A new editorial board is guiding JCOM through a period of change and here opens out the discussion on what JCOM has become and what it could or should become in the future. The journal's readers are invited to make their contributions.

This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the perception of food risk because these numbers correlated positively with the meat market.

Agriculture has adopted many scientific innovations that have improved productivity. The majority of innovations in agriculture have been communicated to end users through a simple diffusion and dissemination model. However, as the science underpinning the innovations becomes more complex, research and development organizations need to look at better ways to communicate their innovation to end users. This paper examines innovations in the beef industry in Australia and investigates how complex innovations are being communicated and identifies the nature and level of communication with end users and the role of intermediaries. The findings support the need for greater involvement of end users in the innovation development process and a more vibrant two-way communication process between scientists, intermediaries and end users. The results also suggest that the traditional diffusion processes are insufficient to ensure high levels of awareness and adoption.

JCOM can enhance its contribution to the science communication community by greater rigour in selection and editing and by opening up to reader comment.

Any development issue has mainly two dimensions — ‘interest of few and interest of many’, so is ‘science-communication’ as well, which leads to unwarranted but unavoidable uncertainties. Unless the former learn to sacrifice their ‘illegitimate interests’, the very objective of a development issue will continue to suffer, putting the latter at a risk of sacrificing their ‘legitimate interests’. The role of ‘science-communication’ is vital in today’s world, especially where complex issues of conflicting interests of science, industry, business, politics, and mass media are increasingly coming to the fore, and public and policy makers need to understand the ‘true science’; the role of ‘communicating science-communication’ has much larger value and impact in analyzing, understanding, and shaping the way how ‘public and political understanding of science’ can be improved with new models, methodologies, and practices. Science has a bearing on the way one thinks, behaves and conducts in the society. Thinking scientific is establishing harmony with nature. It could best be promoted by communicating science in a scientific way, which has therefore come up to be an evolved technique to channel ourselves to scientifically evolved societies, because distortions if any here have greater ramifications. A science-communication journal is dedicated to scientific and technological development as the entire science and technology establishment is. The present piece while deliberating on current scenario of science-communication journals vis-à-vis science-communication profession, describes many challenges poised, and looks at the future prospects and possible solutions, based on first hand observations and interactions.

The science&art research played an important role in the topics covered by JCOM because actually the convergence of languages and themes of art and science increasingly continue to act synergistically in the most diverse knowledge fields.

JCOM is eleven years old, and this is certainly a reason to celebrate. The journal has been a tribune where we could observe how geographical and institutional  frontiers of science communication (SC) have been expanded. As open access publication, JCOM has played a key important role to diffuse and make visible  the research results for all. This is relevant for many institutions and researchers in Latin America due to the difficulties for paying to access to the papers  published by the international scientific journals. The journal has made a relevant contribution to consolidation of the field of SC. Thinking on the future, JCOM  may stimulate a global debate on theoretical perspectives about SC, and devote special issues to describe different regional contexts (India and East Asia;  Latin America; Africa; or East Europe. The journal also may promote papers, special issues or specific discussions on SC and social theory.

In terms of efficiency, managing the effects of overpublising (the sheer volume of new papers published each week) has become seriously challenging for science communication researchers. This comment analyzes causes and consequences of this situation and proposes to research journals to take into considerations the following elements: a) special attention to headline and abstract, b) more visible and updated keywords and c) a clear structure of content and a shortening of the average number of pages per paper.

Scientific journalism ought to pay attention not only to the “products” of science, but also to the ways in which it operates in any given historical and political   context. A critical analysis of the presently dominant rhetoric of innovation and unlimited growth is necessary to shed light on the relationship between science  and democracy. Equally profitable would be a thorough investigation of past and present controversies on the role of scientists in decision-making.

The JCOM I would appreciate reading should address in real time the emerging trends and pressing issues concerning Science in society; it would be targeted not only to researchers in STS et similia, but also to the constantly expanding universe of science communication practitioners; it would make sure to avoid the hidden forms of social exclusion which are dangerously lurking behind all communication activity, including science communication.