A new editorial board is guiding JCOM through a period of change and here opens out the discussion on what JCOM has become and what it could or should become in the future. The journal's readers are invited to make their contributions.

The explosion at the Fukushima Nuclear Plant highlighted serious social concerns about risk communications; the public found it difficult to take preventive actions based on scientific information of radioactive fallout. We investigated public perception of the risks from low dose radiation and the role of information providers through the Internet survey focusing on parents in four Japanese regional groups. Mothers felt more anxious than fathers in Fukushima but not in further groups, and that the furthest group felt the most ambiguous anxiety. Their anxiety derived from distrust of the government and uncertainty about scientific information, rather than the lack of knowledge although risk communication emphasized learning the scientific mechanism. The mediators should provide more information for individual decision-making of day-to-day risk management in regions with different levels of radiological contamination; key issues include improving parents’ perceived control to their lives and easing their tension of responsibility to children’s health.

This study assesses the correlation between reports on food risk published in scientific journals and in the printed mass media and changes in the meat market. It focuses on the case of bovine spongiform encephalopathy (BSE) in the United Kingdom. The findings suggest that during the time BSE and its related human disease were of noticeable public concern, there was a predominantly negative correlation between the number of reports on BSE published in the British printed mass media and meat market variables. In contrast, reports of scientific research on the disease contributed to reducing the perception of food risk because these numbers correlated positively with the meat market.

Agriculture has adopted many scientific innovations that have improved productivity. The majority of innovations in agriculture have been communicated to end users through a simple diffusion and dissemination model. However, as the science underpinning the innovations becomes more complex, research and development organizations need to look at better ways to communicate their innovation to end users. This paper examines innovations in the beef industry in Australia and investigates how complex innovations are being communicated and identifies the nature and level of communication with end users and the role of intermediaries. The findings support the need for greater involvement of end users in the innovation development process and a more vibrant two-way communication process between scientists, intermediaries and end users. The results also suggest that the traditional diffusion processes are insufficient to ensure high levels of awareness and adoption.

In terms of efficiency, managing the effects of overpublising (the sheer volume of new papers published each week) has become seriously challenging for science communication researchers. This comment analyzes causes and consequences of this situation and proposes to research journals to take into considerations the following elements: a) special attention to headline and abstract, b) more visible and updated keywords and c) a clear structure of content and a shortening of the average number of pages per paper.

This short comment presents a few suggestions for the enrichment of JCOM seen from the perspective of an informal learning expert.

Communicating science to scientists works well thanks to well-defined communication structures based on both printed material in peer-reviewed publications   and oral presentations, e.g.\ at conferences and seminars. However, when science is communicated to practitioners, the structures become fuzzy. We are   looking at how to implement Web2.0 technologies to Danish seed scientists communicating to seed consultants, agricultural advisors, and seed growers, and  we are met with the challenge of securing effective knowledge diffusion to the community. Our investigation's focal point is on Rogers' theoretical framework  ``Diffusion of Innovation'' (DOI), as we look at how DOI may affect the Danish seed industry if science communication is redesigned in accordance with the  framework. During our project workshop, participants recognized trends and characteristics from DOI in the Danish seed community and argued for more  collaboration between scientists and practitioners. This can be done by implementing fast-learning via online website, but it needs to be assisted by   slower-paced face-to-face learning to lessen the risk of a digital knowledge divide within the community.

Three possibilities are suggested by the author that aims to improve the quality of Science Communication. These are quicker responses to the contemporary issues, adding more short articles so as to enrich and enlarge information, and focuses on some special issues aiming to discuss one topic from different perspectives. The author also gives two examples of special issues of science communication.

JCOM is eleven years old, and this is certainly a reason to celebrate. The journal has been a tribune where we could observe how geographical and institutional  frontiers of science communication (SC) have been expanded. As open access publication, JCOM has played a key important role to diffuse and make visible  the research results for all. This is relevant for many institutions and researchers in Latin America due to the difficulties for paying to access to the papers  published by the international scientific journals. The journal has made a relevant contribution to consolidation of the field of SC. Thinking on the future, JCOM  may stimulate a global debate on theoretical perspectives about SC, and devote special issues to describe different regional contexts (India and East Asia;  Latin America; Africa; or East Europe. The journal also may promote papers, special issues or specific discussions on SC and social theory.

Throughout its existence JCOM has earned a special recognition as a space of confluence for the international community of science communicators, but how should be its immediate future? Here are some ideas inspired by which Italo Calvino’s suggested as the main characteristics for the literature of the 21st century, hoping to have a JCOM light, rapid, accurate, visible, multiple, consistent and comprehensive.