communication represents a potential threat to the autonomy of scientific research.

In this commentary I explain why research institutions are neither doing science communication nor developing ‘public’ relations in the proper sense. Their activities are rather a mix of different things, serving various purposes and targets. However, dealing with PCST, their main responsibilities [should] include: promoting genuine communication and dialogue, being open and accessible to the public, providing high quality scientific information, ensuring good internal communication and educating their scientific staff.

Scientific institutions have for a long time known the importance of framing and owning stories about science They also know the effective way of communicating science in a press release This is part of the institution’s public relations. Enhanced competition among research institutions has led to a buildup of communicative competences and professionalization of public relations inside the institutions and the press release has become an integrated part of science communication from these institutions. Changing working conditions in the media, where fewer people have to publish more, have made press releases from trustworthy scientific institutions into free and easily copied content for the editors. In this commentary I investigate and discuss the communicative ecosystem of the university press release. I especially take a close look at the role of the critical and independent science journalist in relation to this corporate controlled communication

There is growing competition among publicly funded scientific institutes and universities to attract staff, students, funding and research partners. As a result, there has been increased emphasis on science communication activities in research institutes over the past decade. But are institutes communicating science simply for the sake of improving the institute’s image? In this set of commentaries we explore the relationship between science communication and public relations (PR) activities, in an attempt to clarify what research institutes are actually doing. The overall opinion of the authors is that science communication activities are almost always a form of PR. The press release is still the most popular science communication and PR tool. There is however disagreement over the usefulness of the press release and whether or not gaining public attention is actually good for science.

The purpose of this study is to quantify the use of science fiction films in academic papers as well as to analyse the patterns of use of those films indexed in international databases, using the ISI Web of Science database. Twenty films were selected from recognised sources. Films referenced in the scientific literature were detected and, with quantitative methodologies, we classified their genres, the journals of publication and the disciplines they belong to. Finally, we performed a detailed study of each paper in which selected films were found, to observe and categorise specifically the ways such film references are used.