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Feb 20, 2018 Book Review
A fascinating book about ethnography made public and the ethnography of publicization

by Karen Mogendorff

If Truth Be Told is a collection of essays on the politics of public ethnography and focuses on seasoned anthropologists' reflexive and critical engagement with public responses to their monographs. Fassin's primary purpose is to provide an ethnography of publicization. The book illuminates how public responses reflect and are affected by hegemonic sociopolitical realities and sociocultural practices and impact on the life and work of anthropologists. Of special interest is to what effect contributors take up different roles such as the role of expert to advocate for a more nuanced, non-hegemonic and contextualized understanding of marginalized people or specific groups.

Volume 17 • Issue 01 • 2018

Feb 13, 2018 Book Review
Science journalism by a journalist for journalists

by Andy Ridgway

This book is a beginners' guide to science journalism, explaining the 21st century journalistic process, from generating story ideas to creating multimedia content when the story's written, taking in research and writing structures along the way. While many of the chapters are introductory, the book also covers topics also likely to be of interest to more experienced writers, such as storytelling techniques and investigative journalism. Readers are introduced to important debates in the field, including the role that science journalism plays; whether it is a form of `infotainment', or whether its primary role is to hold scientists and the science industry to account. Taken as a whole, what the book does particularly well is to introduce prospective science writers to the judgements they need to make as reflective practitioners.

Volume 17 • Issue 01 • 2018

Feb 06, 2018 Article
Appealing to different motivations in a message to recruit citizen scientists: results of a field experiment

by Tae Kyoung Lee, Kevin Crowston, Mahboobeh Harandi, Carsten Østerlund and Grant Miller

This study examines the relative efficacy of citizen science recruitment messages appealing to four motivations that were derived from previous research on motives for participation in citizen-science projects. We report on an experiment (N=36,513) that compared the response to email messages designed to appeal to these four motives for participation. We found that the messages appealing to the possibility of contributing to science and learning about science attracted more attention than did one about helping scientists but that one about helping scientists generated more initial contributions. Overall, the message about contributing to science resulted in the largest volume of contributions and joining a community, the lowest. The results should be informative to those managing citizen-science projects.

Volume 17 • Issue 01 • 2018

Jan 23, 2018 Essay
The potential of comics in science communication

by Matteo Farinella

Visual narratives, such as comics and animations, are becoming increasingly popular as a tool for science education and communication. Combining the benefits of visualization with powerful metaphors and character-driven narratives, comics have the potential to make scientific subjects more accessible and engaging for a wider audience. While many authors have experimented with this medium, empirical research on the effects of visual narratives in science communication remains scarce. This review summarizes the available evidence across disciplines, highlighting the cognitive mechanisms that may underlie the effects of visual narratives.

Volume 17 • Issue 01 • 2018

Jan 16, 2018 Article
Alter egos: an exploration of the perspectives and identities of science comic creators

by Jordan Collver and Emma Weitkamp

While academic interest in science comics has been growing in recent years, the creators of these materials remain understudied. This research aimed to explore the experiences and views of science comic creators through the lens of science communication. Qualitative, semi-structured interviews were conducted with 14 science comic creators. Interviewees felt that the visual, narrative, permanent, and approachable qualities of comics made them particularly adept at explaining science and bringing it to new audiences. Science comic creators often had complex identities, occupying an ambiguous territory between `science' and `art', but were otherwise unconcerned with strict definitions. They emphasised the importance of balance between entertaining and informing, striving to create an engaging visual narrative without overcrowding it with facts or compromising scientific accuracy. This balancing act, and how they negotiate it, sheds light on what it means to be a science communicator operating in the space between entertainment and information/education.

Volume 17 • Issue 01 • 2018

Dec 13, 2017 Commentary
Universities, science communication and professionalism

by Brian Trench

This essay examines several distinct roles universities play in science communication, with particular reference to professionalisation in the field. It identifies the ways in which universities have facilitated, even driven, that continuing process. But it also notes the potential and actual contradictions between some of the roles of universities, reflecting current developments in higher education across many different contexts.

Volume 16 • Issue 05 • 2017

Dec 13, 2017 Commentary
Supporting excellence in engaged research

by Richard Holliman

This paper reviews the purposes, definitions and criteria designed to embed ‘engaged research’ as a strategic priority with universities, and explores some of the challenges of implementation. Surveys of academics have shown various understandings of, and attitudes to, the practices of engaged research, but also impediments to realising the aspirations it expresses. Drawing on the experience as the academic lead for engaged research at the Open University, the author explores questions of professionalisation, for example, through training, support mechanisms and measures of recognition for engaged research. He concludes by arguing that, if done well, engaged research can promote epistemic justice.

Volume 16 • Issue 05 • 2017

Dec 13, 2017 Commentary
Science communication practices at the National Autonomous University of Mexico

by Ana Claudia Nepote and Elaine Reynoso-Haynes

The National Autonomous University of Mexico (UNAM) is one of the world's single largest employers of science communicators, with over 350,000 students and 40,000 staff. Its science communication activities include five museums (Universum, Museo de la Luz, the Geology Museum, Museo de la Medicina Mexicana and Musem of Geophysics), botanical gardens, as well as a wide range of cultural and outreach activities. It has several programmes for training professional science communicators. The science communication staff are spread across the campuses in Mexico City and four other cities, including writers, explainers, researchers, evaluators, who produce exhibitions, magazines, books, theatre, screenings and science cafés. This activity is diverse and sometimes operates to different agendas.

Volume 16 • Issue 05 • 2017

Dec 13, 2017 Article
Gateway illusion or cultural cognition confusion?

by Sander van der Linden, Anthony Leiserowitz and Edward Maibach

In this paper, we respond to the critiques presented by [Kahan, 2017]. Contrary to claims that the scientific consensus message did not significantly influence the key mediator and outcome variables in our model, we show that the experiment in [van der Linden et al., 2015] did in fact directly influence key beliefs about climate change. We also clarify that the Gateway Belief Model (GBM) is theoretically well-specified, empirically sound, and as hypothesized, the consensus message exerts a significant indirect influence on support for public action through the mediating variables. We support our conclusions with a large-scale replication.

Volume 16 • Issue 05 • 2017

Dec 13, 2017 Article
The “Gateway Belief” illusion: reanalyzing the results of a scientific-consensus messaging study

by Dan Kahan

This paper analyzes data collected but not reported in the study featured in van der Linden, Leiserowitz, Feinberg, and Maibach [van der Linden et al., 2015]. VLFM report finding that a “scientific consensus” message “increased” experiment subjects' “key beliefs about climate change” and “in turn” their “support for public action” to mitigate it. However, VLFM fail to report that message-exposed subjects' “beliefs about climate change” and “support for public action” did not vary significantly, in statistical or practical terms, from those of a message-unexposed control group. The paper also shows how this absence of an experimental effect was obscured by a misspecified structural equation model.

Volume 16 • Issue 05 • 2017

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