This study investigated the potential for comics to promote skepticism about the paranormal. Participants rated their interest in comics, read a skeptical account of alleged paranormal phenomena in one of three mediums (text, comic, and comic containing an interactive magic trick), and then rated their engagement, skepticism and recall. The text was rated as more interesting and entertaining than the comics, and participants' prior interest in comics positively correlated with engagement and shift in skepticism. This suggests that for certain cohorts, comics may be an effective way to promote engagement and attitude change. The implications for future work are considered.
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Date of publication Mar 08, 2021 Category: Article
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Date of publication Mar 01, 2021 Category: Article
The newsworthiness of the “March for Science” in Germany: comparing news factors in journalistic media and on Twitter
Germany was second in the number of March for Science participants. Applying news value theory, this article analyzes the newsworthiness of the 2018 March for Science in Germany, comparing journalistic (online) reporting on the march (N=86) and Twitter communication about #marchforscience (N=591). The results of the content analyses reveal that news factors were more frequent and reached higher intensities in journalistic reporting than on Twitter. Relevance, prominence, personalization, and influence were the news factors most emphasized by journalists. On Twitter, reach was the only news factor correlating with social media engagement (likes, comments, and retweets).
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Date of publication Feb 22, 2021 Category: Practice Insight
Searching for the Sources of the Nile through a podcast: what did we find?
Podcasts are gaining traction in academic practice and debates. This article reflects on the experience of “The Sources of the Nile”, a podcast on media, science, and water diplomacy. By presenting the podcast structure and production process, we sketch a “podcast pathway” that might serve as a guide for others. We share the results of a survey conducted among our listeners and we review the episodes discussing what we learned on distributions of voice, knowledge and water in the Nile basin. We conclude by reflecting on the connection between the technical production of the podcast and the type of knowledge that it generates, and by pointing at the importance of placing the podcast within a broader community of interests and practice.
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Date of publication Feb 15, 2021 Category: Article
Examining the relationship between gene editing knowledge, value predispositions, and general science attitudes among U.S. farmers, scientists, policymakers, and the general public
Science communication scholars have debated over what factors are related to public support for science and technology. This study examines the relationship between factual knowledge of gene editing technologies, value predispositions, and general science attitudes among four major U.S. agricultural stakeholder groups: farmers, scientists, policymakers, and the general public. Understanding these factors will aid in guiding message strategies for engagement with stakeholder groups. Findings indicate that gene editing knowledge was positively associated with science attitudes for all four groups, while conservative ideology was negatively associated with science attitudes among three of the groups. Implications and limitations are discussed.
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Date of publication Feb 09, 2021 Category: Article
The collaboration in the production of ‘Life of Galileo’ in a science museum in Rio de Janeiro
Science and theatre have a long history of interactions, which usually promote collaborations between artists and scientists. Focussing on the theatre performed in the context of science communication, this article aims to analyse the collaboration between artists and scientists in the production of the play ‘Life of Galileo’, by Bertolt Brecht, at the Museu da Vida. Based on the interviews with 12 people involved in the production, we identified a strong involvement in the project, which provided a rich exchange and knowledge acquisition, in addition to raising relevant questions about the theatre performed in the specific context of science communication.
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Date of publication Feb 01, 2021 Category: Commentary
Neglected spaces in science communication
Many of the earliest drivers for improved scientific literacy and understanding were based on the assumption that science and technology is all around us, and yet there are some spaces and communities that are neglected in science communication contexts. In this brief comment, Clare Wilkinson introduces a series of ten commentaries, which further probe neglected spaces in science communication.
From the margins to the mainstream: deconstructing science communication as a white, Western paradigm
by Summer May Finlay, Sujatha Raman, Elizabeth Rasekoala, Vanessa Mignan, Emily Dawson, Liz Neeley and Lindy A. OrthiaKnowledge◦Room exploring social justice by going beyond ‘traditional’ spaces and activities of science centres
by Hessam Habibi Doroh and Barbara StreicherCommunities and narratives in neglected spaces: voices from SMASHfestUK
by Wyn Griffiths and Lindsay KeithQueer world-making: a need for integrated intersectionality in science communication
by Tara Roberson and Lindy A. Orthia“We had to be very clear that they weren't going to try to break into any of the cases”: what potential do ‘escape rooms’ offer as a science communication technique?
by Clare Wilkinson and Hannah LittleCommunity engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building
by Maria Elena Villar -
Date of publication Feb 01, 2021 Category: Commentary
From the margins to the mainstream: deconstructing science communication as a white, Western paradigm
In this commentary we are concerned with what mainstream science communication has neglected through cultural narrowness and ambient racism: other practitioners, missing audiences, unvalued knowledge, unrecognised practices. We explore examples from First Nations Peoples in the lands now known as Australia, from Griots in West Africa and from People's Science Movements in India to help us reimagine science communication. To develop meaningfully inclusive approaches to science communication, we argue there is an urgent need for the ‘mainstream’ to recognise, value and learn from science communication practices that are all too often seen as at ‘the margins’ of this field.
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Date of publication Feb 01, 2021 Category: Commentary
STEMroller: smashing stereotypes
STEMroller events disrupt stereotypes surrounding STEM professionals within a neglected space in science communication; a sports hall. Roller derby inspired STEMroller, both the do-it-yourself culture and creating a space for women and genderqueer people to be themselves. Over 100 female and non-binary STEM professionals volunteered to put this event together for students aged 11–19. STEMroller includes networking with people from over 30 science, technology engineering and mathematics industries, watching roller derby and trying it out — albeit in socks not on wheels. STEMroller uses a pool of engaged volunteers to create a unique and memorable event. Feedback after the event was hugely positive.
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Date of publication Feb 01, 2021 Category: Commentary
Queer world-making: a need for integrated intersectionality in science communication
This commentary aims to shed light on the neglected space of queer people in science communication. In this piece, we introduce queer theory to science communication literature to examine issues from the past, present, and future. We argue that to queer our field may entail a radical interrogation of some of science communication's deeply rooted cultural traits and working towards a rainbow-tinted future. -
Date of publication Feb 01, 2021 Category: Commentary
Science engagement with faith communities: respecting identity, culture and worldview
Most adults in the U.S. and worldwide claim a religious affiliation. As an element of identity and worldview, faith informs many individuals' views of science, technology, and society at large. Engagement with faith communities and religious leaders about science can improve public perceptions and trust of scientists, advance evidence-based policy, and improve diversity, equity and inclusion in science fields. This commentary outlines examples and suggests guiding principles for science engagement with faith communities.